LinkedIn B2B Marketing Articles

  • Woman alone in a meeting room with a phone and looking at a tablet

    Connect the Dots: Creating Demand Through Thought Leadership

    February 9, 2021

    Connectivity and collaboration are critical aspects of a full-funnel marketing approach that sets up modern B2B organizations for success. Just as it is wise to avoid siloed departments and functions in a business operation, it is equally wise to avoid siloed tactics. Too many executives look at branding and demand generation as separate and distinct, when in...

  • Woman in front of a large window smiling with a laptop

    Can Purpose Build B2B Brands? Our Experience Suggests It Can.

    February 8, 2021

    Three years ago, LinkedIn launched the Real Faces of Sales campaign to counter the negative representation of salespeople in the media. It’s now one of the longest-running marketing campaigns in our business’s history and has helped to raise awareness of the valuable role that modern sales professionals play in the success of their customers and how we can help....

  • How Adobe Successfully Pivoted to Virtual Events

    How Adobe Scaled a New Type of Event on LinkedIn

    February 4, 2021

    The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...

  • The Value of Bringing Diverse Perspectives into Your...

    February 2, 2021

    If you’ve ever been uncomfortably cold in an office building, there’s a scientific reason. Back in the 1960s, scientists created a...

  • Woman having a virtual meeting on a laptop in her home office

    11 Tips to Rock Your Next Virtual Meeting

    February 1, 2021

    Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it...

  • Savvy marketers use sales tech illustration

    Develop a Successful Marketing Strategy With Sales Tech

    January 31, 2021

    Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were...