Publishing on LinkedIn Articles

  • Introducing “Native Advertising: What It Is. How to Do It” [ebook]

    June 30, 2016

    The Interactive Advertising Bureau identifies six kinds of native advertising: In-feed ads, paid search ads, recommendation widgets, promoted listings, IAB standard ads with native element units, and custom units. The kind of native advertising that is now attracting the keen attention of advertisers is the one at the top of that list: the in-feed ad. A large...

  • How 3 Brands on LinkedIn’s Top Attractors List Use Content Marketing

    June 20, 2016

    Today, LinkedIn released our inaugural Top Attractors list. This exclusive list features companies that have strong Talent Brands and are highly attractive to potential new hires. In short, these are the companies where people want to work. LinkedIn considered a number of criteria in the selection process that culminated in the Top Attractors list. One often...

  • How to Use LinkedIn to Amplify Your News Releases

    June 4, 2016

    This guest post was contributed Scott Fedonchik, Vice President of Marketing at Business Wire. At Business Wire, we are in the business of helping our partners distribute their news to the audiences that matter most to them. We do this through our patented content distribution platform, the NX Network, that reaches media outlets across the world, and through...

  • Millennial Marketing Class of 2016, You’re Going to Do...

    June 3, 2016

    Marketers of the graduating class of 2016: Wear sunscreen. You probably didn’t get that reference, because it’s from a song that came...

  • 5 Compelling Reasons to Publish on LinkedIn

    May 30, 2016

    You are probably thinking of course I should be using Publish on LinkedIn, just like I should be posting my own blog and other social...

  • A Millennial’s Magnetic Influence on LinkedIn [Infographic]

    May 23, 2016

    For some marketers, millennials are like the invading aliens in a sci-fi movie. Who are these strange creatures? What do they want...