Content Marketing Thought Leaders Articles

  • The Agency Interview: 28 Questions With James Campbell

    February 20, 2017

    James Campbell is General Manger at Mindshare in Singapore. He’s catching up on “Breaking Bad,” is annoyed by the buzzword “consumers” and is thrilled by the possibilities of data. Read on to find out why he’s looking forward to more disruption in 2017 and to see his 28 answers to our 28 questions. 1. What did you have for breakfast this morning? Two mini pain...

  • New Research Report: B2B Marketers Behind on Influencer Marketing

    New Research Report: B2B Marketers Behind on Influencer Marketing

    February 16, 2017

    Influencer Marketing is a hot topic, but what is really working, what isn’t and what are the future trends? Those are the questions we set out to answer in a recently published research report: Influence 2.0: The Future of Influencer Marketing. With analysis from Brian Solis of Altimeter and a research partnership between Traackr and my agency, TopRank Marketing...

  • The Agency Interview: 19 Questions With Koyi Wu

    The Agency Interview: 19 Questions With Koyi Wu

    February 15, 2017

    Koyi Wu is Head of Digital at OMD in Hong Kong. In the latest LinkedIn Agency Interview, Wu asserts that she prefers to view the world of media as multi-screen rather than just mobile, welcomes the era of personalized, one-to-one marketing, and shares her top-secret superpower and her favorite cartoon character. We asked her 19 questions. Here are her 19 answers...

  • I've Got a Content Crush on You

    February 14, 2017

    Editor’s Note: This post is authored by Gaurav Nihalani, Campaign Manager at LinkedIn. Remember your first crush? You were so smitten...

  • We Asked 10 Happy Marketers What They Love Most about Their...

    February 14, 2017

    There’s a lot to love about being a modern marketer. Our profession is getting more creative and more technical at the same time. We...

  • Always-On Marketing: Matt Heinz Explains What It Is and How...

    February 13, 2017

    Imagine pulling up Amazon.com and, instead of seeing a smorgasbord of goods to buy, there was just a note reading: “SORRY, WE’RE...