Marketer Stories Articles

  • Ask the Expert: How One Top CMO is Mastering Social Media, and You Can Too

    May 5, 2015

    It’s no secret that engaging in social media pays dividends. From attracting top talent to closing deals, socially engaged companies are distancing themselves from conventional companies in their industries. And their secret to success? Top-down engagement. From research conducted with Altimeter Group, we know that executives lead the way and set the standard...

  • Succeeding Together: Career Advice from Marketing Leaders at LinkedIn, Facebook, Salesforce, and Twitter

    September 2, 2014

    [caption id="attachment_4286" align="aligncenter" width="650"] From left to right: Nick Besbeas, VP Marketing at LinkedIn; Gary Briggs, CMO at Facebook; Lynn Vojvodich, CMO at Salesforce; and Joel Lunenfeld, VP Brand Strategy at Twitter.[/caption] Marketing Leaders Share Career Advice at LinkedIn's Global Marketing Offsite I recently hosted an offsite with my...

  • Modern Marketing: Why We Must Learn To Innovate

    May 2, 2014

    Recently, our fearless marketing leader, Nick Besbeas, kicked off a new series of internal fireside chats with marketing visionaries to help us grow, learn, and evolve into the best marketers in the Valley, and let’s face it, eventually in the world. The insights I gleaned from the first session were just too good not to share -- so I have decided to radiate...