What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No. 1 answer by a longshot. Lead generation continues to be the primary standard upon which many marketing units are judged, but is only becoming more difficult as competition grows and attention shares shrink. Lead Gen Forms on LinkedIn are...
LinkedIn B2B Marketing Articles
-
- Topics:
- LinkedIn B2B Marketing
-
Are you running an advertising campaign via LinkedIn Campaign Manager? Are you having trouble deciding between bid types? It’s always a good idea to be consistently monitoring your bidding strategies. Here are 7 tips for improving your bidding strategy to drive campaign ROI on LinkedIn Campaign Manager. 7 tips for improving your bidding strategy 1. Decide...
- Topics:
- LinkedIn B2B Marketing
-
Pardon the interruption? Your customers and prospects may not be so inclined. It’s been 20 years since Seth Godin published his seminal book, Permission Marketing, in which he defined (and critiqued) the traditional model of “interruption marketing.” Back in 1999, he couldn’t have possibly anticipated the number of distractions and interruptions people would be...
- Topics:
- LinkedIn B2B Marketing
-
What’s the best day to go to the supermarket? We all know the answer: SAMPLE DAY. While grocery shopping can sometimes be a tedious...
- Topics:
- LinkedIn B2B Marketing
-
We don’t do business the way we used to, but a lot of B2B marketers are still taking an outdated approach to their LinkedIn company...
- Topics:
- LinkedIn Pages,
- LinkedIn B2B Marketing
-
Editor's Note: Learn more about the "2020 B2B Thought Leadership Impact Study" by registering for the live webinar "Building Trust...