LinkedIn Marketing News Articles

  • LinkedIn Water Cooler

    The Water Cooler: What's Resonating with APAC Marketers

    October 5, 2019

    The concept of a water cooler that colleagues gather around to chat these days feels a bit antiquated — on a 90s TV show with canned laughter and bad haircuts. Times have certainly changed.  These days, technology and platforms like LinkedIn enable us to share our thoughts and engage with professionals the world over, on topics that stir debate and discussion...

  • LinkedIn adds enhanced targeting tools

    LinkedIn Adds Enhanced Targeting Tools to Help You Reach More of the Right Audiences

    October 1, 2019

    You’ve shared that one of your biggest priorities is to reach more of the right audiences at scale. We’ve recently invested a lot in bringing that to life with the introduction of new tools to expand your reach, including lookalike audiences, interest targeting with Bing search insights, and audience templates.  Today, we’re taking that up a notch by bringing...

  • LinkedIn Water Cooler

    The Water Cooler: Why Articles on Leadership, Culture, and Being Helpful Rise to the Top

    September 27, 2019

    LinkedIn’s 645 million members are seeing the platform become the water cooler for global business. Every day on the LinkedIn platform, professionals are looking for answers, and many of them are finding excellent advice in their feed. Some of the problems demanding solutions are relatively new. For instance, the article that received the most engagement on...

  • LinkedIn Water Cooler

    The Water Cooler: How Empowering Employees Drives...

    August 25, 2019

    This month the leaders of the Business Roundtable, including JPMorgan Chase CEO Jamie Dimon, issued a statement downplaying the notion...

  • Sophisticated Marketer Quarterly

    Is Print Dead? Not So Fast…

    August 4, 2019

    In introducing LinkedIn’s recent B2B marketing trends for the contrarian marketer series, Peter Weinberg shared an interesting thought...

  • LinkedIn Water Cooler

    The Water Cooler: Why the Topic of Business Culture Drives ...

    July 28, 2019

    LinkedIn has more 630 million LinkedIn members, and increasingly they are viewing the platform as a place to soak up business...