Wouldn’t it be cool if all the big marketing conferences had a huge analytics dashboard hanging over the expo floor? I have no idea how it would work, but I imagine big lights flickering with every new promising connection, or fresh perspective, or game-changing idea – kind of like the scoreboard at a Golden State Warriors game. You could even compare data...
B2B Content Marketing Articles
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Both LinkedIn and Microsoft offer audiences that are larger and more powerful than you might think. The LinkedIn platform, which has more than 645 million members, now combines professional and user interest targeting options with its recently released interest targeting product — which includes Microsoft Bing search data. Microsoft Advertising also reaches a...
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A good rebrand is like making a meal. The more you prep up front, the easier it will be down the road. This is especially true in a rebrand because many people think the “real” part is the design: the fresh logo, the updated website, etc. But design is only one aspect. The most important work happens long before you design. These crucial steps set you up for...
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Being a brilliant marketer requires motivation. Intuition. Focus. The ability to chill out, funk out and rock out. Because more often...
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Editor’s Note: This guest post was contributed by John Hall, Co-Founder of Calendar.com. Last year, I had to buy a couple pairs of...
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Editor's Note: This guest post was contributed by Josh Ritchie, Cofunder of ColumnFive. If you’re a product company, chances are you...
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