LinkedIn B2B Marketing Articles

  • Find all of the insight you need on The Sophisticated Marketer’s Content Hub

    All the Sophisticated Marketer content you need – all in one place

    May 9, 2019

    What is a Sophisticated Marketer? It’s a marketer who understands the value of both fundamental marketing principles and new tactics and techniques. It’s somebody who sees no conflict between technology and creativity; someone with an appetite for new forms of insight and new things to learn. A big part of being a Sophisticated Marketer is knowing where to find...

  • Cisco Canada Succeeds with LinkedIn

    Cisco Canada Lowers Lead Generation Costs with LinkedIn Marketing Solutions

    May 8, 2019

    Cisco is the worldwide leader in IT and networking. The company helps organizations of all sizes transform how people connect, communicate, and collaborate. Challenge Two years ago, the marketing team for Cisco’s Canada operations wanted to expand its digital marketing efforts, which included social media. The team was looking for a more effective way to hit its...

  • Is Netflix secretly predicting the future of sales and marketing?

    Is Netflix Secretly Predicting the Future of Sales and Marketing?

    May 5, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn EMEA Blog. If you’re a smart marketer or salesperson with your ear to the ground, then you’ll already have read plenty of blog posts and heard plenty of speakers at conferences telling you about how Netflix is the future: of marketing, of sales, of media, of personalised communications....

  • LinkedIn Advertising

    LinkedIn Advertising: New Features Every Marketer Should...

    May 3, 2019

    Editor's Note: This guest post was contributed by Kaitlyn Delaney, Lead Social Media Strategist at Incentric Digital Marketing. If you...

  • 10 Surprising Stats You Didn't Know About Content on LinkedIn

    10 Surprising Stats You Didn't Know About Content on...

    May 2, 2019

    If you’re looking for eye-opening stats about content and messaging on the LinkedIn platform, this one's for you. Backing up for a...

  • How Audi Targeted Engaged Audiences on LinkedIn

    How Audi Targeted Engaged Audiences on LinkedIn

    May 1, 2019

    After a successful Audi A8 LinkedIn campaign in the United Kingdom and the Middle East, the luxury automobile brand was eager to find...