Thought Leadership Articles

  • Guiding Marketing Principles

    In This Together: Sharing Our COVID-19 Learnings

    March 16, 2020

    As a communications and marketing professional for over two decades, I’ve seen my fair share of crises. The COVID-19 crisis is unlike any before, in terms of the pace, the global intricacies, and the very real personal and professional implications of every decision made.  It’s likely not a surprise that we — at LinkedIn — believe in the power of navigating the...

  • 7 Experts Share How Marketing Must in Change in 2020

    December 19, 2019

    What do the smartest marketing minds in the world want to see happen in 2020? There’s only one way to find out…ask. In search of answers, we tapped into the network of the B2B Institute, a new think tank here at LinkedIn researching the future of B2B. We asked all of our experts the same question: “What are the big changes you’d like to see in the marketing...

  • The State of Guest Blogging: How to Guest Post and Grow Your Traffic

    December 13, 2019

    Editor’s Note: This guest post was contributed by Ryan Robinson, Blogger at Ryrob.com.  Imagine being able to spread awareness about your blog, improve your SEO by acquiring natural links from high-quality websites, and drive relevant traffic to your content — all without paying a dime in marketing spend. It sounds like the marketer’s dream, doesn’t it? Well,...

  • How to Create Impactful Thought Leadership Marketing

    How to Create Impactful Thought Leadership Marketing

    November 13, 2019

    Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B...

  • Dan Gingiss

    The Insight Track with Dan Gingiss: Creating Memorable...

    August 1, 2019

    More and more customers are turning to social media as their primary touchpoint for brand questions, complaints, and compliments. Not...

  • A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    A Sophisticated Marketer’s Perspective: Carla Johnson on...

    June 5, 2019

    What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s...