B2B University Articles

  • lead generation b2b u

    What is Lead Generation: Strategy and Best Practices

    September 12, 2018

    Lead generation is a central focus for any B2B organization that’s interested in driving consistent and reliable revenue. It’s an extremely important topic with vital implications, so we’re giving it the attention it deserves. Read on to learn about all things B2B lead generation — what it is, why it matters, and how to get it right in the modern digital...

  • native ads

    What Is Native Advertising? The 6 Universal Types & How To Use Them

    August 25, 2018

    Digital advertising is a key marketing tool for reaching and engaging target audiences. But as people become more sophisticated in how they discover and interact with content, native advertising provides brands with a new way to get their message out. Below, we walk you through everything you need to know to get started with native advertising: what it is, why...

  • girl shows a guy something on her windows tablet

    What Is Website Retargeting and How Can Marketers Benefit from It?

    August 18, 2018

    If you’re interested in re-engaging potential customers who have visited your website but haven’t yet taken an action, then website retargeting is a marketing tactic you should know about. This guide covers the basics of website retargeting and provides practical information to help you set-up cost-effective retargeting campaigns that reach your target audience,...

  • What Is B2B Content Marketing and How To Do It Effectively ...

    August 1, 2018

    In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in...

  • What Is B2B Marketing

    What Is B2B Marketing: Definition, Strategy, and Trends

    July 29, 2018

    Editor's Note: This post is the first in a new series, B2B U, which provides introductory deep dives into topics of essential...

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth,...