CMO's Corner Articles

  • CMO's Corner

    CMO's Corner: The Super Powers of 10 Marketing Teams

    July 17, 2017

    Editor's Note: This post was authored by Siegel+Gale Chief Marketing Officer Margaret Molloy. Inspired by the recent buzz around the Wonder Woman blockbuster, I reflected on all the remarkable women who are making the impossible possible in my CMO circle.  I quickly noticed that behind every wonder woman is an empowered team. So, I was motived to ask a selection...

  • CMO's Corner

    CMO’s Corner: 5 CMOs to Follow on LinkedIn

    June 27, 2017

    Though LinkedIn built its reputation as a platform for managing professional connections, it has also become a destination where professionals look to the world's foremost experts for thought leadership. And as a resource that empowers professionals to engage audiences via custom content, LinkedIn serves as a foundational element of many company and personal...

  • CMO’s Corner: How to Win Your Audience’s Favor in the Engagement Economy

    April 27, 2017

    Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most influential voices descended upon San Francisco to network and share best practices around digital transformation, brand-building and more. This year’s theme focused on the realities that marketers face in the engagement economy, a space...