Leadership during the coronavirus pandemic for us as marketing professionals has created a unique set of challenges which many of us have never seen before. That's in addition to the profound impact we are all feeling and experiencing as human beings. With unprecedented uncertainty and risk facing our businesses and all the people connected to it, it’s hard to...
B2B Content Marketing Articles
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- B2B Content Marketing
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The Irish are well known for many things: the gift of the gab, convivial pubs, U2. What’s not as well known is many recognizable models of marketing excellence are rooted in the Irish tradition. As St. Patrick’s Day approaches, let’s raise a glass to these fine examples of the Irish’s formidable promotional prowess. 1. Guinness Advertising This inky, black (or...
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- B2B Content Marketing
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The way human beings communicate is evolving before our eyes. If marketers haven’t gotten the message yet, then it’s high time. The purpose of our profession can be sliced and diced in many different ways, but comes down to two core necessities: meeting our audiences where they’re at, and getting through to them with a compelling message. If we fail to achieve...
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- B2B Content Marketing
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Editor’s Note: This guest post was contributed by John Cosley, Director, Global Brand and Digital Marketing at Microsoft/Bing. When it...
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- blog,
- Global,
- English,
- Marketing Solutions,
- B2B Content Marketing
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Which is a better story to tell B2B buyers in your online messaging? A deeply moving tale about a future in which your product or...
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- B2B Content Marketing
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A few weeks back, we reflected on some of the best B2B marketing campaigns of 2019. We compile these lists at the beginning of each...
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- B2B Content Marketing