The Sophisticated Marketer’s Podcast: Episode 5 – Defining Creative Effectiveness

June 26, 2015

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Greetings from beautiful Cannes, France where the annual Cannes Lions International Festival of Creativity is currently in full effect. The LinkedIn Clubhouse was right in the middle of the action happening at the Palais des Festivals and the Sophisticated Marketer’s Podcast was on hand to chat with some of the world’s most creative thinkers on the planet.

Recorded live in front of the guests at the LinkedIn Clubhouse, I sat down to chat with John Mescall, the Global Creative Executive Director at McCann Worldgroup. Mescall has won more than 50 Cannes Lions awards and is the creative mind behind the “Guilt Trips” campaign and the 5 Grand Prix winning “Dumb Ways to Die” to name a few.

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In this episode of The Sophisticated Marketer’s Podcast, I ask John about the meaning of creative effectiveness, his process for thinking brilliantly, desert island marketing metrics, Nick Cave, and his love of Skymall magazine.

It was one of the most enlightening conversations that I have ever engaged in and I have no doubt that marketers will certainly be inspired to think differently and have a deeper appreciation for the creative element of advertising after listening.

Listen Now:

Stay tuned for more podcasts from Cannes as I sit down with Razorfish’s Daniel Bonner and RAPP’s Ian Haworth for the next two episodes to follow.

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