LinkedIn B2B Marketing Articles

  • LinkedIn Interest Targeting

    How to Use LinkedIn’s New Interest Targeting to Reach Your Campaign Goals

    April 18, 2019

    Recently, LinkedIn released interest targeting a new way to reach members with relevant ads that match their professional interests. With the breadth of content, conversations, and engaging moments shared every day across thousands of topics on LinkedIn, interest targeting makes it easy to translate this activity into audiences you can reach based on the content...

  • How To Boost the SEO of Your Organization's LinkedIn Page

    April 9, 2019

    You already know the importance of optimizing your website so that it shows up near the top of relevant search engine results. But, did you know you can also consider SEO for your company’s LinkedIn Page? If you put in the effort to complete and optimize your LinkedIn Page, you’ll want it to be found. These brand hubs on LinkedIn provide an excellent opportunity...

  • 7 Things You Need to Know About LinkedIn Lookalike Audiences

    April 2, 2019

    Odds are if you’re in marketing, you’ve spent time thinking about your best customers and how to attract more professionals who are just like them. Reaching the right people with your ads is one of the hardest parts of advertising. To help make this easier, recently we introduced lookalike audiences. LinkedIn’s lookalike audiences combines the traits of your...

  • Reach the Right Audience by Mastering Targeting on LinkedIn...

    March 28, 2019

    Editor’s Note: This piece was co-authored by Steve Kearns and Johanna Kimura.  As a marketer, reaching the right people has never been...

  • LinkedIn Marketing March Madness Bracket

    Marketing Madness Bracket: Buzzword Beaters

    March 18, 2019

    When the NCAA Men’s Basketball Tournament rolls around each year, people go crazy. They fill out numerous brackets, skip work, and...

  • Tips for a High-Flying B2B Content Marketing Approach

    Understanding and Aligning with B2B Buyer Preferences: New ...

    March 7, 2019

    Over the past few years, B2B marketers and sales reps have witnessed a dramatic shift in buying power. Social media, marketing...