Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...
LinkedIn B2B Marketing Articles
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- LinkedIn B2B Marketing
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You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page? If you put in the effort to complete and optimize your LinkedIn Page, you’ll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity...
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Odds are if you’re in marketing, you’ve spent time thinking about your best customers and how to attract more professionals who are just like them. Reaching the right people with your ads is one of the hardest parts of advertising. To help make this easier, recently we introduced lookalike audiences. LinkedIn’s lookalike audiences combines the traits of your...
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- LinkedIn B2B Marketing
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Editor’s Note: This piece was co-authored by Steve Kearns and Johanna Kimura. As a marketer, reaching the right people has never been...
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- LinkedIn B2B Marketing
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When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and...
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- LinkedIn B2B Marketing
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Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing...
- Topics:
- LinkedIn B2B Marketing