B2B Marketer Stories Articles

  • Passions of a Microsoft Marketer – Where Tech, Teaching and Sports Intersect

    June 16, 2015

    Editor's Note: This post is part of our Customer Blog Series—Real Moments with Marketers—where we interview leading marketers about how they got their start in this field, their biggest successes and challenges at work and in life, and what gets them up in the morning. This week, we sat down with Ari Schorr a product marketing leader on the OneNote team at...

  • Ask the Expert: How One Top CMO is Mastering Social Media, and You Can Too

    May 5, 2015

    It’s no secret that engaging in social media pays dividends. From attracting top talent to closing deals, socially engaged companies are distancing themselves from conventional companies in their industries. And their secret to success? Top-down engagement. From research conducted with Altimeter Group, we know that executives lead the way and set the standard...

  • Data Awesomeness, David Ogilvy and Why Marketing Is the New Finance

    March 19, 2015

    This week, I had the opportunity to interview not one but two “awesome” marketers at a SaaS time and workforce management company in Redwood City, CA called Replicon. Together, they complement each other to form a fierce and formidable demand-gen marketing machine. Read on to discover what Brett Chester, VP of Online Marketing, and Victor Lin, Digital Marketing...

  • ROI, The Future of Social Advertising, and Travel...

    February 5, 2015

    What makes today’s top B2B marketers tick? They may have created the latest viral video or increased MQLs by 10X or wrote the best...

  • Succeeding Together: Career Advice from Marketing Leaders...

    September 2, 2014

    [caption id="attachment_4286" align="aligncenter" width="650"] From left to right: Nick Besbeas, VP Marketing at LinkedIn; Gary Briggs...

  • Modern Marketing: Why We Must Learn To Innovate

    May 2, 2014

    Recently, our fearless marketing leader, Nick Besbeas, kicked off a new series of internal fireside chats with marketing visionaries...