Social Media Marketing Articles

  • LinkedIn Pages SEO

    How To Boost the SEO of Your Organization's LinkedIn Page

    April 9, 2019

    Editor's Note: As we start the second half of 2019, we're looking back at some of the year's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 5. You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s...

  • LinkedIn Pages Have New Powers!

    February 12, 2019

    You may have heard that we recently launched LinkedIn Pages – the next generation of LinkedIn Company Pages. Pages was rebuilt from the ground-up and given a whole new set of superpowers so that you can level-up your engagement with LinkedIn’s professional community and declare your place on the world's professional network. So what’s new, you ask? Well, one of...

  • Up the Odds of Achieving Your Social Media Goals with Paid Media

    February 7, 2019

    When everyone flocks to the hottest club in town, the atmosphere takes on an exciting vibe. While it can be fun breaking out the moves with a crowd of fellow partiers, it can also feel a bit claustrophobic. Sometimes you want to break free and hog the spotlight! It can feel that way as a social media manager. The good news is that more of the people (in fact,...

  • How to Grow Your Brand's Organic Following on LinkedIn

    February 6, 2019

    Generating ongoing engagement with the right audience requires consistency over the long haul. While you won’t be an overnight success...

  • How to Tell Your Brand’s Story on LinkedIn

    February 5, 2019

    Storytelling is an essential way to connect with your target audience because most of our thinking takes place in the subconscious,...

  • Why Social Media Managers Should Spend Time on LinkedIn

    February 4, 2019

    As a social media manager, it's hard to find time to think, let alone time to strategize. How do you prioritize the channels and...