B2B Marketing Influencers Articles

  • A Sophisticated Marketer’s Perspective: Katie Martell

    Katie Martell Dishes the Truth on Thought Leadership in B2B Marketing

    June 25, 2019

    Katie Martell is an “unapologetic marketing truth-teller” with a knack for engaging B2B buyers where they spend most of their time (ahem, LinkedIn). She has a keen understanding of how marketing and sales professionals use LinkedIn to share relevant, timely, and creative content that customers actually care about — and she was kind enough to share her...

  • A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    A Sophisticated Marketer’s Perspective: Robert Rose’s Tips for LinkedIn Content that Delights

    June 19, 2019

    Few people are more respected or accomplished than Robert Rose when it comes to content marketing. He has co-authored three books on the subject, most recently Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit. He serves as Chief Strategy Advisor for Content Marketing Institute and runs The Content Advisory, CMI’s training and...

  • A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom

    A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom

    May 28, 2019

    In 2012, when he published Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing, TopRank Marketing CEO Lee Odden proposed a simple overarching thesis: truly effective digital strategies must account for every key area of a brand’s web presence. Within his book, Lee offered a memorable quote: “Content isn’t...

  • Jay Baer on LinkedIn

    A Sophisticated Marketer’s Perspective: Jay Baer’s Tips for...

    May 19, 2019

    The first rule in the 10 Content Marketing Commandments: Thou shalt not engage in random acts of content. What’s a random act of...

  • A Sophisticated Marketer’s Perspective: Gain A Competitive Edge with Tips from Heidi Bullock

    A Sophisticated Marketer’s Perspective: Gain A Competitive ...

    April 30, 2019

    Lead generation and brand awareness are equally important and intricately intertwined — and the most sophisticated LinkedIn strategies...

  • LinkedIn Interview with Andrew Davis

    A Sophisticated Marketer's Perspective: Andrew Davis on B2B...

    April 25, 2019

    In honor of its five-year anniversary, we’ve revamped our Sophisticated Marketer’s Guide to bring you even more insights from industry...