Tech Marketing Articles

  • How a Leading Customer Experience Provider Uses Account-Based Marketing and LinkedIn to Reach New Markets

    January 5, 2021

    With nearly 60 offices across the Americas, Europe, the Middle East andAsia Pacific , Genesys is the global leader in cloud customer experience and contact center solutions. From call center software to AI-enabled chatbots, Genesys technology powers more than 70 billion customer interactions annually. But with industry analysts like Gartner forecasting that the...

  • The Age of Agility illustration of people doing innovative things in society

    How Technology Marketers Can Work Smarter in the Age of Agility

    December 7, 2020

    The events of 2020 accelerated today’s evolving world of work into a new era defined by innovation, resilience and adaptability. In a matter of months, businesses across the globe embarked on a journey to redefine their pathway toward productivity and success — brought on by emerging workplace trends, increased dependency on cloud-based solutions and the...

  • Insights for today's evolving world of work for tech marketers infographic

    What’s Next for Tech? Key Trends Shaping the Future of our Modern Workplace

    June 26, 2020

    Technology companies have a unique role to play in today’s economy and our ever-evolving modern workplace. Their tasks are simultaneously simple in theory and Herculean in execution: facilitate the continuation of business and transformation across our workforce. Clearly, this industry faces immense pressure. Yet for many technology companies, there’s an...

  • The VARs Mindset Shift: A Guide for Channel Marketers

    The VARs Mindset Shift: A Guide for Channel Marketers

    January 9, 2020

    Channel marketers at value-added resellers (VARs) know there’s a better way to structure partner marketing plans. Campaigns are often...

  • LinkedIn's Underscore magazine

    Prepare for 2020 with Underscore: Our Magazine For Tech...

    December 17, 2019

    Today’s technology buyers have more experience, access to information and connectivity than ever before. Marketing to them means...

  • The Coming of 5G: What IT Leaders Think About Tomorrow’s On-Demand World

    The Coming of 5G: What IT Leaders Think About Tomorrow’s...

    October 23, 2019

    IT leaders are busily preparing for the tidal impact of 5G. 5G’s speed, constant connectivity and low latency can enable AI,...