Social Media Marketing Articles

  • man and woman talking

    Up the Odds of Achieving Your Social Media Goals with Paid Media

    August 14, 2020

    No doubt it's tough to reach the right audiences on social media. The good news is that more of the people (in fact, many of the world’s professionals) you’re trying to reach are on LinkedIn. And they’re engaging, with more likes, comments, and content shares. They’re also growing increasingly savvy to outdated digital marketing tactics. It’s great when people...

  • man and woman talking

    How to Grow Your Brand's Organic Following on LinkedIn

    August 13, 2020

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...

  • man and woman talking

    How to Tell Your Brand’s Story on LinkedIn

    August 12, 2020

    Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious, where logic and reasoning make little impact. It’s a given then that your audience’s mindset dramatically influences how well your story connects and engages. Fortunately for you, professional audiences are in the right mindset on...

  • man and woman talking

    Why Social Media Managers Should Spend Time on LinkedIn

    August 11, 2020

    As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...

  • man and woman talking

    Your Guide to Success As a Social Media Manager

    August 10, 2020

    As a social media manager, you're charged with big responsibilities: communicating authentically, striking the right tone, and acting...

  • 5 Important Social Media Trends

    The 5 Most Important Social Media Trends in 2020

    January 28, 2020

    Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers'...