B2B Content Marketing Articles

  • Content or context: which matters more?

    Content or context: which matters more?

    November 6, 2018

    Editor's Note: This post was originally published here on October 25, 2018. At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball cap made his nondescript way to a grimy corner of the L’Enfant Plaza metro station in Washington D.C. He positioned himself against a wall, next to a garbage bin, unpacked a violin and bow, opened his case...

  • Scary Marketing Tactics

    Avoid These 10 Spooky Marketing Missteps [SlideShare]

    October 31, 2018

    Editor's Note: Enjoy this special encore post. Happy Halloween! As the year nears its end, and we begin to prepare For 2019, and everything it will bear, The marketer’s mind can’t escape, it would seem, These chilling concerns that still haunt all our dreams. Spirits and ghosts, evil goblins and ghouls? More like lagging click rates and non-functional tools. It’...

  • B2B Video

    How to Create a B2B Comedy Video Series

    October 28, 2018

    Editor's Note: This guest post was contributed by Tim Washer, Keynote Speaker/Event Emcee at Ridiculous Media. My buddy Carlos Hidalgo called. “Let’s create a comedy series on data governance." Sure, we’ve all had this same thought at one point. And most of us realized it was a bad idea. But I obliged, in the corporate way. “Absolutely,” I said. Now What? Over...

  • Don’t let ‘best practice’ take over your brand

    Don't Let "Best Practice" Take Over Your Brand

    October 15, 2018

    Editor's Note: This blog post was contributed by the LinkedIn Marketing EMEA blog.  A couple of weeks ago, I was party to a...

  • Predictive Marketing

    Why Predictive Marketing Has a New Role in the Market

    October 8, 2018

    Editor’s Note: This guest post was contributed by Justin Gray, CEO, LeadMD. Predictive marketing barreled into the marketing lexicon...

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no...