LinkedIn B2B Marketing Articles

  • Grow with LinkedIn

    How Marketers Are Planning to Grow on LinkedIn in 2019 [Infographic]

    February 19, 2019

    The California redwood is one of nature’s greatest marvels. Like any tree, it starts out as a mere sapling, sprouted from a humble seed. But these towering titans can grow to be more than 300 feet tall. That’s about the height of a 30-story building. How do they get so dang big? Through rapid, steady growth. Redwoods can add two to six feet per year on average,...

  • Adding LinkedIn to HubSpot’s Ads Tool

    February 13, 2019

    Editor's Note: This post was authored by Nicholas Holland, VP of Product | General Manager of the Marketing Hub at HubSpot. Creating an amazing customer experience through helpful, relevant content is a central tenet of inbound marketing. With every decision HubSpot makes, we take a moment to ask ourselves “How does this impact the customer?” This practice has...

  • 17 Heartbreaking GIFs for Marketers (and How to Get Over Them This Valentine's Day)

    February 13, 2019

    In a rewarding yet challenging profession, sometimes heartbreak is unavoidable.  Even the most successful marketers are bound to encounter their shares of campaigns gone wrong, seemingly impossible workloads and last minute snafus. The best way to overcome these inevitable bumps in the road is to shake them off (and realize that LinkedIn provides tools to help...

  • LinkedIn Automated Bidding Tips

    Automated Bidding: 3 Tips to Drive More ROI for Your...

    February 10, 2019

    Last August, we introduced automated bidding for Sponsored Content - our advanced bidding tool that magically sets the bid on your...

  • LinkedIn Marketing Solutions — Year in Review: Creativity, ...

    January 31, 2019

    LinkedIn Marketing Solutions looks forward to an amazing 2019, but we’d be remiss not to look back at the incredible developments of...

  • AI's Won't Take Your Job

    Evolution of the AI-Driven Workplace

    January 9, 2019

    Editor's Note: This guest post was contributed by David Pann, GM of Global Search Advertising at Microsoft. From the steam engine to...