Google Analytics is one of the most popular and powerful platforms on the web for measuring your company’s broader digital impact. Most marketers have a good understanding of how to navigate its many insights and metrics. Without question, Google Analytics is a critical component in any digital marketing toolkit. But to maximize your breadth of measurement and...
LinkedIn B2B Marketing Articles
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- LinkedIn B2B Marketing
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Editor's Note: In honor of Children's Book Week, we're sharing this special encore post highlighting The Marketing Genie, which tells the story — in the engaging format of a children's book — of how LinkedIn can help marketers and advertisers optimize their targeting, engagement, and ROI. If you’ve been to any marketing conference in the past year, you have no...
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- LinkedIn B2B Marketing
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Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses is providing clear analytics and reporting around all our services. Marketers shouldn’t have to guess how well their campaigns are performing. With LinkedIn Conversion Tracking, a feature available in LinkedIn Campaign Manager,...
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- LinkedIn B2B Marketing
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Editor’s Note: This guest post was contributed by Leah Retta, Content Strategy Associate at Social Code. Advertisers in 2018 are...
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It’s no secret that achieving sales and marketing alignment yields numerous benefits. The advantages for the sales team are largely...
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Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. If traditional marketing was all about volume and mass...
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- LinkedIn B2B Marketing