LinkedIn Marketing News Articles

  • LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with Conversation Ads

    March 17, 2020

    Today, more than 2.5 billion people (35%) in the world use mobile messaging apps, and that number is expected to grow to nearly 40% by 2023. Not only are people using these apps, but they’re being used more than three hours a day. On LinkedIn, we are also seeing a shift to more personal one-to-one conversations on our platform, where messages sent have...

  • LinkedIn APAC Water Cooler

    The Water Cooler: What's Resonating with Marketers in APAC

    March 15, 2020

    We’re back with our second APAC edition of The Water Cooler, focusing on what has changed in the engagements of senior marketers in India, Singapore and Australia. In order to identify the topics and posts that are resonating with marketers, we’ve used a metric called the LinkedIn Engagement Index, which is a measure of Senior Marketers’ engagement relative to...

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    In a matter of weeks, coronavirus has changed the world of work. As businesses prioritize the safety of their communities, many in-person events and gatherings have been cancelled. This leaves people looking for ways to stay connected. We’ve heard from a lot of you as you are considering virtual alternatives. LinkedIn is here to help you stay informed with the...

  • LinkedIn Water Cooler

    The Water Cooler: Leadership, Sustainability, and Diversity...

    February 27, 2020

    With more than 675 million members, LinkedIn has become the Water Cooler of global business. Every day on the platform millions of...

  • LinkedIn Water Cooler

    The Water Cooler: Culture, Big Ideas and More Are What...

    January 31, 2020

    There are now more than 660 million members on LinkedIn. Every day on the platform these professionals discuss and share content that’...

  • LinkedIn Acquires Drawbridge

    Helping Businesses Succeed with LinkedIn

    May 28, 2019

    Editor’s Note: As 2020 begins, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This post...