LinkedIn B2B Marketing Articles

  • Announcing “The Global Agency Interview Collection”

    March 22, 2017

    Agency executives have a unique perspective on the changes in the marketing world. They have a built-in wider perspective, because they work with so many clients in a range of industries. It pays to listen when they speak. At LinkedIn, we were very curious about how the most effective advertising and marketing agencies around the world are handling the onslaught...

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can be a little confusing. You might ask: What are you bidding on? How do you win a digital auction? What does any of this have to do with advertising? LinkedIn advertising auctions make it easy to amplify your message to people you...

  • Future of Marketing

    What You Need to Know about the Current State of B2B Marketing

    February 22, 2017

    The quest for success in B2B marketing can sometimes seem like a journey without a map. Or a trail. Or a defined destination. Not only are guideposts few and far between, no two paths are alike. Different target audiences and industries will require sometimes radically different approaches. Despite our differences, though, it’s still valuable for marketers to...

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn...

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title,...

  • LinkedIn Survey Results

    You’ve told us what you want, what you really, really want

    February 15, 2017

    Last month, we asked readers of our blog to tell us about the content they’d like to see more of from LinkedIn Marketing Solutions in...

  • 10 Surprising LinkedIn Marketing Stats

    10 Surprising Stats You Didn’t Know about Marketing on...

    February 1, 2017

    If you’re looking for eye-opening stats, this one is a doozy: According to the Consumer Technology Association, more people own a cell...