About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to network with others, share and consume content, and build their personal brands. To celebrate these members, who represent the cutting edge of social media usage, LinkedIn announces its inaugural “Top 10 Most Engaged Agency Executives...
Best Practices: Social Media Marketing Articles
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At the risk of sounding crass, let’s be blunt: The purpose of marketing is to generate revenue. We raise awareness to start relationships that lead to sales qualified leads that convert to revenue. We publish eBooks to capture leads we can nurture to create revenue. We…well, you get the picture. That’s not to say marketing can’t be creative, or genuinely...
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LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in this new video. Watch this special director’s cut of “Building the World’s Most Effective B2B Marketing Platform:...
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Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in...
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In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand...
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Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by...