Trends come and go. Forward-looking marketers want to identify the tactics and approaches that are here to stay. Strategist and consultant Shane Barker is convinced that influencer marketing isn’t going anywhere — not because he’s bought into the hype, but because he has experienced the power of influence first-hand, time and again. “Even if the influencer...
B2B Marketing Influencers Articles
-
- Topics:
- B2B Marketing Influencers
-
Why do so many of us visit LinkedIn every day? To learn. We want to learn about companies, verticals, and industrial trends. We want to learn how we can expand our professional networks and connect with valuable new contacts. We want to learn new skills, practices, and habits that will make us better at our jobs. And while LinkedIn members can access numerous...
- Topics:
- B2B Marketing Influencers
-
Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...
- Topics:
- B2B Marketing Influencers
-
Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on...
- Topics:
- B2B Marketing Influencers
-
In 2012, when he published Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,...
- Topics:
- B2B Marketing Influencers
-
The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of...
- Topics:
- B2B Marketing Influencers