Best Practices: Social Media Marketing Articles

  • How Microsoft Is Impacting the LinkedIn Product Roadmap (Video)

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017, we’ll launch more product than in entirety of 2016,” Russ Glass, VP, Head of Products for LinkedIn, promises in this new video. Watch this special director’s cut of “Building the World’s Most Effective B2B Marketing Platform:...

  • Is Your Content Marketing Tapping Into the Minds of Today’s Tech Professionals?

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in their decision journey, it makes sense that tech pros gravitate towards channels and content that cultivate their expertise and keep them engaged. We believe every tech marketer should have the tools and insights necessary to help...

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand their customers and their markets. Some data you have to dig to find. Other data is hiding in plain sight. This post highlights seven publicly-shared data points that show marketers what trends appear poised to dominate in 2017....

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements...

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by...

  • A Challenge: Entertain With Your Content

    January 2, 2017

    I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re writing a blog post,...

  • Marketers, What's Your Resolution for 2017?

    January 1, 2017

    It’s no secret that New Year’s Day is seen as a day for renewal. It’s a time to make resolutions designed to deliver, by the end of...