LinkedIn B2B Marketing Articles

  • Trends

    Have You Heard? These 10 B2B Content Marketing Trends Are Going To Be Big(ger) In 2018.

    February 10, 2018

    This post originally appeared on the LinkedIn Marketing EMEA blog. The underlying DNA of B2B marketing has changed so much in the past decade, those of us who survived are practically a new species. Even if you’ve adapted to the digital environment – even if you’re thriving – now is not the time to rest. Evolution marches on, and we must continually evolve with...

  • Voice search will be a medium to high priority in 2018

    [Ebook Launch] B2B Marketer's Guide to Winning in 2018 - Not Another Predictions Book!

    February 1, 2018

    We marketers love guessing what’s going to be the next big thing. The new ways to reach and engage our target audiences keeps marketing interesting - plus we’re suckers for shiny things! The problem is we’re easily distracted by the next “game changer,” before we’ve even had the chance to adopt, test, and take advantage of the first one. This is why we’ve...

  • LinkedIn Playbook Trilogy

    Blow Past Your Targets in 2018 with Our LinkedIn Playbook Trilogy

    January 31, 2018

    Which tactics and methods will propel marketers to new heights on LinkedIn in 2018? You’ll find plenty of them in this trio of guides we’re making available to get you rolling. Three of the utmost imperatives for LinkedIn marketing success – an effective Company Page, the right set of tools, and a regular routine that drives perpetual growth – are the subjects...

  • Businesswomen and Businessmen Meeting With Smiles on Faces

    7 Ways We All Benefit from Sales Marketing Alignment

    January 29, 2018

    Sales and marketing alignment is vital for B2B companies that sell complex products to committees of decision makers over an extended...

  • LinkedIn Video

    How to Make a Quick and Easy Professional Video for LinkedIn

    January 25, 2018

    Editor's Note: The post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA blog. I get this question every day, so...

  • User accessing this infographic from a laptop

    How LinkedIn Cracks the Sales-Marketing Alignment Dilemma [...

    January 18, 2018

    It sounds like a chicken-or-the-egg conundrum: Does marketing help sales, or does sales help marketing? The answer, of course, is both...