Thought Leadership Articles

  • A portrait of a man standing and smiling looking at camera.

    4 Key Revelations from the Edelman-LinkedIn 2021 B2B Thought Leadership Impact Study

    September 21, 2021

    During times of difficulty and duress, leaders lead. Today’s companies and their decision makers are navigating unprecedented change and uncertainty. B2B marketers have a crucial opportunity to establish their organizations as guiding voices through incisive and insightful thought leadership that stands out from the noise. Are you ready to rise to the occasion?...

  • Portrait of a woman standing in an office looking directly in to the camera.

    Setting Goals and Expectations: 5 Outcomes Executive Thought Leadership Can Achieve

    August 4, 2021

    Make no bones about it: creating executive thought leadership content is not a fluffy, feel-good undertaking. As we know by now, it has evolved into a valuable, complementary marketing strategy — one that can build trust, drive behavior, and resonate with current (and new) audiences in an authentic, human-centric way that other marketing efforts simply cannot....

  • Flywheel of B2B Thought Leadership illustration

    Flywheel of B2B Thought Leadership

    May 13, 2021

    A study conducted in 2019 by Edelman and LinkedIn confirmed what most already suspected to be true: quality thought leadership content has a significant influence on business decision makers. Events unfolding in the world since then have only magnified the need for credible, trusted, impactful information and guidance. Business leaders are navigating tremendous...

  • Woman leaning over laptop on kitchen island

    Making an Impact with Executive Thought Leadership: 3...

    March 31, 2021

    People buy from organizations they trust. Few things are more instrumental in securing brand trust than seeing visible, vocal, and...

  • Shama Hyder

    Here’s Why Every B2B Company Needs to Get on the Influencer...

    March 25, 2021

    Editor’s note: This guest post was contributed by Shama Hyder, CEO of Zen Media. B2B companies must start pursuing influencer...

  • Woman alone in a meeting room with a phone and looking at a tablet

    Connect the Dots: Creating Demand Through Thought Leadership

    February 9, 2021

    Connectivity and collaboration are critical aspects of a full-funnel marketing approach that sets up modern B2B organizations for...