Why does content marketing continue to grow? That’s a question we posed to Andy Crestodina, CMO, Orbit Media Studios. Andy, who wrote Content Chemistry, is a sought-after keynote speaker in marketing circles, because of his gift for making complex issues simple and for defining clear courses of action. Andy’s answer to our question about the continuing...
B2B Marketing Influencers Articles
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What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique insight into the power of content marketing. And especially a video that’s less than 60 seconds long. Introducing LinkedIn's Sunday Matinee. On many Sundays in the months to come, we'll be sharing short, insightful videos in our...
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The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to recognize that mean people suck. But through his diverse professional journey, which has taken him from early-morning newspaper delivery boy to CEO, global keynote speaker, and best-selling author, Michael has developed a unique...
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One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be...
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Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational...
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Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay. Strategist and...
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- B2B Marketing Influencers