The Sophisticated Marketer’s Podcast: SEO, Creativity and Flamingos with Stacey MacNaught
January 5, 2017
So an HR director is interviewing a potential public relations representative. He’s looking at the guy’s resume and it’s not that impressive. “I don’t get it,” he says, “Everyone says you’re the best, but there’s barely anything on your resume.”
The PR guy smiles. “Why do you suppose everyone says I’m the best?”
“You’re hired,” the HR director says.
If you’re looking to hire a PR guy, hire the one with the best reputation. If you’re looking for an SEO consultant, pick the one with the highest search engine rankings. I knew I wanted to get some expert advice on SEO for this season of the podcast, and the search engines agreed: Stacey MacNaught, Search Director at TecMark, was at the top of the list.
In addition to her SEO wizardry, Stacey is a quintessential hybrid marketer. Content, measurement, data… She does it all. Stacey is also a sought-after B2B marketing speaker. Her reputation preceded her with our EMEA team—several folks have seen her speak and were thoroughly impressed. You can sample some of her presentations on her SlideShare account.
Stacey knows her stuff. And I was delighted to find she is eager to share her knowledge in an engaging way. Our interview was as informative as it was entertaining.
Tune in to hear us talk creativity versus data, where SEO is going in 2017, and how ballerinas and flamingos lead to content marketing gold.
Listen in on the Conversation as Stacey and I Discuss:
The Challenges of Global SEO: Stacey says it is vital to localize your keyword search, even for regions that share a language. There are enough nuances and cultural considerations to warrant the extra effort.
SEO Trends for 2017: 2017 is the (long overdue) year where usability on mobile will make a big difference in SEO success, Stacey says, among other predictions.
The Importance of Story versus Format: Stacey talks about maturing in content marketing, and how it might (and should) mean a return to basics: Focusing on the story first instead of getting distracted with flashy formatting.
Is It Really Data VERSUS Creativity? According to Stacey, data-driven stories are an easy way for content providers to offer something the competition doesn’t have. But it’s important to tell creative stories with the data—the numbers can’t speak for themselves.
The Process of Ideation: Stacey’s team saved a lot of time by creating a standardized process for coming up with ideas. She explains the multiple methods her team uses to generate and refine ideas.
Stacey is a truly inspiring marketer with unique insight into SEO and beyond. In addition to LinkedIn and SlideShare, You can find her @StaceyCav on Twitter.
If you’re just discovering us, catch up on all the previous episodes here.
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