The Sophisticated Marketer’s Podcast: Creativity and Craft with Jay Acunzo

August 9, 2016

The Sophisticated Marketer’s Podcast: Creativity and Craft with Jay Acunzo

For content marketers, creativity is part of the job description. But creativity can seem like a pretty fickle thing. Some days the good ideas flow like water; some days they flow like granite. And some of us may feel like, no matter how much content we have created, deep down we’re just not creative people.

This episode of the Sophisticated Marketer’s Podcast is for every content marketer who has done battle with the blank screen. My guest this week is the VP of NextView VC, host of the Unthinkable podcast, and blogger provocateur at Sorry for Marketing: Jay Acunzo.

Jay is a smart marketer, a great public speaker, and a thought-provoking author. His recent piece about the importance of data is a must-read--even if it makes smoke come out of your ears, it’ll make you think.

Join Jay and me as we ponder whether creativity is nature or nurture, if side projects help or hurt your career, and why Londoners still read newspapers.

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Listen in on the Conversation as Jay and I Discuss:

Can Creativity Be Learned? Jay believes that it’s about creating, not “being creative.” Create, do bad work, and the work will get better. If you commit to the craft, the art will follow.

The Power of the Base Hit: If you imagine every project you undertake as a swing for the fences, you may never get up the nerve to go to bat. Instead, Jay says, try to be consistently good at something small and build on that.

Should Content Creators Care about Data? Find out why Jay is willing to go out on a limb and say, “for the most part, no.”

How to Improve Your Skills on the Side: Jay calls his many side projects “slingshots,” because they launch him forward. Find out how your unrelated side project can make you better at your career and calling.

The Joys of Social Media Silence: Jay recently took a week-long sabbatical from social media. Hear what he learned and why he would do it again.

Thanks much to Jay for coming in and blowing everyone’s mind. You can follow him on Twitter @jayacunzo, and tune in to the Unthinkable podcast (after you finish this one, of course).

If you’re just discovering us, you can catch up on all the previous episodes here.

Subscribe to the podcast and keep up with the discussion by Sophisticated Marketers for Sophisticated Marketers.