It’s a sobering statistic: 92% of first-time website visitors aren't planning to make a purchase. And that’s just in general -- in the B2B world, the customer journey tends to be more complicated and lengthy. Because of this, retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Why spread your budget thin constantly targeting...
LinkedIn B2B Marketing Articles
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- Topics:
- LinkedIn B2B Marketing
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LinkedIn Marketing plays an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...
- Topics:
- LinkedIn B2B Marketing
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What’s your favorite B2B marketing campaign of all time? Take your time... Got one? Okay, now, what are the two things you most admire about that campaign? Got two? Alright. It’s possible I’m off-base, but I’ll guess that, for the vast majority of you, one of the things you admired about the campaign relates to storytelling. And the other thing? I’ll bet it...
- Topics:
- LinkedIn B2B Marketing
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Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...
- Topics:
- LinkedIn B2B Marketing
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At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and...
- Topics:
- LinkedIn B2B Marketing
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As part of the “Taking the Long View — Conversations with The B2B Institute at LinkedIn” series, B2B Institute Global Director Jann...
- Topics:
- LinkedIn B2B Marketing