Content Marketing Thought Leaders Articles

  • The Concept of Transformation Dominates SiriusDecisions Summit

    May 18, 2017

    Transformation is the watchword at the SiriusDecisions 2017 Summit. It’s also a watchword in digital marketing in general, which challenges us with the pace of its change on a daily basis. Change is happening so fast, it has — apparently — even altered what marketers find sexy. “I think data is incredibly sexy. I don’t know what that says about me. But I do,”...

  • Will AR, VR, or AI Hold the Most Promise for B2B Marketers?

    May 16, 2017

    There is an intelligent robot in my kitchen. It’s invisibly connected to thousands of supercomputers and the vast library of all human knowledge. All I have to do is ask it questions, in plain speech, and it replies nearly instantly. I ask it to check the weather before I go outside, and sometimes to stream music. The only thing more striking than how quickly...

  • The Agency Interview: 31 Questions for Michael O’Toole

    May 9, 2017

    Michael O’Toole has been President, PJA Advertising and Marketing, for 21 years. In this interview, he reflects on the changes he’s seen in those two decades; discusses his podcast, “The Unconventionals;” and laments the current nadir of Notre Dame football. We asked O’Toole 31 questions; here are his 31 answers.  1. What did you have for breakfast this morning?...

  • B2B Dinner for Five: The First Course

    May 7, 2017

    This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. How would you like your B2B marketing thought leadership...

  • CMO’s Corner: How to Win Your Audience’s Favor in the...

    April 27, 2017

    Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most...

  • Marketo's Marketing Nation Summit

    Courage & Consistency: 5 Takeaways from Marketo's ...

    April 26, 2017

    This week, 6,000 marketers from around the globe are gathered together at Marketo’s Marketing Nation Summit in downtown San Francisco...