LinkedIn B2B Marketing Articles

  • woman holding a disposable coffee cup, looking at laptop

    Most B2B Brands Aren’t Playing the Long Game. They Should Be. [Pocket Guide]

    July 29, 2021

    A recent headline offers a message today’s marketers are wise to take to heart: 95% of B2B buyers are not in the market for your products. This takeaway comes from a recent study carried out by Ehrenberg-Bass for the LinkedIn B2B Institute. The math isn’t all that complicated: Companies change providers of B2B services every five years or so; therefore, only 20%...

  • Group collaborating and laughing in front of a computer

    The Return to the Office for Marketers, as Illustrated by 17 GIFs

    July 28, 2021

    The door slowly swings open. You peer ahead at the unfamiliar landscape before you. With measured breaths and cautious movements, you inch forward, step by step. A wave of emotions overcomes you as you gaze out into this strange and foreign world. No, I’m not talking about Neil Armstrong’s first moments on the moon’s surface. I’m talking about the experience of...

  • How EY Canada Uses LinkedIn Stories to Tell Its Own Story About Entrepreneurial Strength

    July 26, 2021

    EY provides audit, tax, business risk, technology and security risk services, and human capital services worldwide. Working across assurance, consulting, law, strategy, tax and transactions, EY helps its clients answer the complex issues facing our world today. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance...

  • an looking at laptop on desk

    The Employer Brand Imperative: Why It’s More Important than...

    July 22, 2021

    Today’s brands are rushing to elevate their customer experiences as a point of differentiation. That’s the right call! But in many...

  • Illustration of woman looking at computer screen

    Highlight Your Expertise With Our New LinkedIn Marketing...

    July 21, 2021

    Digital marketing tools are more robust than ever — and growing more complex and powerful with each passing month. It’s not enough to...

  • Rakia Reynolds

    Rakia Reynolds: Be Bold and Lead by Example

    July 20, 2021

    Rakia Reynolds knows firsthand what it means to embrace change. When she was downsized out of her job, Rakia turned entrepreneur and...