Publishing on LinkedIn Articles

  • Break Through the Noise to Influence Decision-Makers

    May 23, 2016

    All businesses know it is essential to have insurance. But choosing the right provider might not always be top of the agenda for the ultimate insurance decision-makers and those within their sphere of influence. Business leaders are time-poor and bombarded with many competing messages. So how can you engage them effectively? As insurance marketers, you need to...

  • Publishing on LinkedIn: What Your Tech Readers Want

    Publishing on LinkedIn: What Your Tech Readers Want

    May 12, 2016

    In the digital world, content underpins most — if not all — of your efforts as a tech marketer. And because today's empowered tech buying process has changed, it’s imperative that your business craft meaningful, relevant messages for a diverse audience. But content marketing isn’t just about creating pieces that hit home and appeal to prospective tech buyers. It...

  • Small and Valiant: 3 Myths about SMB Content Marketing on LinkedIn

    April 26, 2016

    Does company size matter? In the upstart world of content marketing, the answer is a resounding “No!”… and nowhere is this fact truer than in the Asia-Pacific region. Content marketing is growing as an industry in APAC (by 5 percent to 10 percent annually, according to Campaign Live). And especially for mobile, marketers are shifting to content marketing and...

  • Inspired Marketers: How Holiday Inn Express® Stayed Smart

    April 25, 2016

    The Holiday Inn Express® brand, part of the Intercontinental Hotels Group (IHG), has created some great marketing over the years. In...

  • Introducing the "Content Marketing 50: SMB Edition"

    April 14, 2016

    Small and medium-sized business have many challenges in getting marketing messages to their target audiences – with limited budgets...

  • 3 Key Tips for Using LinkedIn for Lead Generation

    March 21, 2016

    Editor’s Note: This guest post was contributed by John Hall, the CEO of Influence & Co. If your content marketing efforts don't...