LinkedIn Sponsored Content Articles

  • Use This Data-Driven Approach to Monitor LinkedIn Sponsored Content

    January 23, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. Every marketer wants to get as much return on their investment (ROI) as possible when advertising on LinkedIn. That’s why it’s essential to monitor your campaign, understand what’s working (and what’s not) and optimize your...

  • How LinkedIn Enables You to Test Different Pieces of Creative Content

    January 20, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. In addition to A/B testing your targeting strategy, you should also be testing your creative assets for each campaign. Conducting an image test within one campaign is a great way to figure out what visuals resonate most...

  • Establishing a Bidding and Budgeting Strategy for Your LinkedIn Ads

    January 19, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post here. Now that we’ve shown you how to set up your LinkedIn Sponsored Content campaigns and establish your targeting strategy, it’s time to dig into how you’ll pay for your ads. LinkedIn ads work on a second-price auction system....

  • Five Tips to Develop an Effective Targeting Strategy on...

    January 18, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Expert Tips to Identify a Naming Structure for Your...

    January 17, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...

  • Six Steps to Implement Conversion Tracking in LinkedIn's...

    January 16, 2017

    Editor’s Note: This blog post is part of a 14-day series on running successful LinkedIn Sponsored Content. View the previous blog post...