The Hybrid Marketing Syllabus: Learn the Skills You Need to Succeed at B2B Marketing

October 5, 2015

hybrid marketing syllabus

I’ve always said there’s a virtual PhD in Marketing on the Internet for anyone who is willing to go looking for it. For our latest eBook, The New Era of the Hybrid Marketer, I put that idea to the test. Can you really get a world-class marketing education with free online resources?

After hours of searching, curating, and compiling, the answer is a resounding “yes.” Not only are the resources out there, but the LinkedIn Marketing Solutions team has already done the legwork for you. We’ve compiled a list of the skills you need to advance your career in the modern age of B2B marketing, from content creation to analytics and everything in between.

So sharpen your pencils and open your notebooks, marketers: Class is in session. Check out the Hybrid Marketing Syllabus below to see which courses you need to round out your marketing skills. You will see which categories we chose as the most essential, and why each one can help you succeed.

Plus, you'll uncover insightful statistics to help you plan your strategy. Here's a small taste:

  • 71% of businesses are creating more content in 2015 compared to 2014
  • 45 million Americans download and listen to at least one podcast a month
  • 61% of consumers feel better about a company that delivers custom content
  • Full funnel lead nurturing generates 50% more sales-ready leads

Now that you have chosen your courses, download The New Era of the Hybrid Marketer to start your virtual Marketing PhD. Every chapter has resources for various skill levels, to help you become a more tech-savvy, more creative, and more analytical marketer.