Best Practices: Thought Leadership Articles

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed through first-hand research, third-party studies, and broader observations from the business field. Our first trend is around the “true value” of thought leadership, and the key phrase here is “true value.’’ Thought leadership may...

  • Introducing the Top 10 Most Engaged U.S. Agency Executives on LinkedIn

    June 14, 2017

    About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to network with others, share and consume content, and build their personal brands. To celebrate these members, who represent the cutting edge of social media usage, LinkedIn announces its inaugural “Top 10 Most Engaged Agency Executives...

  • Marketing Lessons from 2016

    5 Influential Marketers Share Top Lessons Learned in 2016

    December 20, 2016

    At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions about the state of the industry and products to come. Marketing, of course, doesn’t exist in tidy time brackets and the evolutions and revelations of 2016 are part of the flow of change that always marks this industry. With that in...

  • We Are the Sophisticated Marketer’s Podcast – and This Is...

    December 19, 2016

    Editor's Note: This blog post originally appeared on LinkedIn's EMEA blog. How can I possibly get across to you the sheer,...

  • Introducing “The Payoffs of Improved Sales and Marketing...

    November 29, 2016

    There have been some famous feuds through time: Cats and dogs The Houses of Montague and Capulet Sales and marketing But there’s...

  • Sophisticated Marketer's Podcast

    The Sophisticated Marketer’s Podcast: Virtual Reality,...

    November 8, 2016

    How many marketers do you know that are also literally rocket scientists? If you do know any, how many of them also work with one of...