B2B Marketing Influencers Articles

  • Jay Baer on LinkedIn

    A Sophisticated Marketer’s Perspective: Jay Baer’s Tips for Content Traction on LinkedIn

    May 19, 2019

    The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of content? It’s any piece of content published on your website, LinkedIn Page, or elsewhere that’s not backed by a strategy or plan. And in Jay Baer’s view, it’s the ultimate sin. As the founder of Convince & Convert, Jay knows a thing...

  • A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    April 30, 2019

    Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies place a complementary focus on both. In celebration of the five-year anniversary of The Sophisticated Marketer’s Guide to LinkedIn, we chatted with Engagio’s Chief Marketing Officer, Heidi Bullock, to learn how she and her team...

  • LinkedIn Interview with Andrew Davis

    A Sophisticated Marketer's Perspective: Andrew Davis on B2B Video

    April 25, 2019

    In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry experts and thought leaders. This digital resource is your one-stop shop for comprehensive guidance on getting the most value from LinkedIn, for yourself and your organization. As part of the refresh, we spoke with some of today’...

  • Classic Marketing Quotes

    More Than Words: Classic Quotes from 22 Marketing Experts, ...

    April 14, 2019

    “The definition of insanity is doing the same thing over and over and expecting different results.” You’ve undoubtedly heard this...

  • Marketer Origin Stories

    Marketers' Origin Stories: 6 Lessons From 12 Leading...

    April 7, 2019

    This guest post was contributed by Kristen McCabe, Senior Content Marketing Specialist at G2 Crowd.  The truth is, I always wanted to...

  • Insight Track with Michael Brenner

    The Insight Track with Michael Brenner: Marketing...

    March 10, 2019

    “Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant...