Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicked off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact....
B2B Content Marketing Articles
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A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy. Admittedly, this adage may seem like an odd choice for starting a post about account-based marketing (ABM). After all, we’re talking about a customized strategy which, by definition, is not supposed to “last” beyond any one target account...
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- B2B Content Marketing
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You’re familiar with SMART goals, right? It’s the acronym people use to assure each goal they go after is Specific, Measurable, Attainable, Relevant, and Time-bound. SMART. Given our current situation, maybe we should all agree to swap out “Relevant” and replace it with “Revisable.” Just for 2020. Because what if revising goals is the only way to keep our...
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- B2B Content Marketing
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Editor's Note: This guest post was contributed by Matthew Lieberman, CMO-US/Mexico, for PwC. When a crisis like COVID-19 occurs,...
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- B2B Content Marketing
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As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...
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For content strategists everywhere, striking the right tone and knowing which information is truly useful is a huge challenge right...
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- B2B Content Marketing