Content Marketing Tools Articles

  • Introducing Your New LinkedIn Content Marketing Tactical Plan

    October 14, 2015

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn. Furthermore, 80% of B2B leads come from LinkedIn. To ensure you don't miss out on the opportunity to get your brand in...

  • Announcing the 2015 10 Most Influential Brands on LinkedIn

    Announcing the 2015 10 Most Influential Brands on LinkedIn

    June 18, 2015

    For brand marketers using LinkedIn it’s imperative for them to be able to measure their content marketing efforts. At LinkedIn, content is king and engaging professional audiences with information that not only educates, but also inspires them is ultimately our goal. Last year LinkedIn launched the Content Marketing Score and in turn identified the top 10 most...

  • Becoming a Hybrid Marketer: 10 Resources for Mastering Email and InMail

    May 12, 2015

    Editor’s note: This post is part of an ongoing series in 2015 in which we provide B2B marketers with skillset development resources that can help them advance their careers. In last week’s post, we compiled insights marketers of all experience levels can use to move the needle with social media marketing. In this post, we provide resources that can help...

  • Gain an Extra Week in 2015 with These 5 Content Marketing...

    February 18, 2015

    If you are like 70% of B2B marketers, you will create more content than ever this year. So how can you meet greater content demands...

  • Ann Handley's Greatest Content Marketing Hits

    September 19, 2014

    Remember how it felt to walk into a music store and find a favorite artist’s greatest hits album? How pushing play took you on a trip...

  • The 10 Most Influential Global Brands on LinkedIn

    June 18, 2014

    As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts. In...