Best Practices: Social Media Marketing Articles

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    March 10, 2018

    Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve generally accepted that a strong personal brand is important. But carving out (and protecting) time to actively...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an Exemplary C-Suite LinkedIn Presence

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most visible individuals to the rest of the world. And internally, their actions set an example for the entire organization to follow. In 2018, a polished digital presence should be a high priority for all executives. LinkedIn created the...

  • Live with Marketers

    Announcing the Return of “Live With Marketers” — Featuring Michael Brenner and Andy Crestodina

    January 10, 2018

    Michael Brenner and Andy Crestodina are two of the smartest minds in content marketing. I’m thrilled to announce that both of them will be joining me for the first episode of Season 3 of LinkedIn’s “Live With Marketers” webcast series on January 25 at 11am PT.   Broadcast live from the LinkedIn studio in Sunnyvale, Live With Marketers is our marketing talk show...

  • Social Media Marketing

    Three Reasons You Can’t Ignore Social Media

    October 16, 2017

    The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the...

  • Chameleon

    5 Phony Brand Voices to Avoid on Social Media

    September 21, 2017

    Have you ever had a cringe-worthy encounter with a brand on social media? It doesn’t have to be one of the intensely bad ones that...

  • Why Demand Generation Doesn’t Start in the Lower Funnel

    August 13, 2017

    Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue,...