LinkedIn B2B Marketing Articles

  • Remarketing is Bigger than Chasing the Ones that Got Away

    September 13, 2019

    Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative.  I visit a lot of websites, because I seek answers, ideas, and products. After these visits, the websites seek me.   That’s called remarketing or retargeting, terms that I will use interchangeably in this post. (Note that Search Engine Journal says there are slight...

  • A Sophisticated Marketer’s Perspective: Jason Miller on Channeling Your Passion

    A Sophisticated Marketer’s Perspective: Jason Miller on Channeling Your Passion

    September 10, 2019

    We might be marketers first, but we all have different hobbies, interests, and side hustles outside of the profession. These secondary vocations should not be viewed as distractions, but rather healthy complements to our careers. In many cases, there are attributes and experiences we can carry over that make us more unique, compelling, and successful as...

  • LinkedIn and UGC

    How to Leverage LinkedIn for User-Generated Content Marketing

    September 8, 2019

    When you’re in the market for something new, how do you decide which products to try? Chances are, you ask for referrals from people you trust. When friends or family members recommend something to us, we’re more apt to try it. Even online reviews from strangers tend to carry added sway, because they feel more objective and relatable than brand messaging or...

  • The (Free) LinkedIn Learning Course for Marketing Mastery is Here!

    The Sophisticated Marketer's LinkedIn Learning Course is...

    September 4, 2019

    It’s back-to-school season! There’s no better time to embark on a journey to master your marketing approach on LinkedIn. Our brand new...

  • Find Inspiration From the 10 Most Followed Pages on LinkedIn

    August 27, 2019

    The foundation of a successful LinkedIn Page is a robust and active community of followers. We hear frequently from organizations that...

  • New on LinkedIn: Your Centralized Hub for Actionable...

    August 22, 2019

    LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This makes it a central...