Best Practices: Social Media Marketing Articles

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand their customers and their markets. Some data you have to dig to find. Other data is hiding in plain sight. This post highlights seven publicly-shared data points that show marketers what trends appear poised to dominate in 2017....

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements in Marketing Data, Measurement and ROI for 2017 (Video)

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by media technology company 4C. This year, LinkedIn has plans to make the product marketers flocked to in 2016 even better. In this short video — which is the first in a video series called “Building the World’s Most Effective B2B...

  • A Challenge: Entertain With Your Content

    January 2, 2017

    I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re writing a blog post, producing a video, or getting up in front of a live or virtual audience, how often do you really challenge yourself to ensure what you’re creating will be entertaining? It seems pretty obvious that this should be our No. 1 goal as...

  • Marketers, What's Your Resolution for 2017?

    January 1, 2017

    It’s no secret that New Year’s Day is seen as a day for renewal. It’s a time to make resolutions designed to deliver, by the end of...

  • Year In Review: The Most Popular LinkedIn Marketing...

    December 29, 2016

    Editor’s Note: This is part two of our annual roundup. In the first part, we focused on the most popular “announcement posts,” those...

  • The Most Famous Reindeer of All Originated as a Piece of...

    December 19, 2016

    Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a...