What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s not just HOW consumers are changing—researching, reviewing, and buying. It’s also WHAT THEY VALUE MOST. This is also changing. And guess what? It’s not your product any longer. They value experiences.” The book, co-authored by...
Thought Leadership Articles
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- Topics:
- B2B Content Marketing,
- Thought Leadership
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Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...
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Editor’s Note: This guest post was contributed by Dirk Herbert, US Chief Strategy Officer, Dentsu Aegis Network. A previous version of this post originally appeared on LinkedIn. 2018 has been the year of the media review. More of the top 350 advertisers in the United States have put their account into review than ever before, according to RECMA, a research...
- Topics:
- Thought Leadership
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They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most...
- Topics:
- Social Media Marketing,
- Thought Leadership
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Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed...
- Topics:
- Thought Leadership
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About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to...
- Topics:
- Social Media Marketing,
- Thought Leadership