B2B Marketing Thought Leaders Articles

  • Future of Advertising Video

    LinkedIn Presents the Future: Advertising Edition

    May 20, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for advertising. The previous videos in the series can viewed here. Advertising is changing and fast. How fast? This fact offers some idea of the velocity: Digital advertising increased 21% last year and, perhaps even more remarkable, surpassed ad...

  • Podcasts are the New Whitepapers, Videos are the New Blogs and Engagement is the New Measurement

    May 14, 2018

    Editor's Note: This post was contributed by Terminus Co-Founder Sangram Vajre. What if I told you that you can get a 52 percent open rate on your emails, and be in your customers’ (and future customers’) ears, hearts and minds every day? And what if this could all happen organically? You would think that’s impossible and call me crazy. Right? And that's largely...

  • Marketing Quotes

    17 Quotes to Inspire Fearless Marketing

    May 6, 2018

    How can we be fearless in all of our professional pursuits? And what would we do differently if we knew we couldn’t fail? These are the questions on my mind after wrapping Marketo’s #MKTGnation Summit in San Francisco. Bringing together more than 6,000 marketing practitioners from across the globe, this year’s Summit challenged attendees to push the envelope to...

  • Future of Sales

    LinkedIn Presents the Future: Sales Edition

    April 30, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for B2B sales. The...

  • Marketo Summit

    Get Rockin’ at Marketo's Marketing Nation Summit: 7 Can’t...

    April 29, 2018

    One of our favorite annual events, Marketo’s Marketing Nation Summit, is set to go down in San Francisco this week. Celebrating the...

  • Rise of the Review Economy: How Infer and Kimble Leverage the G2 Crowd Platform

    Rise of the Review Economy: How Infer and Kimble Leverage...

    April 23, 2018

    There’s no question that sites such as Yelp and TripAdvisor have become crucial platforms for consumer marketers. What has been less...