LinkedIn Marketing can play an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...
Marketing for Startups Articles
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LinkedIn Marketing plays an important role for B2B startups looking to scale. But what are the learnings and strategies fueling their growth? We’re excited to help answer this question with our new Growth Series: an inside look at startup marketers’ approach to successful growth. As your team builds your own marketing strategy, perhaps the perspectives shared...
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If you ask ten B2B startup marketers about their growth strategy, you get ten different answers. Before joining LinkedIn, I spent five years running early-stage marketing teams, from Seed stage with less than 10 people to Series B with more than 100 people. At each stage, the tactics I used were different, but the growth goals were always the same. B2B startup...
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Editor’s Note: This post is part of The B2B Institute’s series of interviews with marketing leaders. Read the first Q&A in the series,...