LinkedIn B2B Marketing Articles

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...


    SMB Week is Coming Soon to LinkedIn!

    November 12, 2018

    “Start small but always think big.” — Richard Branson All of the world’s largest and most recognizable brands were once mere startups trying to get off the ground. Small businesses are the driving force in our system of commerce, representing the ideals of entrepreneurship, ambition, and innovation. At LinkedIn, we’re getting ready to celebrate these...

  • Oracle

    How to Harness the Power of Customer Stories at Events

    November 1, 2018

    When it comes to planning large scale, industry-defining events, there is often more than a little gray area for event marketers. This is especially true when trying to build valuable attendee experiences and bring customer stories to life. For Scott Ewart, tackling this challenge is his passion. As a member of the management team for Oracle OpenWorld planning,...

  • FedEx advertising

    What's Inside?

    October 30, 2018

    Editor's Note: This guest post was contributed by Rajesh Subramaniam, who is EVP-CMO at FedEx Corp.  At FedEx, we like to joke that we...

  • Woman In Meeting

    Introducing Measurement with Google Campaign Manager

    October 29, 2018

    As a B2B marketer, your measurement journey is complex. You target your prospects and run multiple campaigns on a variety of sites...

  • People Coming Together and Combining Forces

    A Powerful Combination: Using LinkedIn Conversion Tracking ...

    October 11, 2018

    Marketing automation is about making life easier by adding efficiency and convenience to your team’s daily workflow. It’s no surprise...