B2B Content Marketing Articles

  • 3 Keys to Driving Effective Commerce  For B2B Marketers

    3 Keys to Driving Effective Commerce For B2B Marketers

    May 13, 2019

    Editor's Note: This guest post was contributed by Andy Hoar, CEO of Paradigm B2B and the co-founder of B2B Next, a B2B ecommerce conference taking place September 30-October 2 at the Hilton Chicago. You are probably accustomed to seeing the letter “e” in front of the word commerce in most blog posts, articles, and virtually all websites.  There was a time when...

  • The Netflix Test: Tidying Up with Marie Kondo

    The Netflix Test: Tidying Up with Marie Kondo

    May 12, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog.  A couple of weeks ago, our sales and marketing solutions team came up with a theory: that Netflix has a secret policy of commissioning TV shows that send coded messages about the future of marketing. When we compared notes, we found the shows we were spending hours...

  • I Heart ABM

    17 Insightful Quotes from LinkedIn’s I Heart ABM Event

    May 10, 2019

    Last month, about 150 account-based marketers gathered at LinkedIn’s San Francisco office for the second annual I Heart ABM Event. At the half-day event, marketers, experts, and the LinkedIn team discussed what the future holds for ABM. The conversation included Jann Schwarz of LinkedIn taking a deep dive into trends impacting ABM; a fireside chat with Nash...

  • A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    A Sophisticated Marketer’s Perspective: Gain A Competitive ...

    April 30, 2019

    Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies...

  • LinkedIn Interview with Andrew Davis

    A Sophisticated Marketer's Perspective: Andrew Davis on B2B...

    April 25, 2019

    In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry...

  • APAC Live With Marketers

    Think Global, Act Local: 4 Highlights from APAC’s First...

    April 18, 2019

    What drives a global marketing campaign to success? Is it led by a team at headquarters or is it a combined effort from regional teams...