Gain Access to the Professional Traits of Your Website Visitors in 3 Simple Steps

[Cheat Sheet]

December 4, 2017

LinkedIn Website Demographics Cheat Sheet

Since Google Analytics debuted in 2005, marketers have enjoyed unprecedented-and-growing access to information about their audiences. And yet, we’re not even close to satisfied with our current level of insight. According to the latest findings from The CMO Survey, spend on marketing analytics is expected to jump 376% over the next three years, from 4.6% to nearly 22% of the marketing budget.

But even with the influx of insight over the past decade, many data-driven B2B marketers still found themselves guessing as to whether they were reaching the right audiences. Vague demographic data made it difficult to determine whether content actually struck a chord among the exact people it was supposed to reach and engage.

If you still have questions as to how much of your content marketing budget is wasted and where, good news, because driving marketing ROI just got easier.

LinkedIn Website Demographics is a powerful free reporting tool that uses data from LinkedIn’s 500+ million members to provide an added layer of insight into your company’s website visitors. The intuitive interface within Campaign Manager lets you view the behavior of your website visitors as it relates to eight individual professional dimensions, most of which were previously unavailable to B2B marketers, including:

  • Job title
  • Industry
  • Job seniority
  • Job function
  • Company
  • Company size
  • Location
  • Country

Check out the cheat sheet below to discover how you can use data from LinkedIn Website Demographics to better understand your website visitors. Then, use your new data to create more effective content and campaigns. You will learn the simple, three-step process for getting started, along with five pro tips for getting the most from your LinkedIn Website Demographics data.

Ready to stop talking about marketing ROI and start delivering it? Start your session now to discover more ways LinkedIn can help you prove the value of your marketing efforts.