LinkedIn B2B Marketing Articles

  • A woman sitting in a chair at a desk in an office smiling directly in to the camera.

    Practical Ways Marketers Can Foster Diversity, Equity and Inclusion Every Day

    March 3, 2021

    As marketers, we recognize it’s no longer an option for brands to stay silent when it comes to the lack of diversity. Customers, investors, employees and other stakeholders are demanding that brands show up and demonstrate inclusion. While meaningful diversity starts at the top and is a long-term commitment, you can impact diversity today from wherever you sit....

  • Man looking at chart on white board

    How BambooHR Increased Cost-Per-Lead Efficiency by 40%

    March 2, 2021

    BambooHR aims to help small to medium-sized businesses focus on their most important asset: their people. Their software makes it easy to collect and analyze HR data — so teams can build the kind of culture and processes that empowers everyone to do great work. No Cold Calls: A 100% Inbound Sales Strategy Requires Smart Marketing With an emphasis on helping SMB...

  • Woman sitting at desk looking at laptop

    LinkedIn Marketing Labs: 4 Tips for Building a Full-Funnel Content Marketing Strategy

    March 1, 2021

    There are two essential components to a successful marketing strategy that must work together in order to build the largest and most receptive possible audience. Many marketers focus exclusively on demand marketing and don’t put as much emphasis on brand marketing. But, with limited budgets and resources, marketers often find balancing these two objectives to be...

  • Alex Rynne, Christopher Penn, Kathleen Booth

    Debunking Full-Funnel Myths that Send Marketing Strategies ...

    February 22, 2021

    We often talk about how the buyers’ journey has grown more complex over the past decade and how the old three-stage funnel model is...

  • Woman alone in a meeting room

    How Marketers Can Answer the Call for Diversity, Equity and...

    February 19, 2021

    Brands in every industry and across the world – including LinkedIn – are responding to increasingly louder calls for social justice by...

  • Three people looking at a computer

    Building Brand Awareness on LinkedIn: 5 Tips from the...

    February 16, 2021

    You’ve got great products and services. You know that potential customers can benefit from what you’ve got to sell them. There’s just...