LinkedIn B2B Marketing Articles

  • A couple sitting on a couch watching laptop in their PJ's with their dog

    Must-See TV: 7 Shows that Will Feed Your Marketing Mind

    September 22, 2020

    Sunday night’s EMMY Awards gave us plenty of ideas for TV shows to binge watch. But does binge-watching session give you a guilty feeling — like you could’ve been more productive for those three (okay five) hours? Let’s face it — if you’re reading a blog post about TV shows, you’ve succumbed to autoplay more than a few times. We all have. But why feel guilty...

  • Make your brand stand out throughout the buyer process with LinkedIn Retargeting

    Improve LinkedIn Retargeting Success with These Helpful Resources

    September 17, 2020

    It’s a sobering statistic: 92% of first-time website visitors aren't planning to make a purchase. And that’s just in general -- in the B2B world, the customer journey tends to be more complicated and lengthy. Because of this, retargeting is a must for B2B marketers who want to optimize their efforts and ad spend. Why spread your budget thin constantly targeting...

  • Side view of man standing outdoors smiling, while looking down at the phone in his hand.

    Startup Spotlight Growth Series: Metadata

    September 16, 2020

    LinkedIn Marketing plays an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...

  • Female Marketer Enjoying Reading on Laptop

    Our Newly Updated LinkedIn Targeting Guide Is More...

    September 14, 2020

    What’s your favorite B2B marketing campaign of all time? Take your time... Got one? Okay, now, what are the two things you most admire...

  • Man sitting in front of a laptop in an office

    When It Comes to Earning the Trust of B2B Buyers,...

    September 11, 2020

    Every B2B sale has an origin story. Some are low-drama and linear. Most, though, feature a colorful cast of stakeholders and a...

  • Woman at a desk with a tablet having a meeting

    Finding and Building B2B Competitive Advantage in a...

    September 10, 2020

    At U.S. companies of various size and in different industries, B2B leaders know their customers are facing economic uncertainty and...