Content Marketing Thought Leaders Articles

  • The State of Economic Development Marketing: A Conversation with Angelos Angelou

    August 28, 2017

    Editor's Note: The original version of this blog post appeared on LinkedIn. My role at LinkedIn puts me front and center with Economic Development Organizations (EDOs), their agencies, and other stakeholders looking to effectively market their regions on LinkedIn. Naturally, one of the most sought-after audiences for any EDO is the ever-elusive site selector....

  • The Agency Interview: 26 Questions for Daniel Hoexter

    August 22, 2017

    Daniel Hoexter is the President-CEO of HDMZ, an agency focused on the life sciences and healthcare vertical. In this interview, he describes his strategy for a bold acquisition in 2013 and his equally bold proclamation that Bambi's Father is his favorite Disney character. We asked Hoexter 26 questions. Here are his 26 answers. What did you have for breakfast...

  • The Agency Interview: 29 Questions With Tushar Vyas

    August 19, 2017

    Tushar Vyas is the Chief Strategic Officer at GroupM South Asia. Read on for interesting take on why it's a good time to be working in India and on why Ironman is his favorite super hero. We asked him 29 questions. Here are his 29 answers. 1. What did you have for breakfast this morning? Sundays I have Indian breakfast — white dhokla (steamed rice cakes), fruits...

  • Fire and Ice

    3 Simple Questions to get Marketing and Sales Working...

    August 15, 2017

    How do you get the sales team and marketing team to work together? There’s a lot of talk about the increasing need to align sales and...

  • MEC Offices

    The Agency Interview: 30 Questions for Tim Castree, Global ...

    August 8, 2017

    Tim Castree is the Global CEO of MEC. He’s worked everywhere from horse stables to Leo Burnett to MediaVest.  We asked him 30...

  • SEO tips

    Launching an SEO Program in Real Time, Part 2: Updating...

    August 7, 2017

    Editor's Note: This guest was contributed by Ryan Johnson. It is the second in his series detailing the reworking of Ricoh USA's SEO...