Tech Marketer Content Survival Guide Part 2: The 3rd Critical Rule to Live By
November 18, 2015
If you saw the first infographic in our Content Survival Guide series, you’ve learned about the two critical stepping stones on the route to best support tech buyers on their path to purchase.
Rule #1 is all about the types of content tech buyers find most helpful, and Rule #2 shines a light on how and when to use that content to best support your tech customers when they need content most during their journeys.
But what happens when your tech buyers complete their purchases? Have you left them out in the wilderness or on the river without a paddle? Here’s where critical Rule #3 comes in—post-purchase. In fact, research shows that 80% of tech buyers think it’s very important to receive ongoing content after they’ve reached the peak of the purchase mountain, making it essential that you continue to foster the relationship through ongoing interaction of value.
What are your six steps to success to ensure no customer is left behind?
Explore them in Part 2 of our Content Survival Guidebook and uncover:
- What the 'bow tie" effect is
- How to gear up for ongoing customer marketing
- How to leverage online forums including live chats and tips libraries to help power your buyer's onboarding experience
Tech marketing is more complicated than ever, and it’s time to embrace the challenge or fall behind. Stay on course with Beneath the Surface: Taking a Deeper Look at Today’s Empowered Tech Buying Process.