LinkedIn B2B Marketing Articles

  • Start-up Spotlight Growth: Yuri Maruyama, CMO of Scale AI

    Startup Spotlight Growth Series: Scale AI

    October 23, 2020

    LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...

  • Taking the Long View Illustration

    Brand is an Emotional Bridge Between the Business and its Audience

    October 22, 2020

    As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...

  • Man on phone sitting in front of window on a rainy day looking at laptop

    Retargeting Gets Results: Examples of This Proven Tactic in Action

    October 16, 2020

    The next time Gartner updates their B2B buying journey illustrative, they might consider adding a concierge service for marketers. With 36 arrows pointing every which direction, the graphic makes it clear that, try as you may, you just never know what those B2B buyers will do next. While it pays for marketers to be meticulous, trying to account for every...

  • A woman sitting in a chair at a desk working on her laptop in an office overlooking the city.

    How the LinkedIn Audience Network Helps Scale Your Message ...

    October 14, 2020

    Scaling your campaigns while staying relevant with prospects can feel like a moving target. Prospects and buyers are engaging with...

  • Live With Marketers: Alex Rynne, Tusar Barik, Joe Kingsbury

    How Should You Engage Customers Right Now? Join Live With...

    October 13, 2020

    The world is different, the business environment is different, and the things people care about are different. These are simple facts...

  • A smiling woman walking inside a building. Shadows of the buildings exterior are displayed on the concrete wall behind her.

    How Marketing on LinkedIn Drives Powerful Results for SAS

    October 11, 2020

    Engaging your target audience is a crucial step in establishing or promoting your brand. The right platform, an effective strategy,...