Education Marketing Articles

  • Leading the Way with Student-Centered Learning for the 21st Century

    September 26, 2018

    Editor's Note: As we prepare to explore the challenges and opportunities for today’s educational institutions at LinkedIn’s Education Connect 2018, Meghan Rodgers, CMO of Jack Welch Management Institute shares her thoughts on modern education and how higher education marketing has evolved. For decades, the education industry made slow, steady progress. Now the...

  • 4 Content Tips for Engaging Prospective Students on LinkedIn

    April 19, 2018

    The world of higher education marketing is extremely competitive, especially in the graduate space, with only three schools making a prospect’s shortlist. And if you fail to make it onto that list, there is still only a 7% chance the prospect will enroll in your program. These odds make it all the more important to catch a prospective student’s attention early...

  • Mastering Lead Generation for Higher Education Marketers

    Introducing the Higher Education Marketing Guide to Lead Generation

    January 16, 2018

    In 2017, 66% of admissions directors in higher education missed their enrollment goals, heating up the race to engage and convert prospective students. To reach the finish line, higher education marketers need to grow awareness for their programs with prospects as well as convince them of the value of their degrees—something not easily done in brochures, print...

  • Executive Education

    New Research on Canadian Executive Education Programs...

    October 26, 2017

    The combination of program customization and flexible time commitment has created a renewed demand for Executive Education. In fact,...

  • Education Connect

    5 Ways Marketers are Driving Change to Meet Their...

    October 19, 2017

    This week hundreds of the most savvy higher education marketers gathered in New York city to share trends, success stories and key...

  • LinkedIn Marketing for Education Best Practices

    When It Comes to Student Data, What You Don’t Know Can Hurt...

    October 11, 2017

    The era of big data has arrived, bringing with it more sophisticated ways to capture our interests, preferences, and behaviors....