Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an occasional LinkedIn Marketing Blog series, "Looking Back to See Forward," that kicked off the year by examining marketing's recent past to see the way forward in 2020 and beyond. Read the next post in the series. Creativity. Impact....
LinkedIn B2B Marketing Articles
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Editor's Note: This post was co-authored by Sarah Sullivan. As a B2B marketer, there’s a high chance you use a mix of brand and demand marketing. It’s also likely that the balance weighs in favour of demand marketing—whether by choice or circumstance—simply because of the near-term results it produces. After all, proving the value of marketing to the business...
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- LinkedIn B2B Marketing
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At a time where many brands and marketers are pulling back digital ad spend due to forces out of their control, the importance of organic community-building has arguably never been greater. LinkedIn members are embracing organic engagement. We’ve seen a surge on the platform. We’ve seen a 60% year-over-year increase in content creation and a 55% year-over-year...
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- LinkedIn B2B Marketing
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In these difficult times, many of us marketers have hit the pause button on our marketing activities. Without campaigns to optimize...
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- LinkedIn B2B Marketing
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People and companies everywhere are facing a lot of turbulence right now, emphasizing the value of solidarity and coming together...
- Topics:
- LinkedIn B2B Marketing
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Editor’s Note: A version of this post previously ran on the LinkedIn Learning Blog. Current events have brought conversations about...
- Topics:
- LinkedIn B2B Marketing