During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...
LinkedIn B2B Marketing Articles
-
- Topics:
- LinkedIn B2B Marketing
-
An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey happening online, it should not be surprising that 49% of B2B buyers noticed vendor display ads during their research process and said these ads had a positive impact on their purchasing decision*. At LinkedIn, we’ve proven that...
- Topics:
- LinkedIn B2B Marketing
-
The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more than 660 million members on the platform, LinkedIn has become the global water cooler, the spot where professionals gather to discuss what’s on their mind. In this month’s Water Cooler, where we look at the 10 most engaging articles...
-
The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...
- Topics:
- LinkedIn B2B Marketing
-
Too many advertisers make setting performance goals in advance of launching a new channel an afterthought. The excitement of launching...
- Topics:
- LinkedIn B2B Marketing
-
I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the...
- Topics:
- LinkedIn B2B Marketing