The Sophisticated Marketer’s Podcast: Episode 4 – Inbound Marketing and Hair Metal

June 18, 2015

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The Sophisticated Marketer’s Podcast is back with a vengeance for episode four. This time around, we’re talking about inbound marketing, corporate culture, and thought leadership with Mike Volpe.

Mike and I go way back. We were rivals when I was at Marketo, but that competition only made us better marketers. Since then, I’ve been privileged to collaborate with HubSpot on great content, and I continue to be impressed with the work he does.

Mike is HubSpot’s CMO, overseeing an amazing content production organization that puts out an average of 200 articles each month. They also produce the Inbound 2015 conference, which takes place September 8th-11th in Boston this year. HubSpot recently made waves by taking their corporate culture code public with a SlideShare that has over 1.5 million views.

So get ready to blast this podcast so loud it annoys the neighbors (or you can listen at a reasonable volume through headphones, which is probably a better idea). You will learn why inbound marketing was almost called “attraction marketing,” how thought leadership is like Black Sabbath, and how I got to work with the Dollar Shave Club guy.

Listen Now:

Here are a few highlights from Episode 4 of the Sophisticated Marketer’s Podcast:

Mike’s Mysterious Origin Story: Find out how Mike went from being a Liberal Arts graduate to CMO of HubSpot, with a detour into investment banking along the way. No, really.

The Pillars of Inbound Marketing: HubSpot coined the term “inbound marketing,” so it makes sense to have Mike define it for us here.

HubSpot’s Generation of 200 Blog Posts per Month: Mike explains how HubSpot’s culture and structure support the creation of great content.

The Difference Between Thought Leaders and Thought Leadership: Organizations can develop thought leadership instead of a single thought leader; Mike tells listeners how.

What Mike has accomplished with HubSpot is truly astounding, and talking with him about everything from content marketing to hair metal bands was a blast.

In the next Sophisticated Marketer’s Podcast episode, my guest will be Doug Kessler, Creative Director and Co-Founder of Velocity Partners. Doug just posted a SlideShare called The Search for Meaning in B2B Marketing that wrecked me in the best possible way, so make sure to tune in for our chat.

If you missed any previous episodes of the Sophisticated Marketer’s Podcast, find them here.

For continued advice from sophisticated marketers, be sure to subscribe to the podcast.