No doubt it's tough to reach the right audiences on social media. The good news is that more of the people (in fact, many of the world’s professionals) you’re trying to reach are on LinkedIn. And they’re engaging, with more likes, comments, and content shares. They’re also growing increasingly savvy to outdated digital marketing tactics. It’s great when people...
Social Media Marketing Articles
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Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success, your efforts can pay off big, driving years of ROI for your business. Don’t leave such big stakes to chance. Instead, borrow a page from the playbook of the LinkedIn Marketing Solutions team. It took strategic steps to ensure it...
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Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious, where logic and reasoning make little impact. It’s a given then that your audience’s mindset dramatically influences how well your story connects and engages. Fortunately for you, professional audiences are in the right mindset on...
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As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...
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As a social media manager, you're charged with big responsibilities: communicating authentically, striking the right tone, and acting...
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Editor's Note: This special encore post, which was contributed by Sarah Dawley, Senior Copywriter at Hootsuite, was one of readers'...
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