LinkedIn B2B Marketing Articles

  • Man at an office with a face mask holding a phone in front of a laptop

    Making a Breakthrough B2B Brand

    January 19, 2021

    Editor’s note: This post was contributed by Josh McClauss, VP of Marketing at Metric Theory. It’s not a stretch to say that most B2B marketers have just gone through our most challenging year ever. We have experienced longer buying cycles that have delayed sales goals that businesses depend on to operate. Between an overloaded inbox and DIY childcare, remote...

  • Jann Martin Schwarz and Dean Aragon

    Humanizing B2B Marketing

    January 15, 2021

    In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B Institute’s Global Head Jann Martin Schwarz speaks with Dean Aragon, CEO of Shell Brands International. After a successful career at Unilever, Dean is now bringing some of his skills for “data alchemy” to a quintessential B2B brand. Jann: Let’s...

  • Woman working from home, sitting on floor

    5 New Customer Engagement Strategies to Activate on LinkedIn

    January 14, 2021

    In a world where fewer customers are in “Buy Now” mode, B2B marketers everywhere have been forced to flex their creative muscles more than usual. Whether it’s coming up with unconventional ways to drum up revenue or repositioning your brands for when the market bounces back, many of you have been growing outside of your comfort zones. In a recent episode of Live...

  • LinkedIn Marketing Labs illustration

    LinkedIn Marketing Labs: All-New On-Demand Learning Center ...

    January 13, 2021

    There’s an art to using LinkedIn advertising tools, but there’s a science behind it as well. LinkedIn offers a number of powerful...

  • Woman putting briefcase on table

    Using Scenario Planning to Protect Your Marketing Plan

    January 12, 2021

    Editor's note: This post was written by Mike Menkes, Senior Vice President at Analytic Partners. Plans do not always go as expected....

  • Now Is the Time to Make LinkedIn a Strategic Priority. Here...

    January 4, 2021

    Should brands be advertising and actively marketing right now? Historical data points to a pretty clear answer: If you reasonably can,...