CMO's Corner Articles

  • Marketing Talent

    CMO’s Corner: How to Attract and Retain the Best Marketing Talent

    January 22, 2018

    Editor’s Note: This is the first post in a video interview series exploring topics that chief marketers should be thinking about, including talent in marketing, employee advocacy and more. As we kick off 2018, many marketers (myself included) are bolstering campaign plans, building out strategy documents, setting benchmarks and redesigning workflows in hopes of...

  • CMO's Corner

    [CMO's Corner] How CMOs Can Proactively Ensure Longer-Term Success in Their Roles

    January 9, 2018

    For CMOs, the struggle is real. And well-documented. Within the last five years, we’ve come to understand that 80% of CEOs either don’t trust their CMOs or are unimpressed by them. That’s just plain staggering for the legions of marketing professionals whose career ambitions include not just a trip to the C-suite, but ideally a long, satisfying stay. What makes...

  • CMO's Corner: Are You Boring Your CMO? Master the Marketing Metrics that Matter to Them

    December 14, 2017

    If there is a science to marketing, it lies in measurement. We live in a data-filled, data-driven world today and many marketers have been raised to live and breathe clicks and conversions. But have you noticed that your CMO never walks into a board meeting to talk about bounce rates and traffic? In this age of analytics, data is a tool. When data used as a form...

  • Exceptional Experiences

    16 Leaders on Winning Brand Experiences

    October 23, 2017

    Editor's Note: This post was authored by Siegel+Gale Chief Marketing Officer Margaret Molloy. The digital era and rise of social media...

  • B2B Podcasts

    CMO's Corner: Forget True Crime, Podcasts Are For B2B...

    August 21, 2017

    Editor's Note: This guest post is written by Joe Hyland, Chief Marketing Officer at ON24.  A month ago, Apple announced they would...

  • Security

    CMO’s Corner: Why Marketers Should Care About Security More...

    August 2, 2017

    Editor's Note: This guest post was contributed by Holly Rollo, Chief Marketing Officer-SVP, RSA Security. Modern marketing is a...