LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...
LinkedIn B2B Marketing Articles
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As part of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz interviewed Sumit Virmani, CMO of Infosys. Sumit has been a marketer at Infosys for sixteen years and its CMO for the last four. As a global leader in IT consulting and digital transformation and advisor to thousands of...
- Topics:
- LinkedIn B2B Marketing
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The next time Gartner updates their B2B buying journey illustrative, they might consider adding a concierge service for marketers. With 36 arrows pointing every which direction, the graphic makes it clear that, try as you may, you just never know what those B2B buyers will do next. While it pays for marketers to be meticulous, trying to account for every...
- Topics:
- LinkedIn B2B Marketing
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Scaling your campaigns while staying relevant with prospects can feel like a moving target. Prospects and buyers are engaging with...
- Topics:
- LinkedIn B2B Marketing
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The world is different, the business environment is different, and the things people care about are different. These are simple facts...
- Topics:
- LinkedIn B2B Marketing
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Engaging your target audience is a crucial step in establishing or promoting your brand. The right platform, an effective strategy,...
- Topics:
- LinkedIn B2B Marketing