Lead Nurturing Articles

  • College of William & Mary Targets MBA Leads That Are Ready to Talk Enrollment

    February 10, 2016

    In higher education marketing, context is critical. Where your ad shows up and the content that surrounds it impacts the quality of your leads, the mindset of the audience reading your content, and ultimately the reputation of your school. That’s why the College of William & Mary found LinkedIn to be an ideal place to market its MBA programs and target the right...

  • Evolving Our Marketing Solutions Product Strategy

    February 8, 2016

    By now you may have heard that we’re evolving our Marketing Solutions product portfolio, and you may be wondering what this could mean for you. Here at LinkedIn, creating value for our members and customers is our true north. We work hard to measure how we’re delivering value and then adjust course when we see opportunities to deliver even more. With this in...

  • 5 Rules of B2B eCommerce

    February 1, 2016

    Editor's Note: This post was contributed by Mark Lavelle, CEO of Magento Commerce. As B2B customers grow more comfortable with eCommerce and online engagement, B2B marketers need to fundamentally rethink how, when, and why they engage clients and how they support their needs. We spend so much time focusing on the differences in the B2B buyer journey that we lose...

  • Announcing the “Rethink the B2B Buyer’s Journey” eBook: 6...

    January 21, 2016

    The B2B buyer’s journey is in flux. With the search engines, social media, and mobile, B2B buyers have new ways to research their...

  • Live Webcast -- Using LinkedIn for Demand Generation

    January 13, 2016

    As a marketer, you know the rise of digital technology has changed your world with search, display advertising, mobile, and more....

  • 5 Examples of How Technology Is Changing Marketing in...

    January 8, 2016

    Technology is altering business in obvious ways – and in some not-so-obvious ways. Session after session at this week’s Consumer...