Marketing Books Worth a Look Articles

  • Michael Brenner

    Marketing Book Worth a Look: The Content Formula, by Michael Brenner and Liz Bedor

    October 29, 2016

    Every activity that marketers do—every blog post, every social media message, every banner pulled by an antique biplane—has a single overarching goal. Lifting brand awareness, capturing leads, building a subscriber base: all these tactics are intended to bring in revenue. Revenue is the one metric every successful business must measure and optimize. And, let’s...

  • Marketing Book Worth a Look: Full Funnel Marketing by Matt Heinz

    Marketing Book Worth a Look: Full Funnel Marketing by Matt Heinz

    September 24, 2016

    It’s time for the next big shift in marketing. Right now, most of us have made the move from impersonal, broadcast marketing to using value and content to reach our audience. Too often, though, once we hand an MQL to sales we never touch it again. We’re missing opportunities to grow the business through sales alignment and sales enablement. Marketers can be more...

  • Marketing Book Worth a Look: Three Feet from Seven Figures, by David Spark

    August 27, 2016

    One of online marketing’s biggest challenges is holding our audience’s attention. We want more than a click and a bounce—we want to begin a relationship. That’s hard to do in a digital environment full of distractions. It takes solid content marketing strategy to attract an audience and keep them engaged. Now take that problem, shrink it into a microcosm and...

  • Marketing Book Worth a Look: Introduction to Personal Branding, by Mel Carson

    Marketing Book Worth a Look: Introduction to Personal...

    July 30, 2016

    The Internet and social media offer nearly limitless opportunities to present yourself to the world. You can show what makes you...

  • Marketing Book Worth a Look: X: The Experience When...

    April 23, 2016

    Millennials who have never bought a CD still line up (virtually) for concert tickets. Even though we can stream hundreds of movies...

  • Marketing Book Worth a Look: Global Content Marketing by...

    March 26, 2016

    One of the many cool things about conference season 2016 is meeting amazing marketers from all over the world. At LinkedIn, 70% of our...