Best Practices: Social Media Marketing Articles

  • Why Demand Generation Doesn’t Start in the Lower Funnel

    August 13, 2017

    Marketers are in an enviable position these days. After decades of merely suspecting that their efforts resulted in increased revenue, marketers can now prove it with data. This increased capability to prove marketing’s effectiveness comes with a temptation. It tempts marketers to spend too much of their budgets on lower funnel demand generation. That temptation...

  • Introducing the Top 10 Most Engaged U.S. Agency Executives on LinkedIn

    June 14, 2017

    About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to network with others, share and consume content, and build their personal brands. To celebrate these members, who represent the cutting edge of social media usage, LinkedIn announces its inaugural “Top 10 Most Engaged Agency Executives...

  • The Real Value of Your Employees’ Social Media Reach

    The Real Value of Your Employees' Social Media Reach

    June 1, 2017

    At the risk of sounding crass, let’s be blunt: The purpose of marketing is to generate revenue. We raise awareness to start relationships that lead to sales qualified leads that convert to revenue. We publish eBooks to capture leads we can nurture to create revenue.  We…well, you get the picture. That’s not to say marketing can’t be creative, or genuinely...

  • How Microsoft Is Impacting the LinkedIn Product Roadmap ...

    February 5, 2017

    LinkedIn Marketing Solutions is poised to launch a number of products to help marketers in the coming months. “The first half of 2017,...

  • Is Your Content Marketing Tapping Into the Minds of Today’s...

    January 24, 2017

    Technology professionals are savvy and sophisticated, so when it comes to examining why they value content and the role it plays in...

  • 7 Stats to Guide Your Marketing Strategy in 2017

    January 22, 2017

    In our book The Big Data-Driven Business, Russ Glass and I demonstrated how marketers of all kinds can use data to better understand...