Education Marketing Articles

  • woman in library

    LinkedIn is Where Higher Ed Marketers Start Lasting Relationships with Prospective Students

    August 23, 2020

    The current economic environment poses an interesting challenge for higher education marketers. On the one hand, there are more prospective students in-market than ever before and on the other, these prospective students have more educational options to choose from. The sheer volume and quality of online offerings today differs markedly from the last recession.....

  • Woman working alone at a desk remotely

    Simmons University Forges Ahead Confidently By Building Upon Key Partnership

    June 18, 2020

    As we all prepare for the next phase of life during these times, both non-profit and for-profit organizations are scrambling to devise move-forward plans. While every industry faces its own unique challenges, many Higher Education institutions are finding themselves considering seismic shifts. Simmons University in Boston is no exception. News of the...

  • Male education marketer working at desk with photos

    Tips for Effective Content Strategy in Today’s Changing Environment

    May 14, 2020

    Editor's Note: Melanie Deziel is Founder of StoryFuel and Author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We are all continuing to adjust to major changes in routines, behaviors, and workspaces. In step with this new reality, marketers must adapt their messaging, so that it’s both contextually aware and continues to drive engagement...

  • A female nurse wearing a stethoscope around her neck, walking down a pathway

    In Honor of National Nurses Week: How LinkedIn Is...

    May 8, 2020

    At LinkedIn, our mission is to connect the world’s professionals to help them become more productive and successful. But our mission...

  • Woman working alone at desk

    Forging Ahead through New Challenges in Higher Ed Marketing

    April 30, 2020

    Every industry and vertical is grappling with the current environment in its own way. For those in higher education, challenges are...

  • Online Education Can Help Marketers with Career

    Online Education Poised to Help Individuals Make Progress

    April 24, 2020

    Editor's Note: This guest post was contributed by Michael Horn, Co-Founder of the Clayton Christensen Institute and author of...