B2B Marketing Influencers Articles

  • Seth Godin: This Is Marketing

    This Is Marketing

    January 7, 2020

    Editor's Note: This guest post was contributed by Seth Godin, the the author of 19 bestselling books, including his latest, "This Is Marketing." If you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website,...

  • LinkedIn Making Growth Happen

    Sunday Matinee: Making Growth Happen, Part 5

    January 5, 2020

    If you’re a content marketer, what should you start doing tomorrow if you’re not already doing it today? That’s the urgent question we posed to Zari Venhaus, Director-Corporate Marketing Communications at Eaton. She delivered two important answers. First, she urged content marketers to create a documented strategy. “Really understand what you’re trying to...

  • 7 Experts Share How Marketing Must in Change in 2020

    December 19, 2019

    What do the smartest marketing minds in the world want to see happen in 2020? There’s only one way to find out…ask. In search of answers, we tapped into the network of the B2B Institute, a new think tank here at LinkedIn researching the future of B2B. We asked all of our experts the same question: “What are the big changes you’d like to see in the marketing...

  • Andy Crestodina on Content Marketing

    Sunday Matinee: Making Growth Happen, Part 4

    December 15, 2019

    Why does content marketing continue to grow? That’s a question we posed to Andy Crestodina, CMO, Orbit Media Studios. Andy, who wrote...

  • Making Growth Happen Video

    Sunday Matinee: Making Growth Happen, Part 1

    November 24, 2019

    What better way to spend a fall Sunday afternoon than kicking back and watching a video? Especially a video that will give you unique...

  • Marketing Book Worth a Look: Mean People Suck, by Michael...

    October 25, 2019

    The title of Michael Brenner’s new book states a truth that we’ve all learned in our lives. One need not work 50 different jobs to...