Data management solutions company AvePoint provides the only full suite of SaaS solutions to migrate, manage and protect data in Microsoft 365. Recently, the company sought to ramp up its marketing on a global scale, specifically surrounding its #ShiftHappens conference, in its second year – now a virtual event due to the coronavirus pandemic. Challenge The...
LinkedIn B2B Marketing Articles
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- LinkedIn B2B Marketing
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Picture it: you’ve crafted the greatest ad campaign of your career. It’s well thought out, interesting, engaging, direct, and to the point. You just know that the content will be valuable and impactful. But there’s only one problem: you need to get it in front of the right people. If you don’t, it’ll be like the proverbial tree falling in the forest, unheard. So...
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- LinkedIn B2B Marketing
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The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At LinkedIn, we recognize that this can be the case with Campaign Manager. When investing in your brand’s success, no marketer wants to miss a step or get off on the wrong foot. Objective-based advertising experience is designed to...
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- LinkedIn B2B Marketing
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During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are...
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- LinkedIn B2B Marketing
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Editor’s note: This guest post was contributed by Shama Hyder, CEO of Zen Media. B2B companies must start pursuing influencer...
- Topics:
- Thought Leadership,
- LinkedIn B2B Marketing
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At the risk of revealing my age, when I was a kid, I jumped out of bed on Saturday mornings to watch cartoons. On the screen were...
- Topics:
- LinkedIn B2B Marketing