The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of content? It’s any piece of content published on your website, LinkedIn Page, or elsewhere that’s not backed by a strategy or plan. And in Jay Baer’s view, it’s the ultimate sin. As the founder of Convince & Convert, Jay knows a thing...
B2B Marketing Influencers Articles
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Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies place a complementary focus on both. In celebration of the five-year anniversary of The Sophisticated Marketer’s Guide to LinkedIn, we chatted with Engagio’s Chief Marketing Officer, Heidi Bullock, to learn how she and her team...
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In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry experts and thought leaders. This digital resource is your one-stop shop for comprehensive guidance on getting the most value from LinkedIn, for yourself and your organization. As part of the refresh, we spoke with some of today’...
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“The definition of insanity is doing the same thing over and over and expecting different results.” You’ve undoubtedly heard this...
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This guest post was contributed by Kristen McCabe, Senior Content Marketing Specialist at G2 Crowd. The truth is, I always wanted to...
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“Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant...
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