LinkedIn B2B Marketing Articles

  • Woman at desk working on laptop

    How Johnson & Johnson Drives Massive Engagement on LinkedIn Live

    June 10, 2021

    A global priority right now for each country is making sure the COVID-19 vaccination program is rolled out as quickly as possible. One company in a unique position to help achieve this goal is New Brunswick, New Jersey-based Johnson & Johnson, the largest and most broadly based healthcare company in the world. Objective Johnson & Johnson has committed to...

  • Three women sitting at table in office collaborating on a project.

    Black-Owned Businesses Get Just 10% of Advertising Spending

    June 9, 2021

    The tumultuous events of the past year inspired a lot of deep soul-searching in C-suites across the country. In response to racial injustice and police brutality on Black communities, brands have instituted programs that aim to build Black and Brown representation at all levels in their companies. They have also begun to more closely scrutinize relationships...

  • Illustration of man sitting at desk with cat sitting on desk next to laptop.

    How Thoughtworks Generated 20x More Leads Using LinkedIn’s Targeting Tools

    June 4, 2021

    Headquartered in Chicago, Thoughtworks is a global software consultancy that helps organizations achieve digital fluency and solve complex problems using technology. As more companies embraced digital-first mindsets and sought ways to build their digital skills, the company saw an opportunity to expand its thought leadership program. Objective In response,...

  • A. Lee Judge

    A. Lee Judge: Be in the Room Where It Happens

    June 3, 2021

    Traditional push marketing techniques are relics of a bygone era. A. Lee Judge recognizes this, and he’s doing something about it. “We...

  • Woman standing in front of whiteboard looking directly at camera and smiling.

    A Focused ABM Strategy Fueled Fantastic Results for...

    June 3, 2021

    “Our biggest challenge was figuring out the fastest, most effective means of making a human connection between our buyers and our...

  • Woman sitting at desk looking at laptop.

    Brand Building Takes Time. Finding the Right Tool Shouldn’t.

    May 27, 2021

    Rome wasn’t built in a day. But it would have taken a whole lot longer than it did if the architects behind this legendary ancient...