LinkedIn B2B Marketing Articles

  • Female marketer sitting in front computer at desk

    Learn How to Master Retargeting by Lead Gen Form Interactions

    September 24, 2020

    For marketers, nothing is more sought after than proven strategies. Knowing which strategies to use and when, can be the difference between good and great results. This is what makes our role as marketers unique. Our creative ideas and innovative approaches can inspire action. Yet, even the best marketers know we do this more effectively when we have the right...

  • A couple sitting on a couch watching laptop in their PJ's with their dog

    Must-See TV: 7 Shows that Will Feed Your Marketing Mind

    September 22, 2020

    Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch. But does binge-watching session give you a guilty feeling — like you could’ve been more productive for those three (okay five) hours? Let’s face it — if you’re reading a blog post about TV shows, you’ve succumbed to autoplay more than a few times. We all have. But why feel guilty...

  • Make your brand stand out throughout the buyer process with LinkedIn Retargeting

    Improve LinkedIn Retargeting Success with These Helpful Resources

    September 17, 2020

    It’s a sobering statistic: 92% of first-time website visitors aren't planning to make a purchase. And that’s just in general -- in the B2B world, the customer journey tends to be more complicated and lengthy. Because of this, retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Why spread your budget thin constantly targeting...

  • Side view of man standing outdoors smiling, while looking down at the phone in his hand.

    Startup Spotlight Growth Series: Metadata

    September 16, 2020

    LinkedIn Marketing plays an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their...

  • Female Marketer Enjoying Reading on Laptop

    Our Newly Updated LinkedIn Targeting Guide Is More...

    September 14, 2020

    What’s your favorite B2B marketing campaign of all time? Take your time... Got one? Okay, now, what are the two things you most admire...

  • Man sitting in front of a laptop in an office

    When It Comes to Earning the Trust of B2B Buyers,...

    September 11, 2020

    Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...