Best Practices: Content Marketing Articles

  • Ryan Johnson on SEO

    Launching an SEO Program in Real Time, Part 3: How to Focus Your Technical SEO Resources for Maximum Value

    February 4, 2018

    This guest post was contributed by Ryan Johnson, who is the SEO Program Manager at Ricoh USA, Inc. In previous LinkedIn Marketing Solutions Blog entries, I described Ricoh USA’s plan to build an SEO strategy from the ground up and our approach to optimizing content for search. Now, as we move into the third quarter of this strategy, I’d like to focus on what...

  • Inflight Magazine

    What Inflight Magazines Can Teach Us About Marketing

    January 31, 2018

    Author's Note: In the last quarter of 2017, I took 20 flights and flew more than 24,700 miles. Most trips were short hops up and down the California coast. Others were long, grueling hauls. Like, sit and write a blog post long. What you’re about to read is a product of the latter. I’m a sucker for possibilities. A slave to “what ifs,” if you will. That’s why I...

  • Why content marketing strategy matters – and what it takes to build one

    The Crucial Difference Between Content Marketing Tactics and Content Marketing Strategy

    January 20, 2018

    Editor's Note: This post originally appeared on the LinkedIn Marketing EMEA blog. When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal to come across marketing bloggers and pundits who claim there’s no such thing as a content marketing strategy. In the last 18 months, I’ve been...

  • LinkedIn Tactical Plan 2018

    New for 2018: Your LinkedIn Content Marketing Tactical Plan

    January 17, 2018

    Pablo Picasso once said, “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon...

  • Black Mirror Logo

    Marketing’s Black Mirror: Where the Technology Could Take Us

    January 13, 2018

    As we venture into a new year, many of us are embracing an optimistic view of the future and what’s to come. However, those people...

  • Close Up of Microphone

    How to Expertly Promote Your Webinar on LinkedIn

    January 3, 2018

    Webinars (or webcasts) rank among the most engaging and immersive forms of marketing. They represent a simple and convenient method...