LinkedIn B2B Marketing Articles

  • Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages.  Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...

  • Thought Leadership is More Effective than Marketers Think

    Building Trust through Thought Leadership

    November 14, 2019

    As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major driver of trust for customers in B2B Marketing. For the past three years, LinkedIn and Edelman have collaborated on research that helps companies understand the impact Thought Leadership has in B2B Marketing. This year, our research...

  • A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    November 7, 2019

    During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...

  • When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    When Should Marketers Activate Their Ads on the LinkedIn...

    November 5, 2019

    An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey...

  • LinkedIn Water Cooler

    The Water Cooler: Why Articles About the Human Side of...

    October 31, 2019

    The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more...

  • How to Set up Your First LinkedIn Campaign in 9 Steps

    How to Set up Your First LinkedIn Campaign in 9 Steps

    October 30, 2019

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...