Social Media Marketing Articles

  • Introducing The Organic + Paid Playbook

    Introducing the LinkedIn Insider’s Expert Optimization Worksheet

    August 30, 2018

    Producing strong paid media content plays a big role in a successful social strategy, but making sure your content doesn’t get lost in the feed can be tough. You've put in the time to design the perfect marketing materials, so how do you make sure those assets successfully reach your target audience?  With 94% of B2B marketers using LinkedIn as a content...

  • The Secret to Better Engagement on LinkedIn, According to Hootsuite

    August 27, 2018

    The secret to a good LinkedIn strategy is simpler than you think. With a few key elements, you can increase your following and grow your business. At Hootsuite, we’ve done lots of trials and testing to find out what works for our brand. We’ll share our top social media tips for how to improve your engagement on LinkedIn. 5 things every brand should do on...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    July 5, 2018

    Editor’s Note: This is a special encore post. It attracted the third-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018. Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an...

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most...

  • Live with Marketers

    Announcing the Return of “Live With Marketers” — Featuring ...

    January 10, 2018

    Michael Brenner and Andy Crestodina are two of the smartest minds in content marketing. I’m thrilled to announce that both of them...

  • Social Media Marketing

    Three Reasons You Can’t Ignore Social Media

    October 16, 2017

    The social media landscape can be a tricky one for B2B marketers to navigate. On one side: cat videos and political memes. On the...