Thanksgiving Treats: Sweet Content We Can Be Thankful For

4 ways to create light, sharable content that will leave your audience wanting more

November 26, 2014

“Life is short. Eat dessert first. ”― Jacques Torres

It’s that time of year again: Family, turkey, football, and yes, pumpkin pie. Happy Thanksgiving!

In honor of the greatest eating holiday of the year, we’re helping marketers dish out a well-balanced diet of content. And since a Thanksgiving feast is not complete without a substantial supply of sweet dishes, we’re showcasing four examples of dessert content — also known as “chocolate cake content” — for your viewing pleasure.

If you are looking for ways to attract new visitors to your blog this holiday season while showcasing your brand’s personality, take a cue from the following examples of delectable dessert content.

4 Ways To Create Sweet & Shareable Content

1. Be entertaining

This hilarious skit from Leadercast is a great example of what a humorous, well-produced video can do to increase awareness and brand affinity among a broad audience. Check out Leadercast’s conference call for a good laugh as well as an accurate portrayal of the communication and technical challenges we often encounter during meetings.

Key takeaways: Attention is precious in today’s competitive content landscape, which is why Leadercast concludes the video by providing viewers with an opportunity to learn more about its one-day event, Leadercast Live. Humor that resonates with your audience can be an extremely effective tool for generating awareness. Plus, your audience is more likely to share content they closely relate to.

2) Speak to the heart (or stomach)

Forgive us for tooting our own “horn of plenty” in this next example. Resurfacing Jason Miller's Blogging Food Groups, we recently published “Turkey-tastic Trivia” on the LinkedIn Marketing Solutions blog, to help our readers reflect back on the content they have consumed & created in 2014. What are you waiting for? Find out which type of content you are most thankful for.

Key takeaways: It’s no secret that audiences eat up interactive content, and this is our way of providing a quick, timely interactive experience. Hopefully it will inspire you to fill your blog with a variety of delicious and relevant content. Enjoy!

3) Offer snack-able content

Although there are stats galore in this research piece from Kapost, the information is presented visually in an easily consumable infographic. “The Content Preferences of B2B Marketers” provides answers to big questions such as “What content do they share” and “Who do they trust?” and does so in a format that can be quickly scanned.

Key takeaways: An infographic is a great way to communicate complex information in a simple, snack-able format. This post gives the audience bite-size nuggets of information, which serve as an appetizer for the downloadable whitepaper (i.e. the full course meal).

4) Leave your audience craving more

Ann Handley strikes again! By using an over-the-top parody of a late-night infomercial, MarketingProfs found a clever, engaging way to promote its annual B2B Marketing Forum in this Slideshare presentation.

Key takeaways: Whether you are promoting a B2B brand or an industry conference, differentiating your message from the “content noise” can prove difficult. Laughter is said to be the best medicine, but it’s also one of the best content marketing tactics for rising above the ruckus to generate the top-of-funnel traffic that ultimately drives revenue.

 Still hungry for inspiring content to help you exceed 2015 objectives? Learn everything you need to know about developing a thought leadership strategy by checking out our new eBook, The Sophisticated Marketer’s Guide to Thought Leadership.


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