LinkedIn Marketing News Articles

  • LinkedIn Water Cooler Series

    The Water Cooler: Black Lives Matter Enters the Conversation on LinkedIn

    August 6, 2020

    Editor's Note: This Water Cooler post examining June data was published later than usual. We will return to our regular cadence this month. The conversation inside and outside the office has centered on calls for racial justice following the deaths of George Floyd in Minneapolis, Minnesota, and Breonna Taylor in Louisville, Kentucky. The impact of their deaths...

  • Live With Marketers: Alex Rynne, Ryan Lytle, Chris Packard

    Events 2.0: Live with Marketers is Back to Unpack Virtual Experiences

    July 14, 2020

    When we first launched Live with Marketers several years ago, our mission was simple: help solve marketing problems, by bringing together smart marketers to unpack them. The real-time, organic nature of these live discussions has always been integral, so naturally, we've wondered what the series will look like as we adapt to a reshaped environment. We know we're...

  • Advertising in a Recession

    Advertising in Recession — Long, Short, or Dark?

    April 6, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020 and which was contributed by Peter Field, a B2B Institute Research Fellow. Executive Summary As I write this, it looks increasingly certain there’s going to be a recession. It will probably be different to ‘normal’ recessions, but many of the lessons about...

  • Staying Connected

    Staying Connected and Productive with Virtual Events

    March 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020. In a matter of weeks,...

  • LinkedIn Events Announcement

    What’s New with LinkedIn Pages

    May 12, 2020

    Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2020. As businesses around the world...

  • LinkedIn Introduces Conversation Ads

    Engage Your Prospects in More Personal Ways with...

    March 17, 2020

    Editor's Note: Enjoy this special encore post, which was one of readers' favorites so far in 2020. Today, more than 2.5 billion people...