LinkedIn B2B Marketing Articles

  • Sales and Marketing Alignment

    The Secrets of Sales and Marketing Power Couples

    August 22, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Soultions EMEA Blog. Smarketing has never been higher on the agenda of businesses worldwide. LinkedIn’s new study of the state of sales and marketing alignment globally shows that businesses of all sizes are prioritising the relationship between sales and marketing teams. However, knowing the...

  • Customize

    How to Customize Your LinkedIn Feed for Maximum Productivity and Enjoyment

    August 14, 2017

    You asked for a more customizable feed, and earlier this year, LinkedIn gave it to you. The benefits of these changes aren’t limited to your user experience. They allow you to better manage your network, engage with prospects and clients, expand your professional knowledge, and build a better career for yourself. That’s a lot potential impact, and it underscores...

  • LinkedIn Targeting Guide

    Audience Targeting in Asia: A How-To Guide

    August 14, 2017

    Asia is a continent of contrasts. With a mix of mature, emerging and frontier markets, each at different levels of economic maturity, the region’s diversity may be exciting for businesses, but it poses a challenge for marketers. How do you identify and connect with the people who matter to your business? And, just as importantly, how do you do that quickly,...

  • Sophisticated Marketer's Guide to Events

    Events in Asia: 3 Reasons Why They are Irreplaceable

    August 12, 2017

    In today’s digital world, much of the B2B buying journey is conducted online — but not all. A 2016 Asia Pacific study by HubSpot found...

  • State of Pipeline Marketing 2017

    Exclusive: Preview of the “State of Pipeline Marketing 2017”

    August 9, 2017

    The “State of Pipeline Marketing 2017” report won’t be released until next Wednesday, August 16, but the LinkedIn Marketing blog has...

  • Accelerate

    5 Enhancements to Boost Your LinkedIn Dynamic Ads Campaign ...

    August 8, 2017

    First impressions matter. In a world competing for limited attention, it’s more important than ever for marketers to connect to their...