LinkedIn B2B Marketing Articles

  • Make your brand stand out throughout the buyer process with LinkedIn Retargeting

    Improve LinkedIn Retargeting Success with These Helpful Resources

    September 17, 2020

    It’s a sobering statistic: 92% of first-time website visitors aren't planning to make a purchase. And that’s just in general -- in the B2B world, the customer journey tends to be more complicated and lengthy. Because of this, retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Why spread your budget thin constantly targeting...

  • Side view of man standing outdoors smiling, while looking down at the phone in his hand.

    Startup Spotlight Growth Series: Metadata

    September 16, 2020

    LinkedIn Marketing plays an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...

  • Female Marketer Enjoying Reading on Laptop

    Our Newly Updated LinkedIn Targeting Guide Is More Practical and Powerful Than Ever

    September 14, 2020

    What’s your favorite B2B marketing campaign of all time? Take your time... Got one? Okay, now, what are the two things you most admire about that campaign? Got two? Alright. It’s possible I’m off-base, but I’ll guess that, for the vast majority of you, one of the things you admired about the campaign relates to storytelling. And the other thing? I’ll bet it...

  • Man sitting in front of a laptop in an office

    When It Comes to Earning the Trust of B2B Buyers,...

    September 11, 2020

    Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...

  • Woman at a desk with a tablet having a meeting

    Finding and Building B2B Competitive Advantage in a...

    September 10, 2020

    At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and...

  • Taking the Long View

    Focusing on the Indirect Impact of Brand on Performance is ...

    September 9, 2020

    As part of the “Taking the Long View — Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...