The LinkedIn Advertising ROI eBook: How to Measure and Achieve Peak Performance
How LinkedIn’s Marketing Team Solves for ROI
January 4, 2018
We created our Sophisticated Marketer’s Sessions to help marketers like you achieve your full potential, particularly as it relates to using LinkedIn to conquer lofty goals.
Our latest session is meant to facilitate a more mature approach to marketing measurement. As far as we’re concerned, it’s ROI or bust. That’s not just a rallying cry to our industry colleagues; it drives our approach here at LinkedIn Marketing Solutions. And what better way to help you move from talk to action than to give you a behind-the-scenes look at how we go about measuring ROI?
Like most marketers, we are measured on the quality of our leads and our contribution to pipeline and revenue. And, like most marketers, we’ve faced challenges while navigating the complexities of calculating the true business impact of our efforts.
By implementing a trial-and-error testing process that continues to this day, we’ve gained a clearer vision of how to crunch the numbers using the right metrics. We packaged all these insights into our eBook, Solving for Marketing ROI: Measuring Peak Performance. Now it’s your turn to equip yourself with the platforms, processes, and data needed to prove marketing’s contribution toward top-line revenue and bottom-line ROI.
Start Your Journey to Marketing ROI Today
Immerse yourself in these digital pages for clear guidance on calculating ROI “beyond the click.” By the end, you’ll be primed to move from tracking vanity metrics to optimizing for conversions. Whether you’re just getting started with calculating ROI or have some experience under your belt, this virtual expedition will leave you feeling both inspired and informed.
Here’s a sneak peek at what you’ll learn:
- The difference between return on ad spend and fully loaded ROI
- The calculations and tools for measuring ad-sourced revenue
- The most common ROI metrics and attribution models, and when to use them
- How LinkedIn’s marketing team sets itself up for a positive ROI
- How to measure and optimize your impact on LinkedIn
Visit our latest Sophisticated Session, ROI or Bust to grab your ROI guide today.