Thought Leadership Articles

  • A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    June 5, 2019

    What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s not just HOW consumers are changing—researching, reviewing, and buying. It’s also WHAT THEY VALUE MOST. This is also changing. And guess what? It’s not your product any longer. They value experiences.” The book, co-authored by...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as Inspiration

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year!  Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...

  • The Real Reason CMOs Are Reevaluating Their Agencies

    December 2, 2018

    Editor’s Note: This guest post was contributed by Dirk Herbert, US Chief Strategy Officer, Dentsu Aegis Network. A previous version of this post originally appeared on LinkedIn. 2018 has been the year of the media review. More of the top 350 advertisers in the United States have put their account into review than ever before, according to RECMA, a research...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an...

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed...

  • Introducing the Top 10 Most Engaged U.S. Agency Executives ...

    June 14, 2017

    About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to...