LinkedIn B2B Marketing Articles

  • B2B audience

    What Are the Best Ways to Learn What Your B2B Audience Is Into These Days?

    October 6, 2019

    Let’s get ready to RESEARRRRCH! That doesn’t sound quite right, does it? Some of us may get super excited upon hearing “research,” but for many of us, the term conjures up memories of term papers we didn’t want to write, and exams we didn’t want to take.  We’re marketers. We rebrand things. Perhaps it’s time to start referring to audience research as something...

  • LinkedIn advertising success stories

    How 3 Marketers Used a Multi-Product Approach on LinkedIn to Drive Real Business Impact

    October 4, 2019

    When it comes to B2B marketing a powerful marketing funnel is essential. At all stages of the marketing funnel, LinkedIn offers best-in-class solutions for marketers to unlock greater ROI, as Phone2Action, Procore Technologies and ChannelSight can attest. Each of these three businesses has achieved measurable business impact by focusing its strategy on...

  • LinkedIn adds enhanced targeting tools

    LinkedIn Adds Enhanced Targeting Tools to Help You Reach More of the Right Audiences

    October 1, 2019

    You’ve shared that one of your biggest priorities is to reach more of the right audiences at scale. We’ve recently invested a lot in bringing that to life with the introduction of new tools to expand your reach, including lookalike audiences, interest targeting with Bing search insights, and audience templates.  Today, we’re taking that up a notch by bringing...

  • Agency Marketers: Here’s Your Go-To Guide to run LinkedIn Campaigns

    Agency Marketers: Here’s Your Go-To Guide to run LinkedIn...

    September 26, 2019

    When you work at an agency, you’re not just a marketer — you’re also an integral partner and guiding light. Clients trust you to fill...

  • Introducing the Essential Guide to Objective-Based Advertising on LinkedIn

    Introducing the Essential Guide to Objective-Based...

    September 25, 2019

    Earl Nightingale once said that “success is the progressive realization of a worthy goal or ideal.” It is intuitive, then, that to...

  • 9 LinkedIn Learning Courses That Can Modernize Your Marketing Skills in Minutes

    9 LinkedIn Learning Courses That Can Modernize Your...

    September 19, 2019

    If given the chance to redo your schooling years, particularly those last few, would you do anything differently?  If you’re like most...