Content Marketing Thought Leaders Articles

  • Annual Planning

    Annual Planning Is Invaluable — Here's How to Do It Right

    December 18, 2017

    Editor's Note: This guest post was contributed by Ashu Garg, General Partner, Foundation Capital. It’s that time of the year when every CEO is drawing up their annual plan for next year—or should be. Many CEOs complain about the amount of time that planning consumes, for correspondingly little value added. Many marketing and other executives complain about all...

  • Marketing Influencers

    IBM's Jeremy Waite on the Best Post He's Read This Year

    December 16, 2017

    There’s always one kid in the class who goes above and beyond what you ask of them. When it comes to our festive playlist of great marketing thought leadership narrated by top marketing influencers, that kid is Jeremy Waite. The Global Leader of CMO Programs at IBM, and the EMEA Evangelist for Watson Marketing, doesn’t just narrate his favourite post from this...

  • Jay Jay French rocks our festive marketing playlist

    Jay Jay French rocks our festive marketing playlist

    December 14, 2017

    The founder, manager and guitarist of Twisted Sister isn’t a voice you’d expect to find on our holiday playlist of great marketing thought leadership. Jay Jay French, though, is far more than just another rock star. If you’ve heard him on The Sophisticated Marketer’s Podcast, you’ll know that he has one of the savviest, marketing-oriented minds in music. And he...

  • State of Data 2017

    The State of Data 2017

    December 13, 2017

    LinkedIn is proud to be a supporting sponsor on “The State of Data 2017,” the latest research from the IAB Data Center of Excellence...

  • The second in our holiday series of top thought leadership, narrated by top marketing influencers

    Mark Schaefer reads a classic piece of Mitch Joel detective...

    December 13, 2017

    The second episode in our festive playlist of great marketing thought leadership is straight out of the detective genre. The marketing...

  • Rise of the Review Economy

    The Rise of the Review Economy: How to Leverage Negative...

    December 11, 2017

    Editor’s Note: This is the third blog post in our Rise of the Review Economy series we are creating with G2Crowd. View our first and...