The Sophisticated Marketer’s Podcast: Productivity versus Being Busy with Clare Evans

December 6, 2016

The Sophisticated Marketer’s Podcast

Time, as Steve Miller tells us, keeps on slipping into the future. As we grow older and our lives get busier, it seems like each day is shorter than the one before it. We try to manage the unforgiving march of time: We make lists, set priorities, and create systems. But time always wins in the end.

I struggle with time management as much as anybody else, and balancing work and family has only gotten trickier over time. That’s why I called up Clare Evans to sit in on this Sophisticated Marketer’s Podcast.

Clare is a Productivity and Time Management Expert, author of Time Management for Dummies and co-author of The 30 Day Time Challenge. She has some innovative ideas about being more productive and less busy. So for purely selfish reasons, I asked for an interview. Fortunately her insights are good for everyone, not just me.

Listen in to learn how to deal with email, how to keep social media from becoming a time suck, and how to find the work-life balance that works for you.

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Listen in on the Conversation As Clare and I Discuss:

Why “Time Management” Is an Illusion: Oddly enough for a time management expert, Clare says “time management” doesn’t exist. You can’t manage time. Instead, you’re managing the choices you make with the time available.

How to Know When It’s Time to Delegate: Clare discusses common fears that stop us from delegating, and explains how giving the right tasks to the right people can be better for everyone.

How to Start Taking Back Time: It starts with time tracking, then goal-setting and time management. Clare explains how to approach it as strategically as you would a content marketing initiative.

Planning Time to Be Spontaneous: It sounds like an oxymoron, but planning spontaneous thinking time is an important part of time management. Clare says it’s not about structuring every second of your day—schedule in that downtime.

How to Create a To-Do List That Works: I have a to-do list. I have a dozen of them in various media. Odds are you do, too. Clare explains how to make a master list that informs your day, instead of becoming a huge collection of tasks that never get done.

How to Find Motivation for Tasks You Hate: Is it better to “eat the frog” right away, or procrastinate? Clare recommends examining the task itself to see why you’re doing it, why you hate it, and whether it’s worth delegating.

Clare gives so much valuable advice during this episode, I feel like she should be sending me an invoice. It’s definitely worth making time in your schedule to listen in.

You can also fill out a free time audit on Clare’s website, and follow her on Twitter @ClareEvans.

If you’re just discovering us, you can catch up on all the previous episodes here.

Subscribe to the podcast and keep up with the discussion by Sophisticated Marketers for Sophisticated Marketers. Thanks for tuning in!