Connectivity and collaboration are critical aspects of a full-funnel marketing approach that sets up modern B2B organizations for success. Just as it is wise to avoid siloed departments and functions in a business operation, it is equally wise to avoid siloed tactics. Too many executives look at branding and demand generation as separate and distinct, when in...
LinkedIn B2B Marketing Articles
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- Topics:
- LinkedIn B2B Marketing,
- Thought Leadership
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Three years ago, LinkedIn launched the Real Faces of Sales campaign to counter the negative representation of salespeople in the media. It’s now one of the longest-running marketing campaigns in our business’s history and has helped to raise awareness of the valuable role that modern sales professionals play in the success of their customers and how we can help....
- Topics:
- LinkedIn B2B Marketing
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The venue is booked, the speakers are confirmed, the plans are all in place and your 23,000-person conference is just a month away. Until suddenly, it isn’t. That was the situation in which software giant Adobe found itself in early 2020, after the Covid-19 pandemic forced the cancellation of its annual showpiece event, The Adobe Summit. It’s been far from a...
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If you’ve ever been uncomfortably cold in an office building, there’s a scientific reason. Back in the 1960s, scientists created a...
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Around the year 2000, back when cell phones were just starting to become mainstream, the technology still needed its users to cut it...
- Topics:
- LinkedIn B2B Marketing
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Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were...
- Topics:
- LinkedIn B2B Marketing