LinkedIn B2B Marketing Articles

  • A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    A Weekly Checklist for Keeping Your LinkedIn Campaigns on Track

    November 7, 2019

    During one of the most intense scenes in the movie Apollo 13, astronauts aboard the damaged spacecraft engage in a “manual burn,” in which they attempt to correct their trajectory toward Earth through a challenging 30-second acceleration burst. With computer equipment unavailable to assist, the crew is forced to keep the planet positioned visibly in a small...

  • When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    When Should Marketers Activate Their Ads on the LinkedIn Audience Network?

    November 5, 2019

    An evergreen challenge B2B marketers face is how to influence prospects’ purchase decisions. With so much of the buyer's journey happening online, it should not be surprising that 49% of B2B buyers noticed vendor display ads during their research process and said these ads had a positive impact on their purchasing decision*.  At LinkedIn, we’ve proven that...

  • LinkedIn Water Cooler

    The Water Cooler: Why Articles About the Human Side of Business Engage Readers on LinkedIn

    October 31, 2019

    The Water Cooler is back, delivering the refreshing cold water of truth about what professionals are reading on LinkedIn! With more than 660 million members on the platform, LinkedIn has become the global water cooler, the spot where professionals gather to discuss what’s on their mind. In this month’s Water Cooler, where we look at the 10 most engaging articles...

  • How to Set up Your First LinkedIn Campaign in 9 Steps

    How to Set up Your First LinkedIn Campaign in 9 Steps

    October 30, 2019

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At...

  • Metric Theory's Ultimate Guide to LinkedIn Advertising

    Tips from Metric Theory’s "Ultimate Guide to LinkedIn...

    October 27, 2019

    Too many advertisers make setting performance goals in advance of launching a new channel an afterthought. The excitement of launching...

  • Which Advertising Objectives Lead to Which Outcomes on LinkedIn?

    Which Advertising Objectives Lead to Which Outcomes on...

    October 24, 2019

    I once heard that mystery novelists will sometimes write the ending of their book first, then go back and work through the rest of the...