Employee Advocacy Articles

  • Happy and Engaged Employees in Office

    What is Employee Advocacy and How Do Marketers Win With It?

    March 13, 2018

    It goes without saying that a company’s employees are its most valuable assets. A happy and productive workforce leads to growth, retention, and strong culture. But many organizations are not fully tapping into the true potential of their teams. In a world driven by digital and social, employee advocacy is essential. What Is Employee Advocacy The employee...

  • Engaged Employees Collaborating in Office

    A Step-By-Step Guide to Building a Strategic, Sustainable Employee Advocacy Program

    March 6, 2018

    The Wright brothers didn’t become famous for being the first people to ever put a plane in the air. Their claim to fame is achieving the “first controlled, sustained flight” of a powered aircraft. As these heralded inventors — and many others throughout history — would tell you, oftentimes the biggest challenge isn’t getting something off the ground, but keeping...

  • Teamwork on raft

    Why the Top Elevate Users in the World Are Compelled to Post

    February 26, 2018

    With any new company-wide initiative, gaining collective buy-in tends to be the biggest barrier. This can certainly be true of employee advocacy, which requires enthusiastic and extensive participation for exceptional long-term results. Once you’ve got a program up-and-running, the sales and marketing benefits are plain to see, but reaching that point takes more...

  • Employees around the world

    How DXC Unites a Global Enterprise through Employee Advocacy

    February 5, 2018

    Editor's Note: This post was contributed by Nick Panayi, VP of Brand, Demand and Digital Marketing at DXC Technology. What does it...

  • Happy Employees at work

    3 Ideas to Develop a Corporate Culture that Boosts Employee...

    December 7, 2017

    If your employees are happy at work, they are more likely to advocate on behalf of your brand. That’s why it is essential to foster a...

  • Employee Advocacy

    How to Encourage Employees to Advocate for Your Brand on...

    October 26, 2017

    If social media is already part of your organization’s marketing strategy, then it only makes sense to add employee advocacy to the...