B2B Content Marketing Articles

  • What Is B2B Marketing

    What Is B2B Marketing: Definition, Strategy, and Trends

    July 29, 2018

    Editor's Note: This post is the first in a new series, B2B U, which provides introductory deep dives into topics of essential importance to digital marketers. If you want to learn about B2B marketing, what it really entails, and where it stands here in 2018, you’ve come to the right place. Let’s explore the topic in-depth to shed light on each element of today’s...

  • Epic Storytelling

    The Secrets of Epic Storytelling Through Data

    July 23, 2018

    Editor's Note: This is an excerpt from our latest Sophisticated Marketer's Quarterly Magazine: Issue 3. Get your free print copy here! In an increasingly noisy digital world, stories are perhaps our most important technology. That’s certainly the view of Paul Petrone, Editor in Chief of the LinkedIn Learning blog. He explains how his particular approach to...

  • Woman reading on tablet

    The 50 Blogs Every B2B Marketer Should Follow

    July 18, 2018

    Editor's Note: This is an excerpt from our latest Sophisticated Marketer's Quarterly Magazine: Issue 3. Get your free print copy here! I was updating my Feedly RSS feed last month as part of my digital spring clean at the start of the year. The thing was: as I went through the creativity and marketing-related blogs that I follow, I realised how many there are...

  • 5 Tips to Help B2B Marketers Focus Their Future Efforts

    July 9, 2018

    With so many channels, platforms, and technologies available to marketers, it’s sometimes paralyzing to even think about committing to...

  • 20 Books Every Marketer Should Read in 2018

    20 Books Every Marketer Should Read in 2018

    July 8, 2018

    Editor's Note: This is a special encore post. It attracted the most traffic in the first half of the year of any LinkedIn Marketing...

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played...

    July 2, 2018

    Editor’s Note: This is a special encore post. It attracted the sixth-most traffic in the first half of the year of any LinkedIn...