All businesses know it is essential to have insurance. But choosing the right provider might not always be top of the agenda for the ultimate insurance decision-makers and those within their sphere of influence. Business leaders are time-poor and bombarded with many competing messages. So how can you engage them effectively? As insurance marketers, you need to...
Publishing on LinkedIn Articles
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In the digital world, content underpins most — if not all — of your efforts as a tech marketer. And because today's empowered tech buying process has changed, it’s imperative that your business craft meaningful, relevant messages for a diverse audience. But content marketing isn’t just about creating pieces that hit home and appeal to prospective tech buyers. It...
- Topics:
- Tech Marketing,
- Publishing on LinkedIn
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Does company size matter? In the upstart world of content marketing, the answer is a resounding “No!”… and nowhere is this fact truer than in the Asia-Pacific region. Content marketing is growing as an industry in APAC (by 5 percent to 10 percent annually, according to Campaign Live). And especially for mobile, marketers are shifting to content marketing and...
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The Holiday Inn Express® brand, part of the Intercontinental Hotels Group (IHG), has created some great marketing over the years. In...
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Small and medium-sized business have many challenges in getting marketing messages to their target audiences – with limited budgets...
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Editor’s Note: This guest post was contributed by John Hall, the CEO of Influence & Co. If your content marketing efforts don't...