Education Marketing Articles

  • Higher Ed Marketers Are Losing the Last Click War. Here Are 3 Ways You Can Reclaim Your Value

    January 14, 2020

    As a Higher Ed marketer, you don’t always get the credit you deserve. And frankly, Higher Ed marketers can be their own worst enemies. We spend countless hours combing through data to uncover any potential advantage. We labor over minor copy iterations to squeeze out a few more clicks. And when we’re asked to bottom line it all into a last-click cost per...

  • How to Reach Non-Traditional, Prospective Undergrad Students More Effectively

    December 3, 2019

    Summary: A recent survey to US LinkedIn members found that millions of members are interested in enrolling in a bachelor’s degree program. It’s become more challenging for universities to achieve their enrollment goals and many have responded by attracting non-traditional students, who make up 37% of all undergraduate enrollments. Efficiently reaching these...

  • How Higher Education Marketers Drive Enrollment During the Holiday Season

    How Higher Education Marketers Drive Enrollment During the Holiday Season

    November 6, 2019

    Editor's Note: Pavels Kilivniks, Senior Insights Analyst at LinkedIn, co-authored this blog post. With the holiday season fast approaching, you might be planning to hit the pause button on your LinkedIn advertising campaigns. After all, the year is winding down and holiday gatherings and festivities will soon be in full swing. Why spend when prospective students...

  • Best Practices for Engaging Prospective Students From...

    October 14, 2019

    “I was thinking about going back to school. But it was a big decision, and I wasn’t sure it was the right time. Could I afford it?...

  • How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    How Higher Ed Marketers Can Avoid the Cost Per Lead Trap

    September 5, 2019

    As an Account Executive at LinkedIn working exclusively with Higher Education partners, I have observed the industry-wide trend of...

  • Education Marketers

    Education Marketers: Tap Into the LinkedIn Lift to Improve ...

    January 27, 2019

    It’s no secret that colleges and universities today are under intense pressure and competition to fill their classes. According to a...