LinkedIn B2B Marketing Articles

  • Woman working from home, standing and writing on notepad

    Building Brand Equity with Integral Ad Science

    May 26, 2020

    All marketers want their brands to be safe. That’s a given. Now the next level of brand safety in online advertising is brand suitability. Let me explain. When planning a marketing campaign, brands tend to be primarily focused on creating a sticky message. However, in order for that campaign to be impactful, the ad must be seen—by a real human and in the...

  • Confident marketing leader standing at her desk, looking at camera. Desk has a a screen, books and coffee mug sitting on it.

    The Role of Marketing Leadership in Today’s Evolving World of Work

    May 20, 2020

    During our recent virtual event on Marketing for Today’s Evolving World of Work, one panelist shared a definition of “trust” I hadn’t heard before, courtesy of Oxford professor Rachel Bostman: a confident relationship with the unknown. (Via Rachel Botsman on Twitter) What better way to frame the term, and marketing’s role, in our current climate? The unknown is...

  • Father and daughter enjoying time together at home in front of computer

    Measuring the Value of Virtual Events using LinkedIn Live

    May 1, 2020

    Live video and virtual events were already trending. Now, with many of us away from the office and apart from our peers, “coming to you live” has never felt more necessary. But it takes more than trendiness to justify a new pursuit. As is the case with any marketing tactic, business leaders need to see concrete value in their investment. Here we’ll help you...

  • Emerging Best Practices for Engaging with Your Audiences

    Emerging Best Practices for Engaging with Your Audiences

    March 25, 2020

    Conversations on LinkedIn typically reflect what’s happening in the business world. In January and February, the top two hashtags on...

  • I Believe In Brand Building – Now How Do I Convince My CFO?

    I Believe In Brand Building – Now How Do I Convince My CFO?

    March 18, 2020

    Editor's Note: This post originally appeared on the LinkedIn Sales and Marketing EMEA Blog. The biggest problem in B2B marketing is...

  • HubSpot and LinkedIn Ads

    3 LinkedIn Ads Strategies that Lead to Growth

    March 13, 2020

    Editor's note this guest post was contributed by Meghan Keaney Anderson, VP-Marketing at HubSpot. At HubSpot, our customers use...