LinkedIn B2B Marketing Articles

  • The Conflict Between Long and Short-Term Metrics illustration

    How Can Marketers Choose Between Brand and Demand?

    September 13, 2021

    For as long as marketers have distinguished between brand and demand, they’ve wrestled with the dilemma of which to prioritise at a given moment – and within a given budget. Lately, that juggling act has become trickier, because both types of marketing activity can make a strong case for why they should be the main focus, right now. On the demand side, marketers...

  • Mom on laptop, sitting next to two toddlers on tablets

    5 Examples of Striking the Right Balance Between Brand and Demand

    September 9, 2021

    A while back we delved into how LinkedIn’s tools help marketers address the full funnel. As part of this exploration, we touched on LinkedIn Ad combinations proven to work in the awareness, consideration, and conversion stages of the marketing funnel. In this post, we show what those suggestions look like in the real world. Below you’ll find best-in-class...

  • Man and woman looking at a monitor

    8 Tips to Help You Grow Your Business on LinkedIn in 2021 and Beyond

    September 8, 2021

    These days, "business as usual" can feel like an oxymoron. Whatever "usual" used to be has gone out the window, and we're all collectively finding our footing in a landscape that has been (and continues to be) drastically reshaped. At LinkedIn, we're committed to helping marketers and organizations adapt and thrive in this new era of business. With more than 770...

  • Two women chatting on a video conference

    LinkedIn Is the Leading Platform for Marketing Teams to...

    September 2, 2021

    According to Microsoft’s Work Trend research, much of the workforce “sheltered in job” during the pandemic. This was an expected...

  • Group collaborating in front of a laptop.

    Tips and Tricks for Creating Engaging Visual LinkedIn Ads

    September 1, 2021

    Editor’s note: Crystal King is a Social Media Professor for HubSpot Academy and creator of its popular LinkedIn for Business Course....

  • 16 marketers to watch

    Marketers to Watch: Highlights and Key Themes from Our...

    August 31, 2021

    Earlier this year, we compiled a list highlighting 16 brilliant minds for marketers to follow on LinkedIn. During this pivotal and...