Trending Content of the Week: The Mountaintop Effect

September 18, 2015

mountain effect

It’s been a week since the double-feature of Content Marketing World and Inbound, and at LinkedIn Marketing we’re still processing all of the fantastic presentations we attended.

There’s no point in denying it: Conferences like these are not just informative; they’re fun. You leave feeling exhilarated and inspired, ready to go out and change the world.

Until, of course, you get back to your daily routine. That quickly-fading burst of energy is called the “Mountaintop Effect.” Once you leave the rarefied air of a conference, you’re faced with the actual, practical work of making change happen, which isn’t nearly as fun as listening to an inspiring presentation.

But together, we can beat the Mountaintop Effect. Stay inspired, stay engaged, and stay informed with this week’s roundup of exceptional marketing content, and you can keep your momentum going.

Top Marketing Articles to Read This Week:


  1. How to Synchronize Your Marketing with the Customer Journey When your customer can compare your prices and services with a competitor at a glance, it can be challenging to build brand loyalty. In this article for MarketingProfs, Jonathan Moran, Senior Product Marketing Manager at SAS Customer Intelligence Solutions, demonstrates how aligning your content with the customer journey can create brand ambassadors.
  1. Search, Content, and Customer Experience – Moving Prospects from Awareness to Action A holistic approach to marketing not only synchronizes content with the customer journey, but includes SEO keywords mapped to search terms that match each stage. BrightEdge Founder & CEO Jim Yu makes this complex ecosystem easy to understand in this article for Search Engine Land.
  1. Analyzing Your Content with Google Analytics: How to Know What Works Google Analytics is an essential part of a hybrid marketer’s toolkit. Social Media Examiner Founder Michael Stelzner and Orbit Media Studios Co-Founder Andy Crestodina explain how to get the most out of Google Analytics’ data in this podcast, with accompanying blog post.
  1. Data Is the Next Big Thing in Content Marketing Keynote Speaker and Harvard Business Review Blogger Alexandra Samuel shows how to find and tell the stories hidden in your organization’s data. While marketers frequently use data to determine what stories will connect with an audience, Alexandra’s approach makes the data itself a visual, information-rich, compelling story in its own right.
    1. Revenge of the Storymakers: How Brands are Battling Storytelling In this annotated presentation from Inbound 2015, MRY Chief Marketing Officer David Berkowitz explains the difference between storytelling and storymaking. His video examples show what’s possible when brands co-create stories with their fans.

  1. A Clear Path for Marketers to Surviving Content Shock In this post for the Moz blog, Stone Temple Consulting Corporation CEO Eric Enge dives into strategies to help marketers survive and stand out in a crowded content marketplace. Eric’s advice is relevant even for small organizations with limited budgets.
  1. Top 5 One-Liners from #INBOUND15, Not by Amy Schumer PR Strategist Gregory Bullock rounds up some fantastic quotes from the marketing minds of Inbound 2015, from the inspiring to the thought-provoking to the hilarious.
  1. 5 Ways to Bring Your Email Marketing Strategy out of the Jurassic Period Even though social media gets most of the attention now, email is still one of the most effective ways to reach your audience. In this Mashable article, Mailify CMO Eric Krattenstein delivers tips to help you run a thoroughly modern email operation.
  1. 3 Highlights for Marketers from Inbound 2015 LinkedIn Marketing Solutions’ Head of Products Russell Glass rounds up key takeaways for SMB Marketers from his Inbound 2015 experience, including the exciting announcement of the new HubSpot integration.
  1. The Story of Content: Rise of the New Marketing Grab the popcorn and settle in for this documentary from the Content Marketing Institute. It explores the past, present, and future of content marketing, with success stories from global brands and interviews with some of the biggest names in marketing.

Ascend to greater marketing heights with the B2B tips and tactics you will find when you download the Sophisticated Marketer’s Guide to LinkedIn.


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