LinkedIn Marketing News Articles

  • LinkedIn Water Cooler Series

    The Water Cooler: The Future of Work, Post-Vaccine

    March 30, 2021

    There are now more than 740 million LinkedIn members who use our platform to engage with one another and discuss content that’s important to them — inside and outside the office. In this quarterly edition of the Water Cooler, we’re taking a deeper dive into the articles that are receiving the most engagement — comments, shares, and likes — from marketing leaders...

  • A pug dressed up in a police costume with the tagline: Costumed pugs on LinkedIn. Unlikely. LinkedIn is where business is done.

    Don’t Be a Fish Out of Water: Do Business Where Business Is Done

    March 17, 2021

    In modern marketing, getting your message to the right audience is key. But if you want to reach business professionals, reaching them when they’re ready to do business is critical. Reaching your target audience when they’re in a ready-to-do-business mindset is particularly crucial on social media. Sure, your buyers enjoy watching a skateboarder roll down a hill...

  • Sharing an update on our plans for IDFA

    March 4, 2021

    Maintaining trust continues to be a top priority for platforms and organizations. We’ve always led and made decisions grounded in our values, with transparency about how data is collected and used on our platform at the core of what we do. We’ve always kept ourselves to a higher standard by putting our members first. And we work hard daily to provide reliable...

  • Woman at a desk with a laptop

    Innovation and Collaboration Fuel LinkedIn Marketing...

    January 19, 2021

    One of the perks of working for LinkedIn Marketing Solutions is that we get a front row seat for all the cool, innovative stuff...

  • Advertising in a Recession

    Advertising in Recession — Long, Short, or Dark?

    April 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020 and which was contributed by Peter...

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites in 2020. In a matter of weeks, coronavirus has...