B2B Marketing Influencers Articles

  • Tim Washer on Humor in Content Marketing

    Sunday Matinee: Making Growth Happen, Part 9

    February 2, 2020

    Tim Washer is a funny man. So what do you mean, funny? Well, he’s made appearances on Last Week Tonight with John Oliver, Saturday Night Live, and in a Super Bowl Ad for Dunkin’ Donuts. Does that mean he’s funny like a clown? He’s pretty funny. In B2B circles, the Valentine’s Day video he helped create for the Cisco ASR 9000 Router is considered the gold...

  • Carla Johnson on content marketing

    Sunday Matinee: Making Growth Happen, Part 8

    January 26, 2020

    We asked best-selling author Carla Johnson a simple question, Why do an increasing number of companies use content marketing? And she gave us a simple answer: “Because it works. When you do it right, it works.” Which raises the question, How is content marketing done right? Johnson has an answer for that question, too. "If you are actually serving the customer...

  • LinkedIn: Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 7

    January 19, 2020

    When it comes to content marketing and thought leadership, Amisha Gandhi, VP-Influencer Marketing and Communications at SAP, Ariba, and Fieldglass, has a simple philosophy: "Don't be a taker; be a giver." Oh, and avoid being too sales-y, Gandhi says in the latest Making Growth Happen video. Just be useful. "A lot of companies think they're sharing their thought...

  • Creating a Strong LinkedIn Profile

    Sunday Matinee: Making Growth Happen, Part 6

    January 12, 2020

    We asked Bernie Borges, CMO of Vengreso, this question: "What should B2B marketers start doing tomorrow if they're not already doing...

  • Seth Godin: This Is Marketing

    This Is Marketing

    January 7, 2020

    Editor's Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including his latest, "This Is...

  • LinkedIn Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 5

    January 5, 2020

    If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today? That’s the urgent question we...