B2B Marketing Influencers Articles

  • IBM CMO Michelle Peluso and B2B Institute's Jann Martin Schwarz

    IBM CMO: Agile Teams and Brand Investment Will Be Key to Leading in the Recovery

    May 21, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann Martin Schwarz interviewed IBM's Michelle Peluso, SVP-Digital Sales and CMO. Michelle leads one of the most iconic global brands overall and certainly one of the most powerful B2B brands. She has had an interesting career with...

  • What Marketers Can Learn from Startups Responding to Crisis

    What Marketers Can Learn from Startups Responding to Crisis

    April 23, 2020

    Editor’s Note: This post is part of The B2B Institute’s series of interviews with marketing leaders. Read the first Q&A in the series, an interview with McKinsey’s Michael Betz. As a think tank focused on studying the future of B2B marketing and decision making, The B2B Institute is tapping our expert network, seeking different perspectives that can provide a...

  • What Should Ads Look Like in the Time of Recession?

    What Should Ads Look Like in the Time of Recession?

    April 21, 2020

    Editor's Note: This guest post, contributed by Orlando Wood, Chief Innovation Officer of System1, is part of a B2B Institute series of data-driven articles exploring the effectiveness of advertising during an economic downturn. The first article in the series, written by Peter Field, can be read here. Executive Summary Many companies are putting advertising on...

  • LinkedIn Making Growth Happen Videos

    Sunday Matinee: Making Growth Happen Film Festival

    February 16, 2020

    Over the past several months, LinkedIn has premiered 10 animated short videos in our "Making Growth Happen" series. These videos...

  • Jay Acunzo content marketing

    Sunday Matinee: Making Growth Happen, Part 10

    February 9, 2020

    The Academy Awards broadcast is tonight, so it’s fitting that we’re featuring a content marketer who borrows a lot from Hollywood. Jay...

  • Tim Washer on Humor in Content Marketing

    Sunday Matinee: Making Growth Happen, Part 9

    February 2, 2020

    Tim Washer is a funny man. So what do you mean, funny? Well, he’s made appearances on Last Week Tonight with John Oliver, Saturday...