Content Marketing Thought Leaders Articles

  • Agency Interview: 32 Questions with Sean C. Reardon

    January 17, 2017

    Sean C. Reardon is CEO of Zenith, Moxie. His experience in the advertising agency business includes stops at Goodby, Silverstein & Partners and Publicis & Hal Riney, where he learned the value of culture. He matriculated at Penn State University, and as a fan of the Nittany Lions, he makes a compelling case for the team’s inclusion in the just completed College...

  • LinkedIn Edelman

    The Power of Content Franchises and Other Lessons Marketers Can Learn from the Entertainment Industry

    January 10, 2017

    The entertainment industry, as demonstrated by the rise of Pandora and Spotify in music and the proliferation of brilliant television (think everything from “The Sopranos” to “Mad Men”), has been on disruption’s front lines. Despite this disruption, Disney produced four separate billion dollar content franchises for the first time in 2016. That financial success...

  • B2B Beat: 12 Revealing Marketing Quotes from CES

    January 8, 2017

    The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers. AI, AR, and VR are poised to be transformative technologies...

  • Our 31 Favorite Marketing Quotes of 2016

    December 26, 2016

    There are some marketing quotes that pop up in every best-of list, in slides at every marketing conference, and in e-mail signatures...

  • Video Marketing

    Three Resolutions Every Marketer Should Make This Year

    December 21, 2016

    Editor's Note: This post was contributed by Ashu Garg, General Partner at Foundation Capital.  It’s been a whirlwind year for video...

  • Marketing Lessons from 2016

    5 Influential Marketers Share Top Lessons Learned in 2016

    December 20, 2016

    At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions...