Marketing for Startups Articles

  • James Birdsall

    Startup Spotlight Growth Series: XANT

    March 26, 2021

    LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our Growth Series — an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, the perspectives shared here will...

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    3 B2B Content Marketing Strategies to Help Startups Boost Lead Gen on LinkedIn

    March 5, 2021

    Content is playing an increasingly important role in the B2B buying cycle. According to Google’s Zero Moment of Truth study, most buyers make it through 90% of their buying journey and consume an average of 10 pieces of content before reaching out to sales. In addition, LinkedIn research reveals that 92% of B2B buyers start with a general information search, and...

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    Sysdig Drives Greater Engagement and Faster Conversions at a Lower Cost With Hyper-Targeted Lead Generation Strategy

    January 29, 2021

    Sysdig, based in San Francisco, provides a Secure DevOps Platform that helps organizations securely run containers, Kubernetes and cloud services. Challenge The company needed to engage a distinct audience that is often difficult to reach due to its relatively small population and the specificity of its roles and titles in an emerging category. “We’re not really...

  • Lars Christensen

    Startup Spotlight Growth Series: Snowflake

    December 11, 2020

    LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling...

  • Amanda Halle Bates

    How B2B Startups Can Unlock Growth By Establishing Strong...

    November 20, 2020

    There is no question that B2B startups are tasked with achieving aggressive revenue goals — and these growth expectations largely fall...

  • Start-up Spotlight Growth: Yuri Maruyama, CMO of Scale AI

    Startup Spotlight Growth Series: Scale AI

    October 23, 2020

    LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling...