Thought Leadership Articles

  • How to Create Impactful Thought Leadership Marketing

    How to Create Impactful Thought Leadership Marketing

    November 13, 2019

    Editor's Note: LinkedIn and Edelman will release tomorrow new research on the underappreciated power of thought leadership for B2B marketers. Read all about it in a post on the LinkedIn Marketing Blog. Why is thought leadership so important in the modern B2B marketing environment? Because customers want to do business with people and brands they trust, and trust...

  • Dan Gingiss

    The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media

    August 1, 2019

    More and more customers are turning to social media as their primary touchpoint for brand questions, complaints, and compliments. Not only is it increasingly used as a preferred channel for customer service, but 80% of people now expect a company to respond on social media within 24 hours. It’s imperative for marketers everywhere to recognize the pivotal role...

  • A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    A Sophisticated Marketer’s Perspective: Carla Johnson on Impactful Storytelling

    June 5, 2019

    What is the greatest challenge marketers must grapple with today? According to the book Experiences: The 7th Era of Marketing, “It’s not just HOW consumers are changing—researching, reviewing, and buying. It’s also WHAT THEY VALUE MOST. This is also changing. And guess what? It’s not your product any longer. They value experiences.” The book, co-authored by...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as ...

    December 30, 2018

    Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! Eating healthy....

  • The Real Reason CMOs Are Reevaluating Their Agencies

    December 2, 2018

    Editor’s Note: This guest post was contributed by Dirk Herbert, US Chief Strategy Officer, Dentsu Aegis Network. A previous version of...

  • LinkedIn Executive Playbook

    Introducing the Executive Playbook, Your Guide to an...

    February 7, 2018

    They call it the C-suite, but it could just as easily go by “see suite,” because a company’s top executives are usually its most...