B2B Marketing Beat Articles

  • Internet Trends and marketing

    10 Lessons for Marketers from Mary Meeker’s Internet Trends 2018 — Including One Hiding in Plain Sight

    June 3, 2018

    Mary Meeker’s Internet Trends 2018 report was released this week, and as usual this monster deck — 294 slides! — shows, with some exceptions, that digital growth continues to point up and to the right. As always, the report contains significant insights for anyone in business. Meeker’s report also has 10 key takeaways for marketers, which the B2B Beat has...

  • Marketing Off-Site Meeting

    7 Reasons Why Your Marketing Department Should Have Regular Off-Site Meetings

    May 27, 2018

    As I finish up this blog post, I’m on a 757 flying back to Chicago after a multi-day, off-site meeting. This all-hands meeting brought together LinkedIn’s entire marketing department — more than 500 people —at a San Francisco hotel. Because of the sheer size of the meeting and the fact that LinkedIn is a global company — marketers flew in from Australia, Brazil,...

  • Employee Advocacy Edition

    LinkedIn Presents the Future: Employee Advocacy Edition

    May 13, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for employee advocacy. The previous videos in the series can viewed here. Employee advocacy, which is the promotion of a company by the people who work for it, has always been important. A brand’s employees have always been its best advocates. The problem...

  • Agency Voices

    The Latest Insights from LinkedIn's #AgencyVoices

    April 15, 2018

    The advertising agency world is undergoing tremendous change. Artificial intelligence and other new technologies, competition from...

  • image of a calculator to represent marketing measurement

    B2B Marketing Intelligence to Drive Growth: Quantity,...

    April 10, 2018

    Editor's Note: This guest post is authored by Jay Wilder, Director of Product Marketing at Datorama. B2B marketers are no strangers to...

  • LinkedIn Video

    A Brief History of LinkedIn Marketing Solutions' Video...

    April 8, 2018

    Last week, LinkedIn officially unveiled LinkedIn Video Ads. We also enabled video posts on LinkedIn Company Pages. These moves by...