The Skills Marketers Have and the Skills Marketing Departments Want [Infographic]

November 19, 2015

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If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what we do. How could you explain data-driven, content-based full funnel marketing to an old-school ad man?

Modern marketing jobs are equal parts creative and technical. To stay competitive, it pays to master an ever-evolving set of skills. But how do the skills you learn (or teach yourself) compare with what employers are looking for?

To help you strategically develop the skills you need to further your career, LinkedIn and HubSpot researched how marketers’ skills compare to employers’ needs. The results show more disconnect than you might imagine. Two out of the top three don’t line up:

Top 3 Skills Marketing Departments Want:

  1. SEO/SEM Marketing
  2. Digital & Online Marketing
  3. Marketing Campaign Management

Top 3 Skills Marketers Have:

  1. Social Media Marketing
  2. Digital & Online Marketing
  3. Marketing Event Management

Check out our new infographic, The Skills Marketers Have and the Skills Marketing Departments Want, to compare the ten most common skills with the ten most in-demand skills, and learn how requirements change for marketers in various industries.

For the complete report, download the new eBook from LinkedIn and HubSpot, The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.

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