The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to recognize that mean people suck. But through his diverse professional journey, which has taken him from early-morning newspaper delivery boy to CEO, global keynote speaker, and best-selling author, Michael has developed a unique...
B2B Marketing Influencers Articles
-
- Topics:
- B2B Marketing Influencers
-
One of the most common challenges for B2B content marketers is striking the right tone. When writing about certain topics, it can be tricky not to get caught up in buzzwords, banality, and business speak. But at the same time, we know how important it is to hit those genuine conversational notes when creating copy for a human audience. Anyone who relates to...
- Topics:
- B2B Marketing Influencers
-
Content marketing is an incredibly broad and dynamic discipline. There are endless different ways to do it well, but one foundational element is almost universal: storytelling. That term itself encompasses a wide variety of styles and formats, but in general, stories provide the informational structure and sequencing that help content capture a reader, viewer,...
- Topics:
- B2B Marketing Influencers
-
Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay. Strategist and...
- Topics:
- B2B Marketing Influencers
-
Why do so many of us visit LinkedIn every day? To learn. We want to learn about companies, verticals, and industrial trends. We want...
- Topics:
- B2B Marketing Influencers
-
Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time...
- Topics:
- B2B Marketing Influencers