A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your products. This takeaway comes from a recent study carried out by Ehrenberg-Bass for the LinkedIn B2B Institute. The math isn’t all that complicated: Companies change providers of B2B services every five years or so; therefore, only 20%...
LinkedIn B2B Marketing Articles
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- LinkedIn B2B Marketing
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The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you inch forward, step by step. A wave of emotions overcomes you as you gaze out into this strange and foreign world. No, I’m not talking about Neil Armstrong’s first moments on the moon’s surface. I’m talking about the experience of...
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- LinkedIn B2B Marketing
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EY provides audit, tax, business risk, technology and security risk services, and human capital services worldwide. Working across assurance, consulting, law, strategy, tax and transactions, EY helps its clients answer the complex issues facing our world today. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance...
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- LinkedIn B2B Marketing
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Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many...
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- LinkedIn B2B Marketing
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Digital marketing tools are more robust than ever — and growing more complex and powerful with each passing month. It’s not enough to...
- Topics:
- LinkedIn B2B Marketing
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Rakia Reynolds knows firsthand what it means to embrace change. When she was downsized out of her job, Rakia turned entrepreneur and...
- Topics:
- LinkedIn B2B Marketing