LinkedIn B2B Marketing Articles

  • Man sitting on windowsill on mobile phone, looking at laptop

    Generating Leads on LinkedIn: 5 Tips from the Marketing Lab

    March 16, 2021

    Year after year, marketers point to generating leads as their top priority. (And also their biggest challenge.) Fueling the sales pipeline with high-quality opportunities that convert is ultimately one of the primary functions we are measured against. But the fundamentals of effective lead generation are changing in a transformed business environment. The vast...

  • Group of men and women at work in a meeting room with masks on.

    One Year Since the Pandemic: Top Learnings, Changes, and Challenges

    March 15, 2021

    It was just a little over one year ago – March 11th, 2020 – when the World Health Organization declared COVID-19 a global pandemic. I had just settled into my space at LinkedIn’s Chicago office the week it shut down. Around that time, the virus went from being a vaguely looming threat to an unavoidable everyday reality. This once-in-a-century event uprooted...

  • Woman working alone at laptop on her phone

    Bid Smartly: Defining Key Terms for LinkedIn Ad Auctions

    March 14, 2021

    LinkedIn uses an ad auction system to determine which ads are shown to which members. The ad auction also determines the pricing. This helps ensure that as in any true marketplace, cost meets demand to show an ad to a targeted LinkedIn member. Members, then, are also getting the most relevant experience possible while advertisers are getting the best value based...

  • Better LinkedIn Campaign Planning

    Plug-and-Play: A Template for Better LinkedIn Campaign...

    March 12, 2021

    Planning campaigns can seem like a daunting task. There are so many components to account for and opportunities for optimization....

  • 16 marketers to watch

    Marketers You Should Know: 16 Brilliant Thinkers to Follow ...

    March 10, 2021

    When’s the last time you introduced new voices into your LinkedIn feed? It’s natural to get comfortable with your carefully cultivated...

  • A woman standing outside talking on her phone while holding a jacket in her arm.

    Women in Marketing: We Unlocked These 5 Courses to Help...

    March 8, 2021

    For the past few years, the Association of National Advertisers (ANA) has put together an annual diversity report for the advertising...