B2B Marketing Influencers Articles

  • The Insight Track with Shane Barker: Inspiring Examples of Influencer Marketing

    July 12, 2019

    Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay.  Strategist and consultant Shane Barker is convinced that influencer marketing isn’t going anywhere — not because he’s bought into the hype, but because he has experienced the power of influence first-hand, time and again.  “Even if the influencer...

  • Marketing Experts on LinkedIn

    15 Marketing Influencers and Experts to Follow on LinkedIn

    June 30, 2019

    Why do so many of us visit LinkedIn every day? To learn. We want to learn about companies, verticals, and industrial trends. We want to learn how we can expand our professional networks and connect with valuable new contacts. We want to learn new skills, practices, and habits that will make us better at our jobs. And while LinkedIn members can access numerous...

  • A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B Marketing

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...

  • A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    A Sophisticated Marketer’s Perspective: Robert Rose’s Tips ...

    June 19, 2019

    Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on...

  • A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom

    A Sophisticated Marketer’s Perspective: Lee Odden on Ruling...

    May 28, 2019

    In 2012, when he published Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,...

  • Jay Baer on LinkedIn

    A Sophisticated Marketer’s Perspective: Jay Baer’s Tips for...

    May 19, 2019

    The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of...