LinkedIn B2B Marketing Articles

  • Alex Rynne, Connie Chen, Tequia Burt

    Are You Equipped to Adapt to the Shifting Marketing Jobs Landscape?

    July 19, 2021

    The term “disruption” when referring to the past 15 months probably wore out its welcome for everyone about 13 months ago. But it’s hard to think of a better way to describe the shakeup seen in marketing jobs during this time — how they’re performed, where they’re performed, and by whom. These changes will ripple forward for years to come. With an accelerated...

  • Man in office looking at laptop

    Tools Healthcare Marketers Can Use to Reach Consumers on LinkedIn

    July 16, 2021

    In a previous blog we showed why LinkedIn is an effective platform for reaching key healthcare B2B and B2C audiences. By embracing a full-funnel healthcare content marketing strategy, brands like Abbott Laboratories, Pfizer, and Walgreens have relied on LinkedIn to deliver their messages, build brand awareness and ultimately convert consumers into customers. In...

  • Two women collaborating in a meeting room at a laptop

    Get Down to Business With These LinkedIn Marketing Resources

    July 15, 2021

    If there's one word that best summarizes the evolution of digital marketing from its early days to the current era, I think it would be: intent. When the internet was a shiny new object some 25 years ago, people were fascinated by the ability to reach spectacularly large quantities of folks – all around the world – with a message. In many cases, they didn't care...

  •  Woman looking at phone outside

    HP Print Drives 3.3x Higher Site Engagement With...

    July 14, 2021

    Hewlett Packard’s vision is to create technology with a purpose: To make life better for everyone, everywhere. Their Instant Ink...

  • Group of marketers having a meeting around a laptop

    Disruption, Opportunity, and the Future of the Marketing...

    July 12, 2021

    Even in stable times, marketing — as we can all attest to — is a dynamic industry, quick to evolve and even quicker to leave those...

  • Now Is the Time to Make LinkedIn a Strategic Priority. Here...

    January 4, 2021

    Editor's Note: Enjoy this special encore post, which is one of our readers' favorites so far in 2021. It was originally published on...