LinkedIn B2B Marketing Articles

  • Why Your Brand Is More Than Just a Visual Identity

    July 31, 2018

    Editor's Note: This guest post is authored by Josh Ritchie, Cofounder of ColumnFive. Much like beauty, a brand is in the eye of the beholder. But that doesn’t mean a brand is just about looks. One of the most common and pervasive myths of branding is that a “brand” is just a logo or a catchy ad campaign—basically, a visual identity. Yes, a visual identity is the...

  • LinkedIn Campaign Manager

    Introducing a New Reporting Experience in LinkedIn Campaign Manager

    July 26, 2018

    As a marketer, you’re often tasked with running multiple campaigns and trying to understand which are delivering the best ROI. The analysis can be time consuming because you’ve got to dive into the data, see what’s going on, and make tweaks to optimize results. Today, we’re delighted to announce a redesigned reporting experience for LinkedIn Campaign Manager,...

  • Secret Sauce: How We Use Contact Targeting and Website Retargeting

    July 19, 2018

    Marketers can take advantage of many tools to refine and engage their audiences through LinkedIn. But your efforts on the platform become all the more effective when you integrate your own data. Contact Targeting and Website Retargeting, two features available through Matched Audiences, allow you to capitalize on opportunities developed outside the LinkedIn...

  • girl working on laptop

    How 3 Companies Use LinkedIn Carousel Ads to Stand Out

    July 10, 2018

    Telling a visual story is a smart approach for any marketer. Visuals grab instant attention in a way that text alone can’t,...

  • Woman Laughing

    20 Ridiculously Relatable GIFS for Marketers

    July 1, 2018

    Editor’s Note: This is a special encore post. It attracted the seventh-most traffic in the first half of the year of any LinkedIn...

  • linkedin-marketing-case-studies

    Marketers Share Their Top Tips for LinkedIn B2B Marketing...

    June 28, 2018

    “LinkedIn is changing the way people are being marketed to.” Those aren’t our words, but we were pleased to hear them from one of the...