LinkedIn B2B Marketing Articles

  • 10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    10 Ways to Make Better Use of Lead Gen Forms on LinkedIn

    December 6, 2019

    What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer by a longshot. Lead generation continues to be the primary standard upon which many marketing units are judged, but is only becoming more difficult as competition grows and attention shares shrink. Lead Gen Forms on LinkedIn are...

  • Optimizing Bidding on LinkedIn

    7 Tips to Optimize Bidding in LinkedIn's Campaign Manager

    December 5, 2019

    Are you running an advertising campaign via LinkedIn Campaign Manager? Are you having trouble deciding between bid types? It’s always a good idea to be consistently monitoring your bidding strategies. Here are 7 tips for improving your bidding strategy to drive campaign ROI on LinkedIn Campaign Manager. 7 tips for improving your bidding strategy 1. Decide...

  • Woman Experiencing Intent-based Marketing

    Context Is King: Why Intent-based Marketing Is the Future

    December 4, 2019

    Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...

  • Sample These Tasty LinkedIn Marketing Stats [Infographic]

    November 26, 2019

    What’s the best day to go to the supermarket? We all know the answer: SAMPLE DAY. While grocery shopping can sometimes be a tedious...

  • Increase Engagement on LinkedIn

    3 Ways B2B Marketers Can Increase Engagement on LinkedIn

    November 15, 2019

    We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company...

  • Thought Leadership is More Effective than Marketers Think

    Building Trust through Thought Leadership

    November 14, 2019

    Editor's Note: Learn more about the "2020 B2B Thought Leadership Impact Study" by registering for the live webinar "Building Trust...