B2B Marketing Influencers Articles

  • LinkedIn Making Growth Happen Videos

    Sunday Matinee: Making Growth Happen Film Festival

    February 16, 2020

    Over the past several months, LinkedIn has premiered 10 animated short videos in our "Making Growth Happen" series. These videos condense the most useful wisdom from some of the best content marketers in the business into one-minute snippets. And now you can see these indispensable videos from the likes of Carla Johnson, Jay Acunzo, and Tim Washer all in one...

  • Jay Acunzo content marketing

    Sunday Matinee: Making Growth Happen, Part 10

    February 9, 2020

    The Academy Awards broadcast is tonight, so it’s fitting that we’re featuring a content marketer who borrows a lot from Hollywood. Jay Acunzo adheres to Hollywood’s commitment to blockbuster content franchises in the manner of, for example, Disney, which has built money-making machines around such series as Toy Story, Star Wars, and Marvel Comics.   Acunzo is...

  • Tim Washer on Humor in Content Marketing

    Sunday Matinee: Making Growth Happen, Part 9

    February 2, 2020

    Tim Washer is a funny man. So what do you mean, funny? Well, he’s made appearances on Last Week Tonight with John Oliver, Saturday Night Live, and in a Super Bowl Ad for Dunkin’ Donuts.   Does that mean he’s funny like a clown? He’s pretty funny. In B2B circles, the Valentine’s Day video he helped create for the Cisco ASR 9000 Router is considered the gold...

  • Carla Johnson on content marketing

    Sunday Matinee: Making Growth Happen, Part 8

    January 26, 2020

    We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she...

  • LinkedIn: Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 7

    January 19, 2020

    When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba,...

  • Creating a Strong LinkedIn Profile

    Sunday Matinee: Making Growth Happen, Part 6

    January 12, 2020

    We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...