The Sophisticated Marketer’s Podcast Greatest Hits: Top 10 Takeaways from Season 1
October 6, 2015
“What a long, strange trip it’s been.” – The Grateful Dead
I started the Sophisticated Marketer’s Podcast with a simple idea: Spend an hour at a time picking the brains of some of the most interesting and exciting marketers. And then turn the discussion into a podcast, so I could call it work.
My marketing version of the great rock ‘n’ roll swindle turned out better than expected. Not only did I get to ask questions of people I admire, the resulting podcast turned out to be informative and entertaining. I’m humbled and grateful that so many of you listened to our first season.
As we launch Season Two, let’s take a quick look back at what we learned in the first ten episodes. I went back through the tapes—okay, the digital files, we didn’t get to record reel-to-reel like I wanted—to find a solid takeaway from each episode. If you haven’t had time to listen yet, or just need a refresher course, read on.
Guest: Scorch Founder and CEO Chris Buehler
One Great Takeaway: Do a “content audit” of every blog post, every bit of marketing material, every piece of research your company has done. See what you can repurpose, roll into a Big Rock, spin off into an infographic, etc. There’s always gold hidden in your existing content.
One Great Takeaway: Humor helps create engagement and differentiate your brand, even for—actually, especially for—B2B content marketing. Just keep it clean, on-brand, and well-tested.
Guest: Marketo and Engagio Co-founder Jon Miller.
One Great Takeaway: Thought leadership can be a business’s most valuable asset. Jon established Marketo’s authority with meaty, informative blog posts before they even had a product to sell. The reputation came first and helped sell the product once it was developed.
Guest: Startup Growth Executive Mike Volpe.
One Great Takeaway: Build your brand and get noticed with transparency and authenticity. HubSpot posted their corporate culture code in a public SlideShare that generated over 1.5 million views.
Guest: John Mescall, Global Creative Executive Director at McCann Worldgroup.
One Great Takeaway: Great content creates an emotional experience that people are compelled to share with others. Aim to create content that appeals to human interest and it will take on a life of its own outside of your initial distribution.
Guest: Daniel Bonner, Global Chief Creative Officer at Razorfish.
One Great Takeaway: We’re living in the era of the hybrid marketer. To really reach our full potential, we need a combination of technological savvy, killer instincts, and creativity.
Guest: Ian Haworth, Global Chief Creative Officer at RAPP.
One Great Takeaway: Data and creativity are not opposing forces; they’re most powerful when they work together. Start with the data that lets you understand your audience, combine it with great creative, and you can create an unstoppable force.
Guest: Velocity Partners Creative Director Doug Kessler
One Great Takeaway: Aim for a mix of two types of content: “Home run” content is the big zeitgeist-capturing viral hit, but the real value for your organization is “hard-working” content, the evergreen, substantive pieces that keep getting rediscovered.
Guest: Lattice Engines Senior Content Marketing Manager Amanda Maksymiw
One Great Takeaway: It’s important to promote your content internally as well as externally. Keep your employees in the know on when and what to share, and they will be far better brand ambassadors.
Guest: Singer-Songwriter Julian Velard
One Great Takeaway: When it comes to social media, authenticity rules. Julian built his following by avoiding trite, canned messaging and speaking from the heart. Stay on-brand, but let actual human personality shine through in your content.
I sincerely hope you had as much fun listening to these ten episodes as I did recording them. Thanks for listening, and make sure to subscribe so you don’t miss a minute of Season Two!