LinkedIn B2B Marketing Articles

  • Sophisticated Sessions: Selecting Your Target Audience on LinkedIn

    May 22, 2017

    In traditional marketing, reaching your target audience is like photographing a landscape. You take as wide a shot as you can, then look for points of interest in the print. Digital marketing upgrades your camera to a night-vision model with a zoom lens. You don’t have to go as wide as possible and hope for the best. You can zero in on your most valuable...

  • LinkedIn's Programmatic Guide for B2B Marketers

    Programmatic Ad Buying for B2B: A Getting Started Guide

    May 17, 2017

    You’re tasked with steering your company to programmatic advertising. No need to panic. We've created your Ultimate Guide to Programmatic for B2B Marketers. Even if you’re brand new to programmatic, here’s a little primer on how programmatic buying works. What is Programmatic Advertising? Simply, “programmatic” refers to software that buys digital advertising....

  • LinkedIn Sophisticated Marketer's Sessions

    Announcing Sophisticated Marketer's Sessions: Part 1

    May 16, 2017

    Here on the LinkedIn Marketing Solutions blog, we like to focus on quick, informative posts that help you improve your marketing efforts. Whether it’s brief takeaways from marketing conferences or inspiring case studies, we want to provide value fast. Give us ten minutes and we’ll get you back to work with new ideas to try and best practies to implement. But we...

  • Is Your B2B Content a Killer Experience, or an...

    May 8, 2017

    This guest post was contributed by Brody Dorland, the co-founder of Kansas City-based DivvyHQ, a cloud-based content planning and...

  • Momofuku Ssäm Bar

    Fusion: The Future of B2B Merges With the Future of Cuisine

    May 5, 2017

    This week I attended LinkedIn’s Future of B2B Trends event where an intimate crowd of 30 were exposed to seven trends ripe for...

  • How to Unleash LinkedIn’s Audience Targeting Capabilities [...

    May 3, 2017

    With a professional network of more than 500 million members, it’s easy to find your ideal audience on LinkedIn. Our members share...