LinkedIn B2B Marketing Articles

  • Blockbuster Approach

    Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

    December 4, 2017

    Editor's Note: A version of this post originally appeared on the Association of National Advertisers' blog. Here’s a critical question that many marketers are asking themselves: “How do I create thought leadership in a sustainable and profitable way?” Traditionally, marketers have not had a great answer to that question. And that’s because the way they produce...

  • Inside LinkedIn San Francisco Office

    What We’re Thankful For at LinkedIn [Video]

    November 21, 2017

    I love this time of year. Not just because of all the delicious food and time spent with family, but because it really is important to occasionally step back and reflect on all the things we have to be thankful for. It’s something many of us could probably stand to do more often. I know one thing I’m grateful for is the amazing team I have the privilege of...

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI for Marketers

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored Content. Using pre-filled forms, this solution made it easy for advertisers to collect quality leads from over 530 million professionals, influencers, and business decision-makers on LinkedIn. Marketers have seen strong campaign...

  • Oh the things you'll achieve

    What will you achieve in 2018? [Quiz]

    November 9, 2017

    Congratulations! Today is your day. You’re off to Great Places! You’re off and away! —    Dr. Seuss, “Oh, The Places You’ll Go!” As...

  • Girl holding Roadmap

    Account-Based Marketing Strategy 101: A Roadmap to Results

    November 8, 2017

    Imagine you’re driving in a strange city. You’re looking for a coffee shop. Twenty years ago, you either had to stop and ask for...

  • B2B Marketing Trends

    How the “Rules of Brand Investing” are Transforming B2B...

    November 7, 2017

    Among the 7 trends transforming B2B marketing is a critical one that we call the “Rules of Brand Investing.” Historically, digital...