About 200,000 professionals work at advertising agencies in the United States, and a significant number of them use LinkedIn to network with others, share and consume content, and build their personal brands. To celebrate these members, who represent the cutting edge of social media usage, LinkedIn announces its inaugural “Top 10 Most Engaged Agency Executives...
Best Practices: Thought Leadership Articles
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At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions about the state of the industry and products to come. Marketing, of course, doesn’t exist in tidy time brackets and the evolutions and revelations of 2016 are part of the flow of change that always marks this industry. With that in...
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Editor's Note: This blog post originally appeared on LinkedIn's EMEA blog. How can I possibly get across to you the sheer, unadulterated, guerilla marketing mayhem that is the latest episode of the Sophisticated Marketer’s Podcast? It’s quite possibly the most exciting thing I’ve ever done because it features the greatest guest I’ve ever had on any show. This...
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There have been some famous feuds through time: Cats and dogs The Houses of Montague and Capulet Sales and marketing But there’s...
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How many marketers do you know that are also literally rocket scientists? If you do know any, how many of them also work with one of...
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To understand the impact thought leadership has on a business, imagine your organization as a hot air balloon. Your corporate brand is...