LinkedIn B2B Marketing Articles

  • Find Inspiration From the 10 Most Followed Pages on LinkedIn

    August 27, 2019

    The foundation of a successful LinkedIn Page is a robust and active community of followers. We hear frequently from organizations that growing this total is their top marketing aspiration on the platform.   In trying to understand what makes a LinkedIn Page appealing and follow-worthy for members, we thought it might be helpful to analyze those who are leading...

  • New on LinkedIn: Your Centralized Hub for Actionable Marketing Insights

    August 22, 2019

    LinkedIn hosts a community of more than 645 million members and 30 million businesses from across the globe. This makes it a central destination for professional networking, and — as data-driven marketers know — a robust source of insights around people, industries, and advertising. With so much data, though, we know it can be difficult to wrap your arms around...

  • Optimized Targeting Generates High-Quality Leads for Corporate Visions

    Optimized Targeting Generates High-Quality Leads for Corporate Visions

    August 21, 2019

    As B2B messaging, content, and sales skills training company, Corporate Visions is a B2B messaging, content, and sales skills training company. Corporate Visions was looking to reach an audience of sales, marketing, and customer success decision-makers. Challenge Corporate Visions knew exactly what its target audience looked like, but the leads they were...

  • A Sophisticated Marketer’s Perspective: Michael Brenner Simplifies Success

    A Sophisticated Marketer’s Perspective: Michael Brenner...

    August 15, 2019

    “Simplicity is the ultimate form of sophistication.”  This was an early slogan for the Apple II computer, and over the years, it’s a...

  • LinkedIn Expands the Marketing Partner Program With New...

    August 13, 2019

    Integration partners include Amobee, Annalect, Hootsuite, Ogilvy, and Sprinklr Reaching and engaging the right audiences at scale is...

  • How to Select Your Campaign Objectives on LinkedIn

    Choosing the Best Objective for Your LinkedIn Ad Campaign

    July 26, 2019

    Churchill once said, “Plans are of little importance but planning is essential.” Eisenhower had a similar thought on the matter:...