LinkedIn B2B Marketing Articles

  • Ty Heath, Jon Lombardo and Peter Weinberg

    What Are the Scientific Laws of Growth in Marketing? Get Ready to Find Out.

    April 26, 2021

    Ever since an apple first fell from a tree branch and bonked Sir Isaac Newton on the noggin (or something like that), humans have understood and obeyed the law of gravity. We operate with the knowledge that what goes up must come down. Growth in marketing has its own set of immutable governing rules. And yet, despite a number of “aha” moments, many of these laws...

  • Illustration: How IMA Optimized its Targeting on LinkedIn

    How IMA Used LinkedIn’s Targeting Tools to Boost Email Signups By 513%

    April 23, 2021

    Headquartered in Montvale, N.J., The Institute of Management Accountants (IMA®) is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. One of the ways they do that is by providing CMA® (Certified Management Accountant) certification, an internationally recognized and highly respected...

  • Woman sitting at table looking down at laptop

    Reporting and Analytics: A Closer Look at the Insight Tag and Conversion Tracking

    April 22, 2021

    The Insight Tag is one of the most powerful (free!) tools in the LinkedIn marketer’s repertoire, enabling capabilities like Conversion Tracking that extend the value of your activities well beyond the platform itself. To show you what we mean, and help you take full advantage of what these features can do, let’s take a deep dive. What Is the LinkedIn Insight Tag...

  • A woman sitting at a small cafe table with her laptop and enjoying a coffee, while looking down to the phone in her hands.

    Best Practices for LinkedIn Stories With Examples from...

    April 21, 2021

    How will you tell your story? The "Story" has become an extremely popular feature on social networks, tapping the power of authentic...

  • Colin Fleming and Peter Weinberg

    The Importance of B2B Brand Building

    April 20, 2021

    Editor’s note: In the latest edition of the “Taking the Long View – Conversations with The B2B Institute at LinkedIn” series, B2B...

  • Woman working at on a laptop at a table

    Marketer Must-Reads: Top Stories and Interviews from the...

    April 19, 2021

    Marketer Must Read is a weekly newsletter created for ambitious and growth-minded marketing pros who want to keep a finger on the...