Diversity, Inclusion, and Belonging Articles

  • Woman smiling in a group

    How Can Purpose-Driven B2B Brands Avoid Virtue Signaling?

    June 22, 2021

    Today’s brands and marketers are often encouraged to take strong stances and boldly broadcast their values. There is a good reason for this: Customers increasingly want companies and their leaders to step up. According to Edelman’s 2021 Trust Barometer, 86% of people surveyed said they expect CEOs to publicly speak out on various social issues. (Source: Edelman)...

  • Gail Moody-Byrd

    Gail Moody-Byrd: Getting Marketing Messaging Right

    June 17, 2021

    The marketing toolkit that Gail Moody-Byrd works from is exceptional. It has to be. As CMO for Noodle.ai, her task is a tall one: be the guiding voice for a global leader in enterprise artificial intelligence to help create a world without waste. To get there, Gail oversees the entire marketing stack for Noodle, and knows how to fill the pipeline. She combines a...

  • A. Lee Judge

    A. Lee Judge: Be in the Room Where It Happens

    June 3, 2021

    Traditional push marketing techniques are relics of a bygone era. A. Lee Judge recognizes this, and he’s doing something about it. “We can’t simply force people to listen to our ads and videos about products,” he wrote last year in an article on LinkedIn. “Aggressive ad campaigns tend to form a strong aversion in more sensitive members of the audience.” He added...

  • Naomi Assaraf

    Naomi Assaraf: Marketing Tech and the Future of Experiences

    May 24, 2021

    One of the most exciting parts of a career in marketing is connecting the past to the future. Many aspects of the craft — writing,...

  • Sangram Vajre

    Sangram Vajre: Resetting CMO Priorities

    May 11, 2021

    “If you’re not visible, you’re not going to get promoted.” This is one of Sangram Vajre’s top pieces of advice for aspiring marketing...

  • Shana Bull

    Shana Bull: Live Your Values as a Marketer

    April 27, 2021

    Great modern marketers are defined, perhaps more than anything, by their resiliency and agility. They stay on their toes, ready to...