B2B marketing approaches can and do vary widely, but the need to reach and motivate decision makers is one thing that unites pretty much all B2B marketers. No matter which strategy you’ve adopted, or which industry you belong to, or which continent you call home, impressing key decision makers is probably a pivotal part of your job. If it’s been a while since...
B2B Content Marketing Articles
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- Topics:
- B2B Content Marketing
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It’s hard to think of a sector where creativity and profitability collide more often than they do in marketing. This naturally can lead to a lot of valid debates regarding the merits of quantity vs. quality. The truth is, if you’re like most marketers these days and your budget is smaller than usual, facing extreme scrutiny, or both, the best way forward...
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- B2B Content Marketing
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Corporate social responsibility and brand purpose have been topics of discussion in boardrooms, conferences, and think pieces for a long time. But this moment in history is making these subjects all the more urgent. As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, Rob Norman, fomer Chief Digital Officer at GroupM,...
- Topics:
- B2B Content Marketing,
- Thought Leadership
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Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an...
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A wise person once observed that, generally speaking, whatever comes easy doesn't last, and whatever lasts doesn’t come easy....
- Topics:
- B2B Content Marketing
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You’re familiar with SMART goals, right? It’s the acronym people use to assure each goal they go after is Specific, Measurable,...
- Topics:
- B2B Content Marketing