We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company pages. Today’s consumers want to connect with the brands they buy from. In fact, 64% of people expect brands to connect with their consumers, and they rank social media as the number one channel where that can happen. But for some...
LinkedIn B2B Marketing Articles
-
- Topics:
- LinkedIn Pages,
- LinkedIn B2B Marketing
-
As companies work to build and maintain trust with customers, it has become apparent that authentic thought leadership is a major driver of trust for customers in B2B Marketing. For the past three years, LinkedIn and Edelman have collaborated on research that helps companies understand the impact Thought Leadership has in B2B Marketing. This year, our research...
-
During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...
- Topics:
- LinkedIn B2B Marketing
-
An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey...
- Topics:
- LinkedIn B2B Marketing
-
The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more...
-
The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...
- Topics:
- LinkedIn B2B Marketing