Tech Marketers: Use Content Marketing To Drive Sales on LinkedIn

Introducing The Sophisticated Technology Marketer’s Guide to LinkedIn Vol 4

September 25, 2015


This post is the third in The Sophisticated Technology Marketer’s Guide to LinkedIn Series, a sequence of guides designed specifically to help tech marketers achieve great results on LinkedIn and beyond. In Volume 1, we helped gain a clearer understanding of the technology buying audiences and how to reach them. In Volume 2, our LinkedIn marketing gurus explained the benefits (for both you and your company) of having an optimized LinkedIn profile and expanding your network of influencers. In Volume 3, we outlined how to tap into the power of LinkedIn with our exciting and innovative marketing and advertising solutions. Read on to discover what Volume 4 has to offer.

These days, more than two-thirds of B2B technology decision-makers consume between 2 to 6 assets before making a purchase.[1] This means that decision-makers are interested in consuming a wide range of content throughout the purchasing process. Thus, as a technology marketer, the onus is on you to provide future prospects with relevant and useful content marketing that will guide them through the sales funnel.

To capitalize on the benefits of what content marketing can do for businesses and consumers alike, LinkedIn provides marketers with all the necessary tools to publish with a purpose and deliver relevant content to all 364 million+ members.

In this guide, we will walk you through content marketing and everything you need to know to take advantage of the various ways to publish on LinkedIn, in order to engage your audience and develop a sense of leadership and authority.

Download Volume 4 of the Sophisticated Technology Marketer’s Guide and learn:

  • How to deliver the most relevant content and publish with a purpose
  • How to become a LinkedIn publisher and take advantage of the various means to publish on LinkedIn
  • How to develop an always-on thought leadership approach to engage your audience
  • How to use Company Pages, Showcase Pages, employee amplification, Sponsored Updates, SlideShare, and LinkedIn Groups

The time to take advantage of publishing on LinkedIn is now. Check out Volume 4 and become the best, most sophisticated tech marketer in your industry.


[1] Eccolo Media, “2015 B2B Technology Content Survey Report: Volume 2,” Jan 20, 2015