Tech Marketing Articles

  • Is Post-Sale Support the Last Great Marketing Differentiator?

    Is Post-Sale Support the Last Great Marketing Differentiator?

    July 18, 2019

    A marketer’s primary focus has always been getting people through the door so that sales can eventually close a deal. But in today’s dynamic and competitive buyer landscape, the customer experience, particularly that which occurs post-sale, is vital to maintaining customer success, upselling, cross-selling and driving long-term ROI.  Being that marketers are...

  • Marketing Planning 2020: 5 Questions Partners Should Be Asking Their VARs

    Marketing Planning 2020: 5 Questions Partners Should Be Asking Their VARs

    June 27, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1, Part 2 and Part 3 in the series. Partnering with a VAR should be a symbiotic relationship that pays dividends to both of you. It’s a partnership that demonstrates value to customers as well as to the strength of...

  • Tech Channel Marketing

    Marketing Planning 2020: 5 Questions Channel Marketers Should Be Asking Their Partners

    June 20, 2019

    This post is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers). Check out Part 1: Channel Marketers Have Been Getting It Wrong: The New VAR Mindset and Part 2: Building a More Effective Channel Marketing Strategy: The Roadmap. Spring has sprung, catapulting the 2020 marketing planning season...

  • Building a More Effective Channel Marketing Strategy: The Roadmap

    Building a More Effective Channel Marketing Strategy: The...

    June 13, 2019

    This is part of an ongoing series diving into the marketing shift happening for channel marketers of VARs (value-added resellers)....

  • The new VAR Mindset

    Channel Marketers Are Missing a Big Opportunity: The New...

    June 6, 2019

    More than at any time in history, marketers live and die by the numbers. As every move a customer makes becomes more trackable, 93% of...

  • Taming the Monster

    Taming the IT Monster: A Technology Marketing Discussion...

    May 29, 2019

    From the start, Hewlett Packard Enterprise knew it had a monster campaign on its hands. “During the very first meeting when our agency...