Marketing Books Worth a Look Articles

  • Marketing Book Fanocracy

    Marketing Book Worth a Look: Fanocracy by David Meerman Scott and Reiko Scott

    March 1, 2020

    In the Internet Age, everything has been democratized, from influence to content creation to public relations. Brands no longer hold the cards, and the smart ones know it. The pursuit of customers isn’t an adequate business model today according to David Meerman Scott, who believes that companies should be driven to foster fan communities by activating shared...

  • Marketing Now by David Bain

    Marketing Book Worth a Look: Marketing Now by David Bain

    February 25, 2020

    What if there were one single piece of advice that could dramatically transform your digital marketing strategy for the better? It’s possible there is. The problem is that “you” in this case could refer to any number of different people, functions, and businesses. Marketers face such a diverse range of challenges, objectives, and scenarios — across varied...

  • Marketing Book Worth a Look: How to Wash a Chicken by Tim Calkins

    April 11, 2019

    It’s all in the presentation. This truism is recognized by people in every profession, from chefs to chauffeurs to … chicken washers? Early on in his new book, How to Wash a Chicken, author Tim Calkins explains the odd title: as an 8-year-old, he gave a presentation on that very subject for a school competition, and won top prize. The lessons from washing a...

  • Ken Auletta's Frenemies

    Marketing Book Worth a Look: Frenemies

    October 7, 2018

    In a writing career that spans more than four decades, Ken Auletta has seen many trends come and go. Few are better equipped to offer...

  • Marketers of Tomorrow

    Marketing Book Worth a Look: Marketers of Tomorrow

    January 27, 2018

    In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the...

  • Kathy Klotz-Guest

    Marketing Book Worth a Look: Stop Boring Me! by Kathy...

    September 16, 2017

    Ninety-nine percent of marketers say they consistently need fresh ideas for content production, yet only 51% of marketers say they...