LinkedIn B2B Marketing Articles

  • Man wearing headset working on computer

    How Genesys Uses Linkedin to Cut Through the Noise of B2B Technology Marketing

    August 18, 2020

    For years, the marketing and sales teams were siloed at Genesys working independently to reach potential customers while the B2B buyer’s journey grew more and more complex. This was a challenge as the company sought to enter new international markets and reach more of the right people, at the right time. “Admittedly, I think sales and marketing have always had a...

  • 5 Ways to Use LinkedIn Live

    5 Ways to Use LinkedIn Live from Brands and Influencers

    July 29, 2020

    The legendary film director Francis Ford Coppola, who brought us The Godfather among many other cinematic classics, once said his only interest in a TV project would be something involving live television. “There's no substitute for a team of artists performing at their peak live when failure is possible,” he said. “It's a high-wire act. That excites me.” It...

  • Six steps to drive growth and boost ROI

    Planning for a Strong Recovery: Here’s Your Six-Step Roadmap

    July 24, 2020

    You know that old saying about the best laid plans of mice and men? It’s really landing in a different way here in 2020, where so much has gone awry. It is likely that many of the plans your organization set at the beginning of the year have been reshaped or postponed due to the disruption of COVID-19. In this unprecedented situation, business leaders are being...

  • Man holding a baby while working from home

    How Marketers Can Turn Challenges of Change into...

    July 23, 2020

    The pessimist sees a problem. The optimist sees an opportunity. The realist sees both. There’s no doubt that the current climate...

  • Turning In-person Events into Virtual Events on LinkedIn

    Here’s Your Guide to Turning In-Person Events into Virtual ...

    July 21, 2020

    We recently surveyed hundreds of marketers and asked about their greatest anticipated challenges in the coming months. The second-most...

  • Happy man video conferencing on laptop at home

    Boost Your Virtual Event By Taking These Actions Before,...

    July 17, 2020

    There’s no evidence to suggest Marketoonist Tom Fishburne was referring to events when he said “the best marketing doesn’t feel like...