LinkedIn B2B Marketing Articles

  • LinkedIn’s Russ Glass Outlines Planned Product Improvements in Marketing Data, Measurement and ROI for 2017 (Video)

    January 15, 2017

    Last year, a segment of marketers boosted advertising spending on the LinkedIn platform by 130 percent, according to an analysis by media technology company 4C. This year, LinkedIn has plans to make the product marketers flocked to in 2016 even better. In this short video — which is the first in a video series called “Building the World’s Most Effective B2B...

  • How HSBC Relationship Managers Build Strong Relationships with Customers Using LinkedIn Elevate

    January 9, 2017

    This guest post was contributed by Camila Romuld, Digital and Social Media Marketing Manager, HSBC. Our relationship managers are the key link between our customers and HSBC in our thousands of offices all over the world. We value their knowledge of our services and their customers’ markets. Within HSBC, we knew that the relationship managers do much more than...

  • Silver Trophies

    Our 5 Favorite B2B Marketing Campaigns of 2016

    January 4, 2017

    2017 may be the year people stop being surprised by cool B2B marketing. It’s true that just a few years ago the industry despaired at never getting to have any fun like B2C marketers. We had to be “professional,” which we generally interpreted as “safe,” or “staid,” or just plain boring. Fortunately, a few brave early adopters started making content that was...

  • 9 B2B Marketing Trends Agencies Must Watch in 2017

    December 21, 2016

    It’s an era of digital transformation, and 2017 will only see digital impact on marketing and advertising accelerate. In this climate,...

  • LinkedIn Advertising

    The Proof is in the ROI: LinkedIn Marketing Insights from...

    December 14, 2016

    80% of B2B marketing leads from social media come through LinkedIn. 92% of B2B marketers use the platform over all others. Marketers...

  • The ABCs of ABM

    The ABCs of ABM: Your Account Based Marketing Primer

    December 8, 2016

    Once upon a time, there was a very effective marketing tactic called account-based marketing (ABM). Instead of broadcasting a message...