LinkedIn B2B Marketing Articles

  • Man working on Microsoft Surface

    Doubly Insightful: Combining LinkedIn Conversion Tracking and Google Analytics

    May 17, 2018

    Google Analytics is one of the most popular and powerful platforms on the web for measuring your company’s broader digital impact. Most marketers have a good understanding of how to navigate its many insights and metrics. Without question, Google Analytics is a critical component in any digital marketing toolkit. But to maximize your breadth of measurement and...

  • LinkedIn Marketing Genie

    The LinkedIn Marketing Story, Illustrated

    May 1, 2018

    Editor's Note: In honor of Children's Book Week, we're sharing this special encore post highlighting The Marketing Genie, which tells the story — in the engaging format of a children's book — of how LinkedIn can help marketers and advertisers optimize their targeting, engagement, and ROI.  If you’ve been to any marketing conference in the past year, you have no...

  • LinkedIn B2B Marketing

    Why Should Marketers Use LinkedIn Conversion Tracking?

    April 25, 2018

    Seeing is believing. This is a fundamental tenet that guides us at LinkedIn Marketing Solutions, and it’s why one of our core focuses is providing clear analytics and reporting around all our services.  Marketers shouldn’t have to guess how well their campaigns are performing. With LinkedIn Conversion Tracking, a feature available in LinkedIn Campaign Manager,...

  • use linkedin matched audiences to implement a people-based marketing strategy

    People-Based Marketing: Meeting Your Audience Where It Is

    April 18, 2018

    Editor’s Note: This guest post was contributed by Leah Retta, Content Strategy Associate at Social Code. Advertisers in 2018 are...

  • woman sitting at a desk doing budget calculations

    How Closer Alignment with Sales Can Secure a Bigger...

    April 17, 2018

    It’s no secret that achieving sales and marketing alignment yields numerous benefits. The advantages for the sales team are largely...

  • The ROI Argument for Account-Based Marketing

    March 27, 2018

    Editor's Note: This guest post is authored by Gil Allouche, CEO at Metadata. If traditional marketing was all about volume and mass...