2 Week LinkedIn Sponsored Content Planner Articles

  • Everything You Need to Know to Rock LinkedIn Sponsored Content

    January 24, 2017

    Our research shows that LinkedIn members are hungry for quality content. Over 467 million members create over 9 billion content impressions in the LinkedIn feed every week. Whether it informs, helps advance careers or even entertains—overwhelmingly, content is the reason LinkedIn members keep coming back. If your company is creating great content, your audience...

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored Content

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. Every marketer wants to get as much return on their investment (ROI) as possible when advertising on LinkedIn. That’s why it’s essential to monitor your campaign, understand what’s working (and what’s not) and optimize your...

  • How LinkedIn Enables You to Test Different Pieces of Creative Content

    January 20, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. In addition to A/B testing your targeting strategy, you should also be testing your creative assets for each campaign. Conducting an image test within one campaign is a great way to figure out what visuals resonate most...

  • Establishing a Bidding and Budgeting Strategy for Your...

    January 19, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Five Tips to Develop an Effective Targeting Strategy on...

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Expert Tips to Identify a Naming Structure for Your...

    January 17, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...