Social Media Marketing Articles

  • 5 Important Social Media Trends

    The 5 Most Important Social Media Trends in 2020

    January 28, 2020

    Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers' favorites so far in 2020. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends...

  • LinkedIn Pages SEO

    How To Boost the SEO of Your Organization's LinkedIn Page

    April 9, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 6. You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page? If you put in...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 13. Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave...

  • How to Build a Brilliant Brand on Social Media [Checklist]

    December 17, 2019

    Branded social is one of the most dynamic mediums in modern marketing. But it’s also one of the more challenging to master. That’s...

  • Why Hootsuite Recommends Boosting Your LinkedIn Organic Content

    Why Hootsuite Recommends Boosting Your LinkedIn Organic...

    September 17, 2019

    With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet. So when you see...

  • LinkedIn: More Than B2B

    LinkedIn: No Longer Just a B2B Platform

    August 11, 2019

    Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version...