LinkedIn B2B Marketing Articles

  • Illustration of man sitting at desk looking at computer with back turned away from camera

    AvePoint’s Global LinkedIn Campaigns Drive Unprecedented Conversion Rates

    April 7, 2021

    Data management solutions company AvePoint provides the only full suite of SaaS solutions to migrate, manage and protect data in Microsoft 365. Recently, the company sought to ramp up its marketing on a global scale, specifically surrounding its #ShiftHappens conference, in its second year – now a virtual event due to the coronavirus pandemic. Challenge The...

  • Man sitting on couch with laptop looking straight at camera

    Ad Targeting on LinkedIn Made Easy With 5 Helpful Tips

    April 6, 2021

    Picture it: you’ve crafted the greatest ad campaign of your career. It’s well thought out, interesting, engaging, direct, and to the point. You just know that the content will be valuable and impactful. But there’s only one problem: you need to get it in front of the right people. If you don’t, it’ll be like the proverbial tree falling in the forest, unheard. So...

  • Man in office standing in front of computer screen, looking at smartphone

    How to Set up Your First Campaign on LinkedIn in 5 Steps

    April 4, 2021

    The first step is often the hardest. New undertakings can feel complicated and intimidating before one dives in and gets a feel. At LinkedIn, we recognize that this can be the case with Campaign Manager. When investing in your brand’s success, no marketer wants to miss a step or get off on the wrong foot. Objective-based advertising experience is designed to...

  • Alex Rynne, Amber Naslund, Lee Odden

    Learn Why and How Executives Should Become Active on Social...

    March 29, 2021

    During this time of duress, people are looking to businesses for reliable information and guidance. More specifically, people are...

  • Shama Hyder

    Here’s Why Every B2B Company Needs to Get on the Influencer...

    March 25, 2021

    Editor’s note: This guest post was contributed by Shama Hyder, CEO of Zen Media. B2B companies must start pursuing influencer...

  • A smiling man sitting at a table with his laptop open, cell phone on the table.

    In Defense of ‘Vanity’ Metrics

    March 24, 2021

    At the risk of revealing my age, when I was a kid, I jumped out of bed on Saturday mornings to watch cartoons. On the screen were...