LinkedIn B2B Marketing Articles

  • LinkedIn Insights

    Introducing Our Research & Insights Series

    June 4, 2019

    As marketers, we’re always looking for fresh insights about our audiences and our craft. Helpful stats can do wonders to inform our strategies and help us create content for the right people, at the right moments. But how can you stay up to date with the latest marketing data when it’s often buried in gated studies, TLDR PDFs or other cumbersome mediums? To help...

  • LinkedIn Ad Review: Autodesk

    Introducing the LinkedIn Ad Review

    June 4, 2019

    With this post, we announce a new regular feature on the LinkedIn Marketing Blog: Introducing the LinkedIn Ad Review. Every month in the LinkedIn Ad Review will shine a spotlight on a top-performing piece of LinkedIn Sponsored Content. In the Review, we’ll analyze why the Sponsored Content’s headline, visual, and copy work together to get across the brand’s...

  • Find all of the insight you need on The Sophisticated Marketer’s Content Hub

    All the Sophisticated Marketer content you need – all in one place

    May 9, 2019

    What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics and techniques. It’s somebody who sees no conflict between technology and creativity; someone with an appetite for new forms of insight and new things to learn. A big part of being a Sophisticated Marketer is knowing where to find...

  • Cisco Canada Succeeds with LinkedIn

    Cisco Canada Lowers Lead Generation Costs with LinkedIn...

    May 8, 2019

    Cisco is the worldwide leader in IT and networking. The company helps organizations of all sizes transform how people connect,...

  • Is Netflix secretly predicting the future of sales and marketing?

    Is Netflix Secretly Predicting the Future of Sales and...

    May 5, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn EMEA Blog. If you’re a smart marketer or salesperson with...

  • LinkedIn Advertising

    LinkedIn Advertising: New Features Every Marketer Should...

    May 3, 2019

    Editor's Note: This guest post was contributed by Kaitlyn Delaney, Lead Social Media Strategist at Incentric Digital Marketing. If you...