LinkedIn B2B Marketing Articles

  • People Coming Together and Combining Forces

    A Powerful Combination: Using LinkedIn Conversion Tracking + Marketing Automation

    October 11, 2018

    Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise that automation platforms like HubSpot and Marketo are so widely adopted. At LinkedIn Marketing Solutions, we’re also striving to make the lives of our customers easier, which is why we offer marketing automation integrations for...

  • #Celebrating1Million: How Our Team Grew Its LinkedIn Following by 10x in Just 2 Years

    October 9, 2018

    Today, October 9th, is a special day. Not just because it’s shaping up to be a warm, sunny Tuesday here in our San Francisco offices. Or because it happens to be the birthday of both Beatles legend John Lennon AND reality TV star Sharon Osbourne. (Though those are important, too!) But because today we reached a milestone we once thought nearly unattainable: 1...

  • man working on computer

    Our 6 Finest Suggestions for Succeeding with LinkedIn Campaign Manager

    October 2, 2018

    Imagine a single dashboard from which you can launch, manage, and optimize your advertising campaigns. That’s Campaign Manager, LinkedIn's all-in-one advertising platform. Through this virtual command center, you can choose your audience from more than 500 million active LinkedIn members, monitor campaign performance in real time, and optimize for the results...

  • LinkedIn Sponsored Content

    Improving the Quality of Clicks on Your LinkedIn Sponsored ...

    October 1, 2018

    At LinkedIn, our goal is to help you reach your marketing objectives with high-performing campaigns. To that end, in the coming months...

  • man using computer in kitchen

    Secret Sauce: What is Spicy Content and How to Hit the...

    September 25, 2018

    We refer to our own set of practices and tactics for marketing on LinkedIn as the “Secret Sauce” — a specialized recipe for serving up...

  • Introducing Confessions of the LinkedIn Insiders: the tell-all eBook that will save you time and money

    LinkedIn insiders on the secret techniques that help top...

    September 24, 2018

    Editor's Note: This post was originally published on the LinkedIn Sales & Marketing Solutions EMEA blog. My name is Grace MacDonald....