The Sophisticated Marketer’s Podcast: The Evolution of B2B Marketing with Dave Thomas

June 6, 2016

Welcome to a surprise bonus episode of the Sophisticated Marketer’s Podcast. This week, we were fortunate enough to host Mr. David B. Thomas, the Senior Director of Inbound Marketing at Leadspace, at our brand new offices in San Francisco. So I gave him a tour, plied him with bagels and granola, and he agreed to sit down for an on-air chat.

Dave has been blazing a technically-savvy B2B marketing trail for years now, with positions at SAS, Radian6, Salesforce, and now Leadspace. In addition to being one of the more sophisticated marketers around, he’s a naturally funny guy who is a joy to talk to.

Tune in to hear Dave and I discuss music, marketing, and why a sincere chest-bump is the proper way to greet a businessperson in the UK.

Listen Now

Listen in on the Conversation as Dave and I Discuss:

The Evolution of Marketing Technology: Leadspace uses technology that was developed for life-and-death situations. We discuss how marketers can borrow tech from other industries to reach our audience.

The Biggest Challenge Facing B2B Marketers: Marketing is no longer the fluffy, feelings-based practice it once was. We discuss how marketers can prove ROI.

Marketing Lessons from Radiohead: The venerable British band got $80 from this metalhead after their last brilliant marketing move. We discussed what B2B marketers can learn from the stunt.

The Importance of Innovation: Inspired by our ongoing Radiohead discussion, Dave advocates for the unconventional marketing moves that might not lead straight to conversions, but still move the brand forward in an interesting way.

I can’t stress how much fun this conversation was. The time flew by, and Dave’s rapid-fire wit definitely kept me on my toes.

You can catch up with Dave on Twitter @DavidBThomas, or over at

Thank you all for listening! Stay tuned for the next episode, featuring Cisco Systems Creative Director Tim Washer.

If you’re just discovering us, you can catch up on all the previous episodes here.

Subscribe to the podcast and keep up with the discussion by Sophisticated Marketers for Sophisticated Marketers.