Social Media Marketing Articles

  • Why Hootsuite Recommends Boosting Your LinkedIn Organic Content

    Why Hootsuite Recommends Boosting Your LinkedIn Organic Content

    September 17, 2019

    With more than half a billion members, LinkedIn is the largest and most powerful professional community on the planet. So when you see your LinkedIn Page organic posts getting positive engagement, you should think about sharing your message to a new audience— taking your content, sales strategy and talent acquisition to a whole new level. As CMO of Hootsuite, I...

  • LinkedIn: More Than B2B

    LinkedIn: No Longer Just a B2B Platform

    August 11, 2019

    Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version of this post originally ran on the iProspect blog. LinkedIn has quickly evolved from a social networking site for business professionals to becoming a key brand and performance platform for iProspect — both for the iProspect...

  • LinkedIn Pages SEO

    How To Boost the SEO of Your Organization's LinkedIn Page

    April 9, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 5. You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s...

  • LinkedIn Pages Have New Powers!

    February 12, 2019

    You may have heard that we recently launched LinkedIn Pages – the next generation of LinkedIn Company Pages. Pages was rebuilt from...

  • Up the Odds of Achieving Your Social Media Goals with Paid ...

    February 7, 2019

    When everyone flocks to the hottest club in town, the atmosphere takes on an exciting vibe. While it can be fun breaking out the moves...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success...