The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only interest in a TV project would be something involving live television. “There's no substitute for a team of artists performing at their peak live when failure is possible,” he said. “It's a high-wire act. That excites me.” It...
LinkedIn B2B Marketing Articles
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You know that old saying about the best laid plans of mice and men? It’s really landing in a different way here in 2020, where so much has gone awry. It is likely that many of the plans your organization set at the beginning of the year have been reshaped or postponed due to the disruption of COVID-19. In this unprecedented situation, business leaders are being...
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The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate brings many unforeseen challenges to bear for marketers, testing our mettle. But there are also opportunities to apply our skills and prove our value in all new ways. As the conduits between brands and their communities, marketers can...
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We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most...
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There’s no evidence to suggest Marketoonist Tom Fishburne was referring to events when he said “the best marketing doesn’t feel like...
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Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. This post was the first in an...