LinkedIn B2B Marketing Articles

  • B2B Content Marketing on LinkedIn Infographic

    Where B2B Marketers Achieve Undeniable Results [Interactive Infographic]

    April 17, 2017

    Like you, the team here at LinkedIn Marketing Solutions is responsible for proving our contribution to the company. We understand the challenge, the work that goes into it, and the importance of getting it right.   That’s why we’re dedicating an entire week to helping you show off your successes at every turn. It’s Proof Week on the LinkedIn Marketing Solutions...

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • Announcing “The Global Agency Interview Collection”

    March 22, 2017

    Agency executives have a unique perspective on the changes in the marketing world. They have a built-in wider perspective, because they work with so many clients in a range of industries. It pays to listen when they speak. At LinkedIn, we were very curious about how the most effective advertising and marketing agencies around the world are handling the onslaught...

  • How the LinkedIn Advertising Auction Works

    March 21, 2017

    You understand advertising and generally get how auctions work. But marrying the two in the digital realm—advertising and auctions—can...

  • Future of Marketing

    What You Need to Know about the Current State of B2B...

    February 22, 2017

    The quest for success in B2B marketing can sometimes seem like a journey without a map. Or a trail. Or a defined destination. Not only...

  • How the LinkedIn Marketing Team Uses Targeting

    Pinpoint Your Targeting with Tips from the LinkedIn...

    February 21, 2017

    It’s easy to find the perfect audience on LinkedIn. Our members share exactly who they are and what they’re here for. Job title,...