B2B Marketing Influencers Articles

  • 4 Content Archetypes

    The 4 Content Archetypes

    August 12, 2018

    The framework in this blog post is not mine. The framework stems from the excellent minds of Robert Rose and Carla Johnson and is found in their book "Experiences: The 7th Era Of Marketing," specifically Chapter 5. My personal interpretation's to Rose's and Johnson's framework follows below.  4 Content Archetypes Most brands have a content creation problem. Too...

  • Cure Invisible Content Syndrome

    Cure Invisible Content Syndrome with These 10 Tactics from the Pros

    August 5, 2018

    This guest post was contributed by Lee Odden, CEO, TopRank Marketing. Eyes fixed on his computer monitor, Jack felt perspiration form on his forehead as he waited in anticipation for the flood of visitors to the new campaign he and his team just launched. Anticipation turned to nervousness as he looked around the room and asked, “Who’s promoting this content?”...

  • What Is B2B Content Marketing and How To Do It Effectively in 2018

    August 1, 2018

    In the digital age, content marketing is how companies build trust and familiarity with their audiences. It is especially important in business to business (B2B) marketing, where decisions are often guided by these factors. Let’s take a deep dive into B2B content marketing: what it is, how to develop a comprehensive strategy, and how to use LinkedIn for B2B...

  • image of linkedin profile on inspirational desk

    Add Punch to Your LinkedIn Profile Using These Examples as ...

    July 5, 2018

    Editor’s Note: This is a special encore post. It attracted the third-most traffic in the first half of the year of any LinkedIn...

  • Future of Advertising Video

    LinkedIn Presents the Future: Advertising Edition

    May 20, 2018

    Editor’s Note: The post introduces the latest LinkedIn Presents the Future video, which examines what's next for advertising. The...

  • Podcasts are the New Whitepapers, Videos are the New Blogs ...

    May 14, 2018

    Editor's Note: This post was contributed by Terminus Co-Founder Sangram Vajre. What if I told you that you can get a 52 percent open...