Editor’s note: This post was contributed by Josh McClauss, VP of Marketing at Metric Theory. It’s not a stretch to say that most B2B marketers have just gone through our most challenging year ever. We have experienced longer buying cycles that have delayed sales goals that businesses depend on to operate. Between an overloaded inbox and DIY childcare, remote...
LinkedIn B2B Marketing Articles
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In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills for “data alchemy” to a quintessential B2B brand. Jann: Let’s...
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- LinkedIn B2B Marketing
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In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...
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- LinkedIn B2B Marketing
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There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful...
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- LinkedIn B2B Marketing
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Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected....
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- LinkedIn B2B Marketing
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Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can,...
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- LinkedIn B2B Marketing