Thought Leadership Articles

  • The Real Reason CMOs Are Reevaluating Their Agencies

    December 2, 2018

    Editor’s Note: This guest post was contributed by Dirk Herbert, US Chief Strategy Officer, Dentsu Aegis Network. A previous version of this post originally appeared on LinkedIn. 2018 has been the year of the media review. More of the top 350 advertisers in the United States have put their account into review than ever before, according to RECMA, a research...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    July 5, 2018

    Editor’s Note: This is a special encore post. It attracted the third-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018. Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an Exemplary C-Suite LinkedIn Presence

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most visible individuals to the rest of the world. And internally, their actions set an example for the entire organization to follow. In 2018, a polished digital presence should be a high priority for all executives. LinkedIn created the...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed...

  • Introducing the Top 10 Most Engaged U.S. Agency Executives ...

    June 14, 2017

    About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to...

  • Marketing Lessons from 2016

    5 Influential Marketers Share Top Lessons Learned in 2016

    December 20, 2016

    At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions...