“Marketing is no longer about handing your marketing budgets to a swanky Madison Avenue ad agency and hoping they create brilliant work,” says Michael Brenner, CEO of Marketing Insider Group. “In order to engage our audience, we need to highlight and share the knowledge and expertise that lives inside our business.” Brenner knows this firsthand, having seen the...
B2B Marketing Influencers Articles
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Editor's Note: Enjoy this special encore post which was one of our readers' favorites in 2018. Happy New Year! Eating healthy. Cardiovascular activity. Stopping the next episode from auto-playing. We all have our struggles. We know how we should act, but the actions don’t always follow. Personal branding is an all-too-perfect candidate for this category. We’ve...
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The framework in this blog post is not mine. The framework stems from the excellent minds of Robert Rose and Carla Johnson and is found in their book "Experiences: The 7th Era Of Marketing," specifically Chapter 5. My personal interpretation's to Rose's and Johnson's framework follows below. 4 Content Archetypes Most brands have a content creation problem. Too...
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This guest post was contributed by Lee Odden, CEO, TopRank Marketing. Eyes fixed on his computer monitor, Jack felt perspiration form...
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In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in...
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Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for advertising. The...
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