Social Media Marketing Articles

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...

  • LinkedIn Social Media

    How to Rock Your Brand’s Social Media Presence on LinkedIn (And Beyond)

    December 3, 2018

    Social media is 24/7. And so is the job of the social media manager. It’s up to us to communicate authentically, be culturally relevant and act as stewards of our respective brands, all in 150 characters or less. (That’s the maximum number of characters we recommend for a LinkedIn Page update, in case you were wondering.)  Sounds easy, right? Think again.  And...

  • Introducing The Organic + Paid Playbook

    Introducing the LinkedIn Insider’s Expert Optimization Worksheet

    August 30, 2018

    Producing strong paid media content plays a big role in a successful social strategy, but making sure your content doesn’t get lost in the feed can be tough. You've put in the time to design the perfect marketing materials, so how do you make sure those assets successfully reach your target audience?  With 94% of B2B marketers using LinkedIn as a content...

  • The Secret to Better Engagement on LinkedIn, According to...

    August 27, 2018

    The secret to a good LinkedIn strategy is simpler than you think. With a few key elements, you can increase your following and grow...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an...

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most...

  • Live with Marketers

    Announcing the Return of “Live With Marketers” — Featuring ...

    January 10, 2018

    Michael Brenner and Andy Crestodina are two of the smartest minds in content marketing. I’m thrilled to announce that both of them...