With in-person conferences canceled, face-to-face meetings a rarity, and travel limited, it’s challenging for brands to stay connected to their community. Right now remaining connected to your brand’s community may be more important than ever. For a brand to remain connected to its community requires continued messaging — whether paid or organic or a mixture of...
LinkedIn B2B Marketing Articles
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All marketers want their brands to be safe. That’s a given. Now the next level of brand safety in online advertising is brand suitability. Let me explain. When planning a marketing campaign, brands tend to be primarily focused on creating a sticky message. However, in order for that campaign to be impactful, the ad must be seen—by a real human and in the...
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During our recent virtual event on Marketing for Today’s Evolving World of Work, one panelist shared a definition of “trust” I hadn’t heard before, courtesy of Oxford professor Rachel Bostman: a confident relationship with the unknown. (Via Rachel Botsman on Twitter) What better way to frame the term, and marketing’s role, in our current climate? The unknown is...
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Live video and virtual events were already trending. Now, with many of us away from the office and apart from our peers, “coming to...
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- LinkedIn B2B Marketing
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Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on...
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Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing EMEA Blog. The biggest problem in B2B marketing is...
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- LinkedIn B2B Marketing