Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers' favorites in 2020. If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and proven trends, not a list of flash-in-the-pan tactics. Hootsuite’s Social Media Trends 2020...
Social Media Marketing Articles
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No doubt it's tough to reach the right audiences on social media. The good news is that more of the people (in fact, many of the world’s professionals) you’re trying to reach are on LinkedIn. And they’re engaging, with more likes, comments, and content shares. They’re also growing increasingly savvy to outdated digital marketing tactics. It’s great when people...
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Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...
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Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious,...
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As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...
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As a social media manager, you're charged with big responsibilities: communicating authentically, striking the right tone, and acting...
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