Editor's Note: This post originally appeared on the LinkedIn Marketing Soultions EMEA Blog. Smarketing has never been higher on the agenda of businesses worldwide. LinkedIn’s new study of the state of sales and marketing alignment globally shows that businesses of all sizes are prioritising the relationship between sales and marketing teams. However, knowing the...
LinkedIn B2B Marketing Articles
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You asked for a more customizable feed, and earlier this year, LinkedIn gave it to you. The benefits of these changes aren’t limited to your user experience. They allow you to better manage your network, engage with prospects and clients, expand your professional knowledge, and build a better career for yourself. That’s a lot potential impact, and it underscores...
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Asia is a continent of contrasts. With a mix of mature, emerging and frontier markets, each at different levels of economic maturity, the region’s diversity may be exciting for businesses, but it poses a challenge for marketers. How do you identify and connect with the people who matter to your business? And, just as importantly, how do you do that quickly,...
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- LinkedIn B2B Marketing
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In today’s digital world, much of the B2B buying journey is conducted online — but not all. A 2016 Asia Pacific study by HubSpot found...
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- LinkedIn B2B Marketing
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The “State of Pipeline Marketing 2017” report won’t be released until next Wednesday, August 16, but the LinkedIn Marketing blog has...
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- LinkedIn B2B Marketing
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First impressions matter. In a world competing for limited attention, it’s more important than ever for marketers to connect to their...
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- LinkedIn B2B Marketing