LinkedIn B2B Marketing Articles

  • Future of Marketing

    What You Need to Know about the Current State of B2B Marketing

    February 22, 2017

    The quest for success in B2B marketing can sometimes seem like a journey without a map. Or a trail. Or a defined destination. Not only are guideposts few and far between, no two paths are alike. Different target audiences and industries will require sometimes radically different approaches. Despite our differences, though, it’s still valuable for marketers to...

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn Marketing Team [SlideShare]

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title, company, industry, seniority, and education—LinkedIn gets it all straight from the source. Our members volunteer this information because they trust it will make their time on the platform more productive. We use that data to make sure...

  • LinkedIn Survey Results

    You’ve told us what you want, what you really, really want

    February 15, 2017

    Last month, we asked readers of our blog to tell us about the content they’d like to see more of from LinkedIn Marketing Solutions in 2017. Thank you to everyone who took our quick survey telling us about the subjects you want us to cover – and how you would like us to cover them. You’ve given us a great basis for planning our blog strategy for this year. Now it...

  • 10 Surprising LinkedIn Marketing Stats

    10 Surprising Stats You Didn’t Know about Marketing on...

    February 1, 2017

    If you’re looking for eye-opening stats, this one is a doozy: According to the Consumer Technology Association, more people own a cell...

  • 5 Steps to Get inside Your Ideal Customer’s Head

    5 Steps to Get inside Your Ideal Customer’s Head

    January 31, 2017

    In every movie or TV show about telepathy, there’s a scene where the main character collapses in a heap, unable to shut out a barrage...

  • No Budget? No Problem: 7 Free LinkedIn Marketing Tactics

    January 30, 2017

    Part of our mission statement at LinkedIn Marketing Solutions is to develop tools marketers can use with any size budget. You can...