Tech Marketing Articles

  • Enlightened Tech Buyer

    Let's Talk About Shortlists: How to Win Over the Hearts and Minds of Today’s Tech Buyers

    May 17, 2019

    Earning a top spot when it comes to vendor consideration is no easy task — especially when less than 20% of decision-makers will consider a new technology vendor this year, as revealed in our 2019 “Enlightened Tech Buyer” report. However, even with limited space on a company shortlist, we see the number of IT projects expanding, with new business technology...

  • The Guide to B2B Video that every tech marketer should read

    The Guide to B2B Video That Every Tech Marketer Should Read

    April 17, 2019

    Editor's Note: A version of this post originally appeared on the LinkedIn Marketing EMEA Blog. Products that are too complicated, information that’s too technical, budgets that are too small… as a B2B tech marketer it’s easy to find a reason why video won’t work for your brand. However, far too many of those reasons are based on myths and received wisdom about...

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all impacting the B2B path to purchase. In fact, 65% of of B2B buyers rely on peer recommendations/review sites and 54% leverage social media to research new vendors and solutions, according to Demand Gen Report’s latest 2018 B2B Buyer’s...

  • #KidsExplainData

    How to Do B2B Marketing Right

    September 11, 2018

    Often the boldest campaigns we see on social media come from consumer brands. With big budgets and flashy products to peddle, it’s no...

  • LinkedIn's Tech Marketing Magazine

    Introducing Underscore: A Magazine for Tech Marketers, by...

    June 26, 2018

    Today we’re breaking through the hype of of sub-optimal content experiences by bringing you Underscore, a one-of-a-kind publication...

  • As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity.

    Why Marketing Collaboration Technology Demands a...

    April 12, 2018

    As companies become faster and more nimble, collaboration solutions ensure that employees reach peak productivity. But the rise of...