The Interactive Advertising Bureau identifies six kinds of native advertising: In-feed ads, paid search ads, recommendation widgets, promoted listings, IAB standard ads with native element units, and custom units. The kind of native advertising that is now attracting the keen attention of advertisers is the one at the top of that list: the in-feed ad. A large...
Publishing on LinkedIn Articles
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Today, LinkedIn released our inaugural Top Attractors list. This exclusive list features companies that have strong Talent Brands and are highly attractive to potential new hires. In short, these are the companies where people want to work. LinkedIn considered a number of criteria in the selection process that culminated in the Top Attractors list. One often...
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This guest post was contributed Scott Fedonchik, Vice President of Marketing at Business Wire. At Business Wire, we are in the business of helping our partners distribute their news to the audiences that matter most to them. We do this through our patented content distribution platform, the NX Network, that reaches media outlets across the world, and through...
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Marketers of the graduating class of 2016: Wear sunscreen. You probably didn’t get that reference, because it’s from a song that came...
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You are probably thinking of course I should be using Publish on LinkedIn, just like I should be posting my own blog and other social...
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For some marketers, millennials are like the invading aliens in a sci-fi movie. Who are these strange creatures? What do they want...