“If you’re not visible, you’re not going to get promoted.” This is one of Sangram Vajre’s top pieces of advice for aspiring marketing leaders, and also seemingly a guiding principle in his professional life as well. That’s not to say Sangram is in need of a promotion — he’s already Chief Evangelist and Co-founder of Terminus, one of the leading names in...
LinkedIn B2B Marketing Articles
-
-
Targeting is an essential element of any content marketing strategy – and the right approach to targeting has never felt more important than it does right now. Growth over the next year will depend on inspiring those ready to do business – and inspiring as many of them as possible. Content is a proven vehicle for both engaging attention and building trust around...
- Topics:
- LinkedIn B2B Marketing
-
B2B Marketers, it’s time to assume your final form. Which stage of the evolution are you at right now? I’d wager very few B2B marketers still believe B2B is boring by nature. But many of us are still stuck at stage two — it doesn’t have to be boring, implying that it’s okay if it is boring sometimes. A select few have realized that for modern audiences, we can’t...
- Topics:
- LinkedIn B2B Marketing
-
Waste is bad in any business setting. For small businesses, running on lean margins against ambitious growth goals, waste is anathema....
-
According to our research, 63% of today’s marketers don’t feel confident in their ROI measurements. That would be a troubling...
- Topics:
- LinkedIn B2B Marketing
-
Great modern marketers are defined, perhaps more than anything, by their resiliency and agility. They stay on their toes, ready to...