Best Practices: Social Media Marketing Articles

  • Social Media Marketing

    Three Reasons You Can’t Ignore Social Media

    October 16, 2017

    The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the other: announcements of major life events and live streams from a parked car. Where exactly does professionally-oriented content fit in? When brands fail to get it right, these kinds of social posts can be glossed over with minimal...

  • Chameleon

    5 Phony Brand Voices to Avoid on Social Media

    September 21, 2017

    Have you ever had a cringe-worthy encounter with a brand on social media? It doesn’t have to be one of the intensely bad ones that leads to viral infamy. We’re talking about something that made you die just a little inside, especially as a fellow marketer. We can’t be too hard on brands that don’t get it right 100% of the time. Social media is tricky. For the...

  • Why Demand Generation Doesn’t Start in the Lower Funnel

    August 13, 2017

    Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue, marketers can now prove it with data. This increased capability to prove marketing’s effectiveness comes with a temptation. It tempts marketers to spend too much of their budgets on lower funnel demand generation. That temptation...

  • Introducing the Top 10 Most Engaged U.S. Agency Executives ...

    June 14, 2017

    About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to...

  • The Real Value of Your Employees’ Social Media Reach

    The Real Value of Your Employees' Social Media Reach

    June 1, 2017

    At the risk of sounding crass, let’s be blunt: The purpose of marketing is to generate revenue. We raise awareness to start...

  • How Microsoft Is Impacting the LinkedIn Product Roadmap ...

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017,...