LinkedIn Marketing Partners Articles

  • LinkedIn Partners With DataSift

    LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights

    January 18, 2017

    Today’s B2B content marketers live and die by data, and knowing what matters to their audiences can mean boom or bust. But with so much data to crunch, it’s harder than ever to cut through the noise and understand who they should target, how they should communicate and what kind of content to create. Today, we’re excited to announce the launch of PYLON for...

  • Introducing the LinkedIn Advertising Starter Kit [eBook]

    November 16, 2015

    Regardless of industry, all marketers share the same mission: Reach the right audience with the right message at the right time, making the most of a limited budget. If your organization struggles to deliver measurable results, you are not alone. In the latest survey from Content Marketing Institute and Marketing Profs, nearly half of all respondents said...

  • Announcing The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs

    September 23, 2015

    Technology is driving big changes in the skills necessary to do great marketing. The rise of digital marketing – which ranges from websites to social media and from mobile phones to marketing automation software – has led 67 percent of marketers to say that their discipline is “evolving rapidly or at light speed,” according to a survey by Signal. These changes...

  • Marketo: Evolution of a Full Funnel Marketer, Part 2

    September 22, 2015

    Editor’s Note: In addition to being a leading provider of marketing software with more than 4,100 customers in more than 40 countries,...

  • Marketo: Evolution of A Full Funnel Marketer, Part 1

    August 11, 2015

    Editor’s Note: In addition to being a leading provider of marketing software with more than 4,100 customers in more than 40 countries,...

  • The Power of Running Multiple LinkedIn Products

    August 3, 2015

    At LinkedIn, we focus on providing marketing solutions that help clients meet their objectives at every stage of the funnel. Since...