B2B Marketing Influencers Articles

  • Andy Crestodina on Content Marketing

    Sunday Matinee: Making Growth Happen, Part 4

    December 15, 2019

    Why does content marketing continue to grow? That’s a question we posed to Andy Crestodina, CMO, Orbit Media Studios. Andy, who wrote Content Chemistry, is a sought-after keynote speaker in marketing circles, because of his gift for making complex issues simple and for defining clear courses of action. Andy’s answer to our question about the continuing...

  • Making Growth Happen Video

    Sunday Matinee: Making Growth Happen, Part 1

    November 24, 2019

    What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique insight into the power of content marketing. And especially a video that’s less than 60 seconds long. Introducing LinkedIn's Sunday Matinee. On many Sundays in the months to come, we'll be sharing short, insightful videos in our...

  • Marketing Book Worth a Look: Mean People Suck, by Michael Brenner

    October 25, 2019

    The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to recognize that mean people suck. But through his diverse professional journey, which has taken him from early-morning newspaper delivery boy to CEO, global keynote speaker, and best-selling author, Michael has developed a unique...

  • MarketingProfs Chief Content Officer Ann Handley

    A Sophisticated Marketer’s Perspective: Ann Handley on...

    August 6, 2019

    One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be...

  • Carla Johnson on Storytelling

    The Insight Track with Carla Johnson: Storytelling in...

    July 23, 2019

    Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational...

  • The Insight Track with Shane Barker: Inspiring Examples of ...

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and...