Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve generally accepted that a strong personal brand is important. But carving out (and protecting) time to actively...
Best Practices: Social Media Marketing Articles
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They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most visible individuals to the rest of the world. And internally, their actions set an example for the entire organization to follow. In 2018, a polished digital presence should be a high priority for all executives. LinkedIn created the...
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Michael Brenner and Andy Crestodina are two of the smartest minds in content marketing. I’m thrilled to announce that both of them will be joining me for the first episode of Season 3 of LinkedIn’s “Live With Marketers” webcast series on January 25 at 11am PT. Broadcast live from the LinkedIn studio in Sunnyvale, Live With Marketers is our marketing talk show...
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The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the...
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Have you ever had a cringe-worthy encounter with a brand on social media? It doesn’t have to be one of the intensely bad ones that...
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Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue,...