Editor's note: This post was contributed by John Hall, Co-founder and CEO of Influence & Co. It wasn’t until I started writing my business book, "Top of Mind," that I realized how often people bring up the term "top of mind" in everyday conversation and how much weight that term carries. What began as a term I used to make fun of marketers for overusing started...
LinkedIn B2B Marketing Articles
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Note: A version of this post originally appeared on the LinkedIn Marketing Solutions EMEA blog. When you first start targeting B2B audiences on LinkedIn, it’s easy to get carried away with all the options at your disposal. Thanks to the depth and accuracy of LinkedIn profile data, there are many different ways to define an audience – and it’s tempting to load...
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- LinkedIn B2B Marketing
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Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you hit the bullseye, you knew it wasn’t a reliable way to get results. When marketers aren’t sure how to target their campaigns, the confusion often boils down to a lack of understanding about the audience, a lack of targeting...
- Topics:
- LinkedIn B2B Marketing
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Creating content doesn’t guarantee results. Content marketing results happen when the right content meets the right audience. To...
- Topics:
- LinkedIn B2B Marketing
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Editor's Note: This post originally appeared as a contribution on Social Media Examiner. Wondering how to retarget your website...
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In an era of declining trust – within the political landscape, news, and overall reporting of facts – the credibility of thought...