B2B Marketing Influencers Articles

  • Marketing Book Worth a Look: Mean People Suck, by Michael Brenner

    October 25, 2019

    The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to recognize that mean people suck. But through his diverse professional journey, which has taken him from early-morning newspaper delivery boy to CEO, global keynote speaker, and best-selling author, Michael has developed a unique...

  • MarketingProfs Chief Content Officer Ann Handley

    A Sophisticated Marketer’s Perspective: Ann Handley on Finding Your Voice

    August 6, 2019

    One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be tricky not to get caught up in buzzwords, banality, and business speak. But at the same time, we know how important it is to hit those genuine conversational notes when creating copy for a human audience.  Anyone who relates to...

  • Carla Johnson on Storytelling

    The Insight Track with Carla Johnson: Storytelling in Content Marketing

    July 23, 2019

    Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational element is almost universal: storytelling. That term itself encompasses a wide variety of styles and formats, but in general, stories provide the informational structure and sequencing that help content capture a reader, viewer,...

  • The Insight Track with Shane Barker: Inspiring Examples of ...

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and...

  • Marketing Experts on LinkedIn

    15 Marketing Influencers and Experts to Follow on LinkedIn

    June 30, 2019

    Why do so many of us visit LinkedIn every day? To learn. We want to learn about companies, verticals, and industrial trends. We want...

  • A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B...

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time...