Content Marketing Thought Leaders Articles

  • Marketo's Marketing Nation Summit

    Courage & Consistency: 5 Takeaways from Marketo's #MKTGnation

    April 26, 2017

    This week, 6,000 marketers from around the globe are gathered together at Marketo’s Marketing Nation Summit in downtown San Francisco to hear from the brightest minds in the digital transformation of marketing, advertising, IT and beyond. LinkedIn Marketing Solutions is proud to be a titanium sponsor this year and with the recent launch of LinkedIn Matched...

  • Proof Week: B2B marketing metrics

    5 B2B Marketers Share Their Go-To Metrics

    April 20, 2017

    When B2B buyers complete roughly nine-tenths of their decision-making process online, it only makes sense that digital marketers should be more responsible for moving prospects down the path to purchase. That’s where metrics and analytics come in. Backed by hard data, B2B marketers can show direct connections between their work and brand awareness, conversions,...

  • Introducing the LinkedIn B2B ROI Roundtable

    April 18, 2017

    Earlier this year, we gathered four top marketers together for a lively and illuminating conversation about what’s working in B2B marketing. The result of that discussion is in our new ebook, which we are officially launching today in the heart of Proof Week: The LinkedIn B2B Marketing ROI Roundtable.  The B2B ROI Roundtable featured insights and the unvarnished...

  • How to Track Revenue from LinkedIn Ads

    April 17, 2017

    Note: This Proof Week guest post was written by Michael McEuen, Director of Marketing at AdStage.  Social advertising has provided...

  • How to Maximize Growth with Ads and Inbound

    April 13, 2017

    Editor's Note: This post originally appeared on the HubSpot blog and is written by HubSpot Senior Product Marketing Manager Marcus...

  • Paid, Earned and Owned Data

    April 3, 2017

    This guest post was contributed by Sam Karow, Co-Founder of Adaptive Campaigns. Data, like media, comes in three forms: paid, earned...